Valor Fitness

Valor Fitness Valor Athletics was founded in 2006 by current owner, Jim Vanderbleek. Valor Athletics manufactures a line of fitness equipment called Valor Fitness.
(340)

After spending 25 years in the fitness retail/product development sector, Jim decided to walk away from a multibillion dollar company to focus on his family. Leaving a nationally known sporting goods company in Denver, CO and driving across the USA without a job took a form of “personal bravery” and that is how the name Valor came about. Add the word Athletics which represents the lifestyle we str

ive for and now you know the rest of the story. The Corporate Office is located in St. Petersburg, FL. Product quality is between retail big box stores and full line commercial grade. Our specialty is supporting the individual looking to outfit their personal fitness center with quality equipment at an affordable price. So, what’s in a name? To Valor Athletics, our lifestyle is in our name.

TODAY through 08/31 celebrate our 20th Anniversary with us with 20% off SELECT categories of products.
08/28/2026

TODAY through 08/31 celebrate our 20th Anniversary with us with 20% off SELECT categories of products.

Dummbells, now 20% off for our Anniversary Sale through Thursday 8.27 @ 11:59pm EST.
08/26/2026

Dummbells, now 20% off for our Anniversary Sale through Thursday 8.27 @ 11:59pm EST.

At FitFest in Tampa this weekend? Come stop by our booth for a bag of free goodies to celebrate our 20th Anniversary!
08/15/2026

At FitFest in Tampa this weekend? Come stop by our booth for a bag of free goodies to celebrate our 20th Anniversary!

Our 20th Anniversary Month Celebration starts TODAY! For 20 years, Valor Fitness has been helping athletes across the co...
07/31/2026

Our 20th Anniversary Month Celebration starts TODAY!

For 20 years, Valor Fitness has been helping athletes across the country build stronger training spaces, and we’re celebrating with special offers all month long.

First up: Save 20% on select barbells and plates now through August 6!

Shop the anniversary sale online at ValorFitness.com and have your new equipment shipped directly to you.

07/21/2026

Restocks have arrived!

Today we celebrate freedom, strength, and the determination that brings us together. Whether you're spending the day wit...
07/04/2026

Today we celebrate freedom, strength, and the determination that brings us together. Whether you're spending the day with family, friends, or getting in a holiday workout, we hope you have a safe and memorable Independence Day.

Thank you for being part of the Valor Fitness community.

Celebrate Independence Day with limited-time savings on our patriotic collection and select USA-themed fitness equipment...
07/01/2026

Celebrate Independence Day with limited-time savings on our patriotic collection and select USA-themed fitness equipment.

https://valorfitness.com/collections/on-sale

Whether you're upgrading your home gym or looking for the perfect way to show your American pride, now's the time to shop and save.

These exclusive deals end Thursday, July 9, at 11:59 PM EST.

FLASH SALE ALERT: 6/11 - 6/14
06/12/2026

FLASH SALE ALERT: 6/11 - 6/14

06/11/2026

Container day at both warehouse locations, restocking some of your favorite Valor Fitness equipment!

Address

10351 72nd Street North
Seminole, FL
33777

Opening Hours

Monday 8:30am - 4:30pm
Tuesday 8:30am - 4:30pm
Wednesday 8:30am - 4:30pm
Thursday 8:30am - 4:30pm
Friday 8:30am - 4pm

Telephone

+17278959525

Website

Alerts

Be the first to know and let us send you an email when Valor Fitness posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Valor Fitness:

Shortcuts

Share

Category