Champion Factory Coaching

Champion Factory is the brainchild of its founder and Principal Coach Pete Coulson Champion Factory is the brainchild of its founder and Principal Coach Pete Coulson; our philosophy is simple: we don’t believe in shortcuts, but instead train hard and the results will come.

And Pete has twenty years of success to prove it! Pete’s experience was cemented with some of the greatest triathletes of our time, and now he specialises in formatting world-class programs to people’s everyday lives, getting the best out of each person and between family, work and social commitments. For us, there is no ‘standard’ approach to coaching. From the beginning athletes forge a relation

Operating as usual

Photos from Champion Factory Coaching's post 08/17/2021

@championfactory athletes back racing around the country. So good to me back. #championfactory #championfactorycoaching #triathlontraining #triathlete #triathlon #leadville #backtoracing

07/23/2021

Coach @petecoulson opening ceremony Sydney 2000 Olympics. #olympics #olympictriathlon #sydney2000olympics #sydney🇦🇺 #sydney2000

Coach @petecoulson opening ceremony Sydney 2000 Olympics. #olympics #olympictriathlon #sydney2000olympics #sydney🇦🇺 #sydney2000

Photos from Champion Factory Coaching's post 06/30/2021

Huge congrats to @mulcahy1406 punching his ticket to @im.kona qualifying @ironman_coeurdalene. #roadtokona #roadtokona21 #triathlontraining #triathlon #triathlete

05/21/2021

#FASTFRIDAY @velosportsctr with @tsbdesign. #fixedgear #trackcycling #fixgearbike #velosportscenter #championfactorycoaching #championfactory

#FASTFRIDAY @velosportsctr with @tsbdesign. #fixedgear #trackcycling #fixgearbike #velosportscenter #championfactorycoaching #championfactory

05/18/2021

Great see to @championfactory athletes getting back to racing @pwraddr at the 3D USA Multisports Festival in Michigan. #multisportathlete #multisports #triathlon #triathlontraining #triathlete #triathlonlife

Great see to @championfactory athletes getting back to racing @pwraddr at the 3D USA Multisports Festival in Michigan. #multisportathlete #multisports #triathlon #triathlontraining #triathlete #triathlonlife

Photos from Champion Factory Coaching's post 05/07/2021

@championfactory motopace session @velosportsctr with @eddy_huntsman and @noahtaperez_ #trackcycling #track #fixedgear #roadtoparis2024 #velosportscenter . 📷@dougmartin96

Photos from Champion Factory Coaching's post 04/30/2021

Triathlon Town USA. @championfactory athletes back to racing @ironman.st.george.
#ironman #ironmantraining #ironmanstgeorge2021 #championfactorycoaching #championfactory

04/05/2021

@championfactory back on track @velosportsctr #trackcycling #fixedgear #tracktraining #roadtotokyo #roadtoparis2024 @ffwdwheels_usa @monsterhydro @hollywoodelectrics

@championfactory back on track @velosportsctr #trackcycling #fixedgear #tracktraining #roadtotokyo #roadtoparis2024 @ffwdwheels_usa @monsterhydro @hollywoodelectrics

03/08/2021

Throwing in back 2019 #deserttri @leesaleigh 1st place AG ...we will be back there soon ! #championfactorycoaching #championfactory #triathlon #triathlontraining #desertri

Throwing in back 2019 #deserttri @leesaleigh 1st place AG ...we will be back there soon ! #championfactorycoaching #championfactory #triathlon #triathlontraining #desertri

Photos from Champion Factory Coaching's post 03/07/2021

Special thanks to @pedalindustries for @championfactory custom team bags. If you are looking for some custom bags check them out. #pedalindustries #custombags #triathlontraining #triathlon #triathloncoach #trackcycling #fixedgear #tracktraining

03/02/2021

Here’s to #trackdaytuesday 🥂 #fixedgear #trackcycling #track #fixgearcycling #roadtotokyo #roadtotokyo2021

Here’s to #trackdaytuesday 🥂 #fixedgear #trackcycling #track #fixgearcycling #roadtotokyo #roadtotokyo2021

10/11/2020

2019 flashback...
Sam Heard you are an Ironman!

10/07/2020

Who is missing Kona week ? I know we are ! #ironman #roadtokona #konaweek #ironmanworldchampionship #triathlon #kona21

09/15/2020

Here’s to #timetrialtuesday 🥂with @hoovergavin

08/29/2020

New bike day here @championfactory for @ambergarcia76 huge thanks to @factorbikes .... who else is getting a new bike? #newbikeday #newbike #factorbikes #championfactory

06/11/2020

Huge Congratulations to our guy @hoovergavin making USA Olympic long team for Tokyo 2021 Olympics , We are extremely proud of you. #championfactory #championfactorycoaching #roadtotokyo #roadtotokyo2021 #trackcycling #trackracing #fixedgear #gavinhoover

06/09/2020

Morning gravel fun. Where did you guys ride today ? #championfactory #championfactorycoaching #roadtokona #triathlontraining #triathlon #gravelbike #bontcyclingshoes #haleybikes #ffwdusa #triathlonlife #triathlete #triathloncoaching @ Palos Verdes Estates, California

04/23/2020

New bike day here @championfactory very excited for new @factorbikes custom paint @jon.noon @gblara #newbike #newbikeday #factorbikes #cfc #championfactory #sweetpea

03/31/2020

Date has changed the goal has not! #tokyo2021 #roadtotokyo #tokyogold #championfactory #gavinhoover #trackcycling

02/13/2020

Huge congrats to our guy @hoovergavin selected to represent USA @uci_cycling Championships in Berlin #championfactory #trackcycling #roadtotokyo #usacycling #bontcycling #uciworldchampionship #gavinhoover

12/15/2019

No words needed #ironman

11/24/2019

All set up & ready for spectating. Come by visit us if you are at #imaz

11/23/2019

Who is racing #imaz tomorrow? These 6 gentlemen. Good luck to everybody racing.

10/22/2019

#medalmonday goes 2 weeks deep
Swipe right
Father & son duo; Tom & Ashton - Bonelli Park Triathlon
John Mulcahy - Ironman Louisville
Sam Heard - Ironman World Championships
Jon Noon - Ironman World Championships
Mike Hall - Challenge Athletes Triathlon La Jolla
Keith Burk - Detroit Free Press Half Marathon

10/12/2019

Good luck to everybody participating in the big dance tomorrow!

09/28/2019

#granfondosantaclarita for these today. Where did you ride?

09/17/2019

Swipe right for #medalmonday
1. John 3rd AG #malibutriathlon long course
2. Leesa 2nd AG #malibutriathlon sprint
3. Mike #malibutriathlon long course
4. Debbie #malibutriathlon sprint
5. Aimee #malibutriathlon sprint
6. James #malibutriathlon long course
7. Joel & Megan #montanamarathon series. They did the half & Joel had a 12 min PR!

Congratulations to everybody who raced this weekend!

09/10/2019

Congratulations to our #ironmanworldchampionship703 finishers! On the left & right you have the father/son duo; Max & Malachi Henry. They have sandwiched in Jason Tozzi. All of these men raced a GREAT weekend! Congratulations boys!

09/07/2019

Good luck to our athletes Max, Malachi & Jason who are racing #ironmanworldchampionship703

08/24/2019

Good Morning from the Santa Barbara Triathlon!

07/30/2019

#medalmonday once again! Swipe right to see our 4 athletes who finish #imlakeplacid.
1. Joel
2. Polly
3. Jason, who finished 8th in his AG
4. David Young
Congratulations to everybody who raced this weekend. @ IRONMAN Lake Placid

07/28/2019

Good Luck to everybody racing #imlakeplacid tomorrow! Jason & David are ready to go! @ Lake Placid, New York

07/08/2019

Congratulations to everybody who raced this weekend! Swipe right for our #medalmonday athletes
1. Gina, #challengeroth
2. Julie, #challengeroth
3. Sam, #ironmanaustria
4. Cuan, #ironmanaustria
5. Gavin, USA National Championships where he took 1st place!

07/06/2019

Huge Congratulations to our guy @hoovergavin winning USA international omnium Championship. His hard work and dedication showed in a true dominating performance. Next stop Pam Am Games and Pam Am Champs. #roadtotokyo #roadtotokyo2020 #usatrackcyclingnationals #championfactory #gavinhoover #notcbr

07/02/2019

Congratulations to everybody who raced this weekend!
Our #medalmonday goes to:
1. Kerry completed #ironman703steelhead
2. Joel completed #ironman703coeurdalene

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San Diego, CA
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