Hey followers! 👋 Hookit has officially joined forces with KORE Software to offer the most comprehensive set of engagement marketing solutions across social, sponsorship, fan engagement, and data management. 🙌 To stay up-to-date on Hookit, please start following KORE Software for all our latest news! Together, we’re revolutionizing how the world’s biggest brands, teams, and agencies track activation performance, and we’ve got more solutions and insights to offer than ever before. 😊 🌎 👊
📽️ Watch Hookit's 2021 Sponsorship Year In Review video, summarizing the biggest takeaways from this year's sports marketing report. 10 minutes of your time to stay informed on the latest trends and lessons for your 2022 campaigns!
New this year - 2 ways to get the insights! Read the 25-page report OR watch our 10-minute summary video!
Get it here!
📢 Hookit's annual Sponsorship Year In Review is live! Covering all the highlights and trends in sports marketing over the past year, from the rise of crypto to the continued domination of global football.
Liveries have been revealed, drivers are set, and test laps are being run. We looked back on the 2021 season to find out who the social media winners were and what lessons can be learned for the upcoming campaign.
But that’s not all! KORE has also entered into an agreement with SSB to acquire their pro sports business. As a result of these two moves, KORE will now serve nearly 1,000 sports properties, 20,000 athletes, and over 100 of the top global brands.
We want to say thank you to all our fantastic customers and team members that helped us get here. This is a huge win for all of us as we remain dedicated to providing the best software, solutions, and insights across the entire engagement marketing landscape. The Hookit team is very excited for the next part of our journey with KORE.
Full press release here: https://bit.ly/3JfyMzE
BIG NEWS today! We are thrilled to announce that Hookit is joining forces with and being acquired by KORE Software. By partnering up with another industry pioneer, we’ll help brands, agencies, and properties speak the same language and tell a much more complete ROI picture for clients.
Red Bull moved up into the top 3, joining perennial leaders Nike and adidas.
Read the blog for the full analysis
In October, the global sponsorship market hit $722M AAV – down 3.7% from September, continuing the downward trend from August and 21% off the 12 month high in May of $916M.
Insights from our CEO Scott Tilton on the biggest brands in sport, how they were ranked, and what the most important factors are for a brand to optimize their sponsorships.
Podcast | Breaking down the 50 Most Marketable Brands
Want to know how the top brands got to the top of the list? Here's a look under the hood of the 50 Most Marketable brands rankings as well as some of the major contributing factors.
What makes the 50 Most Marketable brands in sport? The methodology behind the rankings.
Hookit teamed up with SportsPro Media to rank the top 50 brands in sport in 2021. This year's list includes 14 new brands compared to 2020 and breakout top 10 lists for 14 different major industries!
Read the press release & access the top 50 here:
The annual 50 Most Marketable Brands in Sport 2021 have been released!
Skateboarding dominated the Tokyo 2020 Games on social media, but breakout TikTok star and USA Rugby player Ilona Maher led all athletes in fan engagement. See our latest blog for the full recap on top sports & athletes on social, the brands they were promoting, and key learnings for brands to take to Beijing, Paris, and beyond.
When it comes to sponsorship value, the series owned accounts are the major driver, generating nearly ⅔ of all sponsorship value AAV.
Read the full report to see which teams & drivers outperform on social and which brands are receiving the sponsorship value.
Formula 1 Midseason Social Media & Sponsorship Report https://bit.ly/2WryNNq
Formula 1 drivers, teams, & the series itself have seen significant growth in 2021, bouncing back from a delayed season in 2020. Across the series, total social followers are up 33% from 15 August, 2020 and fan engagement in 2021 is up 50% over the same period in 2020.
Sponsorships have forever changed since the start of 2020. Together, Hookit & KORE Software serve hundreds of top global brands invested in sports to organize, evaluate, & optimize their sponsorship efforts. Hookit CEO Scott Tilton & KORE Software COO Adam Grow will discuss best practices in sponsorships for brands and rights holders in the new sports marketing landscape at The National Sports Forum Summer Summit.
The Olympics has (rightfully so) gotten all the media coverage the past 2+ weeks. Shifting gears to motorsports, we shared data & insights into the top series with SportsPro Media, including the audience, social engagement, and top brands promoted in each.
Nearly 2 weeks of Olympic competition has come and gone. We looked at the brands that were getting the most value out of the delayed Games in the first 10 days. Surprise, it's not an Olympic TOP sponsor.
Hookit worked with Jennifer Alsever at Fortune to analyze how much value the top Olympic athletes generated for brand partners in the months leading up to and in the first few days of the Games.
How much is a tweet from an Olympian worth?
The Olympics are 2 days away! With the relaxation of Rule 40, athletes have more ability to promote non-Olympic partner brands than ever before. But the rules are still tight. Here's a checklist of what to consider and how to work with athletes to maximize the sponsorship impact of the ONE post each athlete can make promoting your brand.