25/09/2026
"What made you open to this conversation now?"
This is one of the most important questions in sales, because it reveals the trigger event. Nobody wakes up one day and randomly decides to change vendors, change systems, spend money, take on risk, and create extra work for themselves. Something usually happened.
That's what you're actually listening for. You're not just asking "What do you need?" you're asking "Why is this active now?" Because timing tells you more about a deal than almost anything else.
In this video, I break down why this question matters more than most reps realize, and how to actually listen for the trigger event hiding behind it.
🎓 Learn the full process inside the Revenue Engine Masterclass: https://link.exceleratesales.com/sp/a07084780c8