Ho'Omau Endurance Co.

Ho'Omau Endurance Co.

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Ho’Omau Endurance is the definitive high-performance ecosystem for the endurance athlete. To Ho’Omau is to carry on—as long as there is breath, we don't stop!

From technical deep-dives to the grit of our challenges and races, we provide the infrastructure for a lifelong mission of the athletic pursuit. Ho’Omau Endurance is the definitive high-performance ecosystem for the endurance athlete, specializing in triathlon, cycling, swimming and running. Run locally in L.A., but built on top of a global social network, our platform integrates advanced enduranc

Monday Spotlight: Unbound, WTCS, Giro and IM | Who Crushed It 06/03/2026

What a historic weekend of endurance! Jonas Vingegaard dominated the Giro d'Italia, while Robin Gemperle conquered the mud of Unbound Gravel. Svenja Betz took the XL title, and Anders Fjordbach led the 200-mile field. Wilhelm Hirsch scorched the course at Ironman Brazil, Vasco Vilaça executed a stunning win at WTCS Alghero, and Rebeca Chesir triumphed in Stockholm. Plus, Hippolyte Colin crushed Ironman 70.3 Hawaii! From tactical sprints to battling the elements, this week was a masterclass in resilience and speed.

See the full breakdown of every winner and stand-out performance in this week's Monday Spotlight.

MondaySpotlight

Monday Spotlight: Unbound, WTCS, Giro and IM | Who Crushed It Who crushed it at Unbound, the Giro, WTCS and Ironman? Get the full breakdown of stand-out performances in our Monday Spotlight recap.

05/25/2026

The mountains changed everything this weekend! Stage 14 saw Jonas Vingegaard drop the hammer on the final climb, riding solo to victory and seizing the Maglia Rosa as the new overall leader. The drama continued into Stage 15, where a gritty breakaway defied the peloton’s chase on the fast run into Milan. In a tactical masterclass, Frederik Dversnes timed his sprint to perfection, snatching a memorable Grand Tour win in a chaotic finish.

05/25/2026

Georgia Taylor Brown turned the start line into a dance floor with a quick Macarena, but the race itself was all business. Overcoming a one-minute deficit on the run, she executed a flawless tactical finish to capture her first-ever T100 victory in emphatic style.

05/25/2026

The shores of Elk Lake were buzzing this weekend! Beautiful weather provided the perfect canvas for a fast-paced day at Ironman 70.3 Victoria. Soren Jensen displayed sheer power to take the men’s title, while Karrie Stewart dominated the women’s field with a runaway victory, proving that Victoria’s course is built for speed when the conditions align.

05/25/2026

Lanzarote proved once again why it’s the ultimate test of resilience! Intense heat and the island’s signature winds made for a brutal challenge. Sam Laidlow set a blistering pace, smashing the race record to claim the men’s crown, while Lucy Charles-Barclay delivered a stunning performance in her first race back post-surgery, crossing the line with a massive 27-minute lead. Huge congratulations also to our overall Age-Group winners Lorna Tate and !

Bio-Availability Hummus: Silky Athlete Snack | Race-Ready Kitchen 05/08/2026

It’s New Recipe Friday, so check out our Bio-Availability Hummus. This is a “Precision Bridge” snack. It is ideally deployed 90–120 minutes before a session or immediately following a workout to initiate the recovery process. Find it in our Race-Ready Kitchen.

Bio-Availability Hummus: Silky Athlete Snack | Race-Ready Kitchen Elevate your athlete snacking with our Bio-Availability Hummus. A silky, high-protein recipe engineered for gut resilience and rapid energy.

02/16/2026

Maximum effort, maximum reward. Congrats to age groupers Olga Burenkova and Christoph Mattner for crushing it at IRONMAN 70.3 Muscat at an incredible new venue in Experience Oman

🏊‍♀️ 🚴‍♂️ 🏃🏼‍♀️ 💨 ⚡️ 🏆

02/16/2026

It came down to the final moment at Zurich Maratón de Sevilla this weekend - what an epic finish! Shura Kitata Tola takes the win! 🏃🏾🏃🏾‍♂️ 💨💨💨 🥇

01/16/2024

Big congrats to Sam Long and Marta Sanchez for crushing the first IRONMAN 70.3 of the year in Pucón, Chile with a time of 3:46:31 and 4:19:18, respectively. Let’s go 2024!

01/16/2024

What's in a name? Here's what's in ours:

In Ōlelo Hawaiʻi, the native Hawaiian language, the word Ho'omau embodies several common meanings, all of which propel us forward and onward today as they did many thousands of years ago.

To Endure.
To Persist.
To Carry On.
To Persevere.
To be Steady.
To be Constant.
To Never Give Up.

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Location

Website

https://hoomau.co/explore/enduropedia/, https://hoomau.co/race/sub10challenge/, https://hoomau.co/ra

Address

2219 Main Street, Unit 422
Santa Monica, CA
90405