The Lift Box

RAW Nutrition and Sam Sulek are linking up for a new pre-workout flavor 🏋️‍♂️🍒

White Cherry is the newest addition to RAW’s Essential Pre-Workout lineup, bringing a signature Sam Sulek edition to the formula.

The product features 4g citrulline, 3.2g beta-alanine, 2g tyrosine, taurine, and 200mg of natural caffeine.

A new RAW pre-workout collab is now available at The Vitamin Shoppe. ⚡

GHOST is bringing a new Hydration variety pack to Costco TX. 🧊

The exclusive 15-pack features three flavors: Welch’s Grape, Strawbango, and ’Merica Pop.

For now, this one is limited to Texas Costco locations, making it another regional GHOST release to keep an eye on.

GHOST Hydration is officially hitting the warehouse aisle. 💧👀

AG just added two new fish oil formulas to its supplement lineup. 🐟

AG Omega3 focuses on EPA and DHA support for brain, heart, and immune health, while AG Omega3 + CoQ10 adds CoQ10 for cellular energy and healthy aging support.

Both are sourced from wild-caught small fish and backed by third-party certifications including NSF Certified for Sport, IFOS, and Friend of the Sea.

AG is giving omega-3s a cleaner, more performance-focused upgrade. 💊🌊

Panda Supps is keeping its next release hidden for now. 🔒🐼

The teaser shows what appears to be a protein tub, and with the brand mentioning customer requests, speculation is already pointing toward a new FUEL ISO flavor.

Nothing is confirmed until tomorrow, but this looks like it could be another addition to Panda’s isolate protein lineup.

Another mystery protein drop is officially on watch. 🥤

C4 is giving Alphabomb a patriotic flavor drop. 🇺🇸💥

The premium pre-workout is getting a limited-edition Uncle Samberry flavor, combining sweet strawberry and blueberry for a 4th of July-style release.

The new flavor is expected to hit GNC soon at $39.99.

C4 Alphabomb is getting a red, white, and blue upgrade. 🔥

Good Nut is bringing a new twist to the coconut water aisle. 🥥🫧

The Tom Brady and Gopuff-backed brand launched with three organic coconut water options: Original, Chocolate, and Sparkling.

Each can is made with organic Vietnamese coconuts and no added sugars, giving Gopuff another exclusive better-for-you drink option.

Premium coconut water just entered its next era. 🏝️

Magic Spoon is bringing its high-protein. approach to a new breakfast category 🥣

The brand is rolling out Protein Oatmeal, giving fans another option beyond its cereal lineup.

With 15g of protein, low sugar, and a more classic warm breakfast format, it adds another functional spin to the morning routine.

Magic Spoon keeps building out the better-for-you breakfast aisle. 💪

My Cookie Dealer may be adding a nostalgic flavor to its protein pastry lineup. 🍞

The rumored Grape PB&J Protein Toaster Pastry brings peanut butter and jelly vibes into the brand’s macro-friendly pastry format.

No official launch announcement has been made yet, but early reviews list it at 270 calories and 20g of protein.

A classic lunchbox flavor could be getting the protein pastry treatment. 🥜

Barebells just entered the candy aisle. 🍬

The brand dropped its new Soft Candy lineup with three flavors: Sour Cola, Water Melon, and Peach Rings.

Each bag has just 1g of sugar, giving Barebells a fruity, fizzy, and lower-sugar take on classic gummies.

Protein bars, protein soda, and now candy — Barebells keeps expanding the lineup. ✨

Runningman Festival is returning to Rome, Georgia in 2026. 🏕️

The event is set for September 18–20 at Kingston Downs, bringing back its mix of racing, wellness, recovery, music, and community.

With a choose-your-own-distance race at the center, plus saunas, cold immersion, panels, vendors, and festival energy, this is more than a normal race weekend.

The countdown to Runningman 2026 is officially on. 🏃‍♂️