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Hey followers! 👋 Hookit has officially joined forces with KORE Software to offer the most comprehensive set of engagement marketing solutions across social, sponsorship, fan engagement, and data management. 🙌 To stay up-to-date on Hookit, please start following KORE Software for all our latest news! Together, we’re revolutionizing how the world’s biggest brands, teams, and agencies track activation performance, and we’ve got more solutions and insights to offer than ever before. 😊 🌎 👊

KORE KORE is the Global Leader in Engagement Marketing Solutions

Watch Hookit's 2021 Sponsorship Year In Review Video

📽️ Watch Hookit's 2021 Sponsorship Year In Review video, summarizing the biggest takeaways from this year's sports marketing report. 10 minutes of your time to stay informed on the latest trends and lessons for your 2022 campaigns!

https://bit.ly/35sqmWE

Watch Hookit's 2021 Sponsorship Year In Review Video The full video covers the growth of sports on social, the top brands and industries, including brands on the rise, and which partnerships drive the most value for brands.

Download Hookit's 2021 Sponsorship Year In Review Report

📢 Hookit's annual Sponsorship Year In Review is live! Covering all the highlights and trends in sports marketing over the past year, from the rise of crypto to the continued domination of global football.

New this year - 2 ways to get the insights! Read the 25-page report OR watch our 10-minute summary video!

Get it here!
https://bit.ly/3Hm2wJw

Download Hookit's 2021 Sponsorship Year In Review Report

Hookit's Formula 1 2021 Season Recap Video

Liveries have been revealed, drivers are set, and test laps are being run. We looked back on the 2021 season to find out who the social media winners were and what lessons can be learned for the upcoming campaign.

Here's Hookit's Formula 1 2021 Season Recap Video

https://bit.ly/3h5LiWg

Hookit's Formula 1 2021 Season Recap Video Watch our latest video with in-depth analysis on how the drivers, teams, and series in F1 performed on social media throughout the 2021 campaign.

Hookit Joins With KORE Software

BIG NEWS today! We are thrilled to announce that Hookit is joining forces with and being acquired by KORE Software. By partnering up with another industry pioneer, we’ll help brands, agencies, and properties speak the same language and tell a much more complete ROI picture for clients.

But that’s not all! KORE has also entered into an agreement with SSB to acquire their pro sports business. As a result of these two moves, KORE will now serve nearly 1,000 sports properties, 20,000 athletes, and over 100 of the top global brands.

We want to say thank you to all our fantastic customers and team members that helped us get here. This is a huge win for all of us as we remain dedicated to providing the best software, solutions, and insights across the entire engagement marketing landscape. The Hookit team is very excited for the next part of our journey with KORE.

Full press release here: https://bit.ly/3JfyMzE

Hookit Joins With KORE Software KORE Software Expands Sponsorship & Engagement Marketing Solutions with Key Acquisitions of Hookit & SSB’s Pro Sports Vertical KORE Software strengthens its position as the global leader in sports and entertainment solutions. With these acquisitions,

Top Brands Across Sports - October 2021

In October, the global sponsorship market hit $722M AAV – down 3.7% from September, continuing the downward trend from August and 21% off the 12 month high in May of $916M.

Red Bull moved up into the top 3, joining perennial leaders Nike and adidas.

Read the blog for the full analysis
https://bit.ly/3CdzgSN

Top Brands Across Sports - October 2021 A few weeks ago we launched the Brand Benchmark - the first of it’s kind view at all of the social exposure and value being generated in the world of sports. With that launch, Hookit

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Podcast | Breaking down the 50 Most Marketable Brands

Insights from our CEO Scott Tilton on the biggest brands in sport, how they were ranked, and what the most important factors are for a brand to optimize their sponsorships.



https://bit.ly/3AroHvt

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What makes the 50 Most Marketable brands in sport?

What makes the 50 Most Marketable brands in sport? The methodology behind the rankings.

Want to know how the top brands got to the top of the list? Here's a look under the hood of the 50 Most Marketable brands rankings as well as some of the major contributing factors.



https://bit.ly/3zqgJBk

What makes the 50 Most Marketable brands in sport? Hookit’s Roger Breum explains the data science and fan engagement measurement that went into the 2021 50 Most Marketable Brand rankings.

Press Release: 50 Most Marketable Brands in Sport 2021

The annual 50 Most Marketable Brands in Sport 2021 have been released!

Hookit teamed up with SportsPro Media to rank the top 50 brands in sport in 2021. This year's list includes 14 new brands compared to 2020 and breakout top 10 lists for 14 different major industries!

Read the press release & access the top 50 here:
https://bit.ly/3EuFLDb

Press Release: 50 Most Marketable Brands in Sport 2021 London, UK - 20th September, 2021 NIKE RETAINS STATUS AS WORLD’S MOST MARKETABLE BRAND IN SPORT Global sportswear giant tops SportsPro’s second annual list of the World’s 50 Most Marketable Brands powered by Hookit Adidas,

Skateboarding dominated the Tokyo 2020 Games on social media, but breakout TikTok star and USA Rugby player Ilona Maher led all athletes in fan engagement. See our latest blog for the full recap on top sports & athletes on social, the brands they were promoting, and key learnings for brands to take to Beijing, Paris, and beyond.

https://bit.ly/3ts3ZsH

Formula 1 Midseason Social Media & Sponsorship Report

Formula 1 drivers, teams, & the series itself have seen significant growth in 2021, bouncing back from a delayed season in 2020. Across the series, total social followers are up 33% from 15 August, 2020 and fan engagement in 2021 is up 50% over the same period in 2020.

When it comes to sponsorship value, the series owned accounts are the major driver, generating nearly ⅔ of all sponsorship value AAV.

Read the full report to see which teams & drivers outperform on social and which brands are receiving the sponsorship value.

Formula 1 Midseason Social Media & Sponsorship Report https://bit.ly/2WryNNq

Formula 1 Midseason Social Media & Sponsorship Report SPORTS MARKETING & SOCIAL MEDIA PERFORMANCE IN THE GLOBAL RACING SERIES Halfway through the race calendar, Formula 1 has seen massive growth in 2021 compared to the COVID-impacted 2020 season. With a global audience coming

Sponsorships have forever changed since the start of 2020. Together, Hookit & KORE Software serve hundreds of top global brands invested in sports to organize, evaluate, & optimize their sponsorship efforts. Hookit CEO Scott Tilton & KORE Software COO Adam Grow will discuss best practices in sponsorships for brands and rights holders in the new sports marketing landscape at The National Sports Forum Summer Summit.

To register for the event, please visit: https://bit.ly/3g7kiFw

Hookit’s Motorsport Insight | Examining the top series on social media

The Olympics has (rightfully so) gotten all the media coverage the past 2+ weeks. Shifting gears to motorsports, we shared data & insights into the top series with SportsPro Media, including the audience, social engagement, and top brands promoted in each.

https://bit.ly/3yu3AaP

Hookit’s Motorsport Insight | Examining the top series on social media BlackBook's official data partner analyses the social media performance of five of the top motorsport series, including Formula One, Nascar and MotoGP.

Brands at the Tokyo 2020 Olympics - First 10 days of competition

Nearly 2 weeks of Olympic competition has come and gone. We looked at the brands that were getting the most value out of the delayed Games in the first 10 days. Surprise, it's not an Olympic TOP sponsor.

Brands at the Tokyo 2020 Olympics - First 10 days of competition
https://bit.ly/3rUGM1v

Brands at the Tokyo 2020 Olympics - First 10 days of competition From the Opening Ceremony on 23rd July through the second weekend of competition (1st August), over $25M in brand sponsorship value has been generated by the athletes, teams, NOCs, and governing bodies on social media.

How much is a tweet from an Olympian worth?

How much is a tweet from an Olympian worth?

Hookit worked with Jennifer Alsever at Fortune to analyze how much value the top Olympic athletes generated for brand partners in the months leading up to and in the first few days of the Games.

https://bit.ly/3ijR2x1

How much is a tweet from an Olympian worth? Naomi Osaka's social media posts were worth $1.2 million to sponsors, according to an analytics firm Hookit.

Making the Most of Athlete Partnerships at the Tokyo 2020 Games

The Olympics are 2 days away! With the relaxation of Rule 40, athletes have more ability to promote non-Olympic partner brands than ever before. But the rules are still tight. Here's a checklist of what to consider and how to work with athletes to maximize the sponsorship impact of the ONE post each athlete can make promoting your brand.



https://bit.ly/2Usd0F6

Making the Most of Athlete Partnerships at the Tokyo 2020 Games Getting max sponsorship value out of every branded post The Tokyo 2020 Summer Olympic Games (in 2021) begin in 2 days. The athletes are in Tokyo and ready to compete. Your partnerships are set and

The top 6 brands in May carried over to June with Nike & adidas holding their top 2 spots followed by Red Bull jumping up to 3rd. Heineken and Gatorade dropped out of the top 10, replaced by Honda and PlayStation.

Euro 2020 sponsors TikTok, Volkswagen, & Coca-Cola all were among the biggest movers in June, further highlighting the power of sponsorship in global football. The big question: Did Coke's movement happen despite the Ronaldo bottle fiasco or because of it? What do you think?

Through the 2020-2021 European Football Season, the most social activity happened in the English Premier League. Together, the players, teams, and leagues across these 6 top divisions and the UEFA Champions League account for 20% of ALL sports fans on social media. And brands are reaping the benefits of partnerships, seeing $2.5B of sponsorship value created during the season.

Here's the full article & infographic: https://bit.ly/369WhIR

Hookit’s Motorsport Insight | The top women in motorsport

The #1 female across ALL sports by sponsorship value doesn't play tennis, basketball, global football, or gymnastics. She's a racecar driver, racing trucks in NASCAR's Camping World truck series. Meet Hailie Deegan - social sponsorship superstar.

https://bit.ly/3h6ozu8

Hookit’s Motorsport Insight | The top women in motorsport BlackBook official data partner Hookit analyses the sponsorship performance of female drivers participating in various motorsport series.

Looking at the portfolio's of brands invested in women's sports, Procter & Gamble's Secret Deodorant saw the highest percentage of their sponsorship value come from female athletes and women's sports organizations, mainly powered by their partnership with the NWSL. Other brands receiving the majority of their sponsorship value from women's sports include Deloitte (WNBA, USWNT), Barilla (WTA, Mikaela Shiffrin), and Athleta (Simone Biles).

Nike and adidas led all brands by sponsorship value received on social media in May. IPL sponsor vivo fell out of the rankings along with PlayStation, replaced by beverage brands Heineken and Gatorade .

Top movers in May Jeep and Three UK were both propelled by their global football partnerships (Juventus and Chelsea, respectively), while Staples benefitted from the NBA playoffs starting, and Ferrari received over 2x the value of any other week so far this year during the week of the Monaco GP.

Helio Castroneves dominated the Indy 500, winning on and off the track. Off the track, the now 4x winner led all drivers when it comes to most new social followers gained, social engagement on his posts, and total value generated for brands. Two of his sponsors, Honda and AutoNation were the top 2 brands across the entire event, beating out series sponsor NTT.

Event Recap: F1’s Monaco Grand Prix 2021

Practice laps have started in Azerbaijan, but it will be tough to top the Monaco GP in terms of sponsorship value. Race day in Monaco saw nearly 40% more value than any other day this season. Read the whole recap on our blog.

https://bit.ly/3vHwO4H

Event Recap: F1’s Monaco Grand Prix 2021 Hookit analyzed how Formula 1, the teams, and drivers performed during the days leading up to and just after one of racing’s biggest events, the Monaco Grand Prix. Instead of “on the track” performance, Hookit

Sponsorships In Golf: 2020-’21 Midseason Analysis

Even before Lefty won the PGA Championship, golf athletes, events, and tours had generated nearly $50M in sponsorship value. Endemic golf brands like Titleist dominated the top 10, but luxury brands like ROLEX also saw significant value from their partnerships in the sport.

Get our full midseason report through our blog.

https://bit.ly/3fHaLW5

Sponsorships In Golf: 2020-’21 Midseason Analysis Halfway through the LPGA tour schedule and more than halfway through the PGA & European Tours, Hookit looked back on the golf season so far to analyze which brands, golfers, and tournaments came out on

Opinion | How to brand and deliver on social during the Tokyo Olympics

Sponsors, How to brand and deliver on social during the Tokyo Olympics

https://bit.ly/3cajHRE

Opinion | How to brand and deliver on social during the Tokyo Olympics Roger Breum, director of marketing at Hookit, delves into the spontech specialist’s proprietary social media data to explain how brands can best capitalise on partnerships with athletes around this summer’s Tokyo 2020 Olympic and Paralympic Games.

Champions League Final. Chelsea v City. Off the field, City has been more active on social, but Chelsea has more followers, engagement, and has generated more total sponsorship value for brand partners since the Group Stage Draw back in October. The top brands promoted by these two teams are kit suppliers Nike & PUMA Group, jersey sponsors Three UK & Etihad, and team sponsors Hyundai Motor Company & NEXEN TIRE

PRO DAY: Tech Trends Driving the Future of Sports Marketing - May 26 | Hopin

Workshop Alert! In partnership with SportTechie, Hookit is hosting a workshop at tomorrow's Sports Marketing PRO Day. The focus of the workshop will be The Future of Sponsorships In A Post-Pandemic World. Happening at 2:30pm ET / 11:30am PT. Only a couple seats left. Register with the link below to express interest & join!

PRO DAY: Tech Trends Driving the Future of Sports Marketing - May 26 | Hopin https://bit.ly/2RJcWz6

PRO DAY: Tech Trends Driving the Future of Sports Marketing - May 26 | Hopin Get tickets to PRO DAY: Tech Trends Driving the Future of Sports Marketing, taking place 05/26/2021. Hopin is your source for engaging events and experiences.

Ever watch an action sports event and NOT see an energy drink brand logo? Probably not. Across outdoor & action sports, Red Bull, Monster Energy, and Rockstar Energy Drink are 3 of the top 4 brands by sponsorship value received. Endemic brands like Rip Curl and Vans crack the top 10 as well. What surprises you more - that there aren't any bike, snow, or skateboard manufacturers in the top 10 or that global apparel giant Nike is so far ahead of any other apparel brand?

Though on hold due to rising COVID cases now, the new Indian Premier League (cricket) season propelled vivo and Jio up the charts in April, each rising over 100 spots.

Here are the top brands in sports from April 2021.

Hookit’s Motorsport Insight | Supercross sees growth during ‘back to normal’ 2021 season

As Supercross wraps up its 2021 campaign, we looked back at the season so far to find Supercross seeing growth during ‘back to normal’ season.

https://bit.ly/3xBPT9t

Hookit’s Motorsport Insight | Supercross sees growth during ‘back to normal’ 2021 season BlackBook official data partner Hookit analysed Supercross' social growth as the series 2021 season comes to an end.

Sportswear rivals Nike and adidas dominated all brands in sports in the first 3 months of 2021, propelling the Apparel & Accessories category to the top industry by sponsorship value. However, several brands, big and small, saw significant gains in QoQ sponsorship value received, with GEICO, Paytm, Chase, & BODYARMOR all seeing triple-digit growth in AAV.

The Masters at Augusta National never disappoints. From Tiger’s win in 2019 to a delayed, fall-foliage backdrop in 2020, to the first Japanese winner in 2021, The Masters continues to deliver for fans, athletes, and brand sponsors. We looked at a variety of sponsorship metrics and highlighted the brands coming out on top in each.

Read the full recap here: https://bit.ly/3tKaW7x

100 days to the Olympics! We can't wait for the big games to take place, so we did some analysis on the top Summer Olympic sports on social media.

Turns out, Mountain Bike is the #1 sport when it comes to average sponsorship value generated per 10,000 followers from athletes within that sport. New Olympic sport Climbing also cracks the top 10. More traditional sports like Basketball and Global Football rise to the top in terms of average # of followers per athlete.

Hookit’s Motorsport Insight | Analysing social engagement and sponsorship value of F1 2021 liveries

The Formula 1 season kicked off last weekend. In the lead up to that, we analyzed the biggest moment of the offseason for each team - the livery reveal. Here's how they stack up in terms of fan engagement and sponsorship value.

Hookit’s Motorsport Insight | Analysing social engagement and sponsorship value of F1 2021 liveries https://bit.ly/3mddfgE

Hookit’s Motorsport Insight | Analysing social engagement and sponsorship value of F1 2021 liveries BlackBook official data partner Hookit analysed one of the biggest off-season developments in Formula One, the build-up to and the release of the 2021 liveries.

Just like the NBA, the NHL hasn't seen the same level of fan engagement on social media that it did last season before COVID. One contributing factor in the NHL: not as many athletes are active on social media this season.

BUT, brands are still benefitting from the promotion and fan engagement that is happening. GEICO, Bauer Hockey, & CCM Hockey top the list of brands promoted.

See the full details in our infographic here: https://bit.ly/3vSmnvi

2 weeks after the All-Star Break, the NBA has entered the back half of the season. We analyzed which athletes and teams dominated on social media for the first half of the 2020-2021 season so far.

One key takeaway: this season is still suffering from COVID challenges, seeing a significant drop in fan engagement (-30%) compared to the same period last year, just before the coronavirus brought the NBA (and all global sports) to a grinding halt.

See the whole breakdown here:https://go.hookit.com/hubfs/Infographics/NBA%202021%20Midseason%20Infographic.pdf

At last weekend's PGA TOUR Players Championship, the top 5 brands by sponsorship value were all endemic brands, with Titleist taking the top spot, in part due to partner Justin Thomas pulling out the win.

Hookit’s Motorsport Insight | A look back at motorsport sponsorship in 2020 and Daytona 500 analysis

Motorsports (combined 2- and 4-wheel engine powered racing) was the #2 sport by sponsorship value in 2020. We put together an analysis of the top brands and properties across motorsports last year as well as which ones are winning so far this year with a recap of NASCAR's flagship event, the .

Official tire partner of NASCAR, Goodyear rolled to the top for the rain-delayed race in Florida.

https://bit.ly/3kDc897

Hookit’s Motorsport Insight | A look back at motorsport sponsorship in 2020 and Daytona 500 analysis BlackBook official data partner Hookit analysed many of the major motorsport events and series in 2020, looking back at how sponsorship performed throughout the year. Also included is a special analysis of the 2021 Daytona 500 to kick off this year’s partnership.

Hookit’s brands on the rise in 2021

Ever wonder which brands are maximizing their partnerships in sports even if they aren't spending as much as the likes of Nike, Anheuser-Busch InBev, or AT&T? We dove into the data and these 20 brands stand above the rest. Here's what we looked at:
- AAV growth
- Sponsorship presence growth
- Promotion Quality growth

BioSteel came in #1 Brand On The Rise 👏

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https://bit.ly/3kCmshA

Hookit’s brands on the rise in 2021 Roger Breum, director of marketing at spontech specialist Hookit, delves into the company’s vast trove of social media data to select 20 brands that are receiving most growth in digital value from their various sports sponsorships.

And now, what we've all been waiting for! The Top 5 brands in by value received from partners in 2020.

Drum roll, please!

1) Nike
2) adidas
3) Emirates
4) Santander Bank US
5) Monster Energy