Joy Michelle Co.

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Joy Michelle Co. Raise your rates, raise your standards, build the life you truly want.

Group coaching and 1:1 private mentorship for ambitious creatives and service providers ready to make full time income in part time hours.

You mean to tell me this was almost 1 year ago?? 🄺I still remember just sitting at my desk after coming back from 3rd ma...
05/22/2026

You mean to tell me this was almost 1 year ago?? 🄺

I still remember just sitting at my desk after coming back from 3rd maternity leave. Like, ā€œok, we’re back. But it’s differentā€ baby in arms.

Each time, it’s like the business and me are forced to change and grow. And thank goodness for that. Who knows where I’d be in business without 3 tiny humans looking at me reminding me what’s also important.

They taught me I can be both.

Gonna go soak up this weekend with the fam because it sure does go fast.

Yes, I do have a folder labeled ā€œjoyful messagesā€ on my phone 🄹 because my clients winning is enough to snap me out of a...
05/21/2026

Yes, I do have a folder labeled ā€œjoyful messagesā€ on my phone 🄹 because my clients winning is enough to snap me out of any bad day or mood. 🄰

And while we’re at it- every service provider should have their clients messages saved because what do you mean you don’t look back at these?!? Best feeling!



As a coach, I get a front row seat into the inside world of the businesses everyone else sees online and thinks ā€œshe has...
05/20/2026

As a coach, I get a front row seat into the inside world of the businesses everyone else sees online and thinks ā€œshe has it all togetherā€.

It’s hard to pick my favorite part of this job but getting to dig into the blindspots holding photographers back and help them breakthrough them is UP there. 🤩

I love a business problem. šŸ•µļøā€ā™€ļø (that’s me, investigator Joy šŸ˜†)

Here’s what’s interesting: the questions or issues brought to me are often not the *actual* problem. Or at least not the root of it.

You’ll notice that’s the case for each of these 3 problems.

That’s one of the hardest parts of running your own business. You’re not doing it wrong you’re just so close to it that the real issue is almost impossible to fully see alone.

BTW, I did a full case-study style breakdown for each of these problems and it’s on my podcast - just comment ā€œ174ā€ below and I’ll DM you the full episode breakdown. šŸ‘€ It’s juicy!

Let’s look at the first client—she came to me convinced she had a visibility issue.

1ļøāƒ£ Photog number 1:

She was spending $500/month on ads and getting traffic but no bookings and very few inquiries.

Was it a visibility problem, an ads problem or something else? I investigated and discovered visitors were leaving her website almost immediately. Before they were taking the time to consider pricing or her work, they left. (šŸ‘‰šŸ¼ I see photographers wonder if it’s their pricing a LOT when the person never made it that far anyway!)

The issue I noticed was the her website was overwhelming and confusing. Too many elements and fonts making her photos (the strongest part of her business) get totally lost. We paused ads. I gave her a handful of changes to make, she made them, and within days she had booked a couple for her highest wedding collection.

šŸ“ Photographer 2: The freebie she thought was too good to give away.

šŸ“ Photographer 3: She raised her prices but her messaging didn’t follow.

šŸŽ§ comment ā€œ174ā€ and I’ll DM you the full episode.



Let’s talk about what it actually looks like to get to the next level as an established photographer. swipe to see what’...
05/19/2026

Let’s talk about what it actually looks like to get to the next level as an established photographer.

swipe to see what’s happening inside the Rise Collective and why talented photographers find themselves standing in a specific gap after the scrappy building years.

Want the full breakdown of what we’ve been working on as a group? As usual I spared no detail and recorded a whole episode 🄰 Drop a comment with the word ā€œpodcastā€ and I’ll send it over to you for you to hear.


05/13/2026

Don't just raise your rates.

Wait... what? Yes, you read that right.

If you don't have a strategy for how you are going to book at that new rate then it's not going to serve you.

I'm the coach who wont just give you the advice to raise your rates, but will also give you the framework and support to get booked at them too.

Being told to change your price without a strategy behind it, and a game plan in place is lazy advice (sorry not sorry).

Raising your rates begins with raising your standards, your authority, and creating real demand.

Being highly paid is just the byproduct.

If you know your work is good, and you're undercharging, I'm offering pricing strategy calls to help you identify the biggest gap keeping you from premium photo clients.

Send me a message if you'd like one.

04/06/2026

I haven't done this for 3 years.

And I'm so ready to begin again.

Three years ago, I offered a round of small group coaching for ambitious photographers who wanted to become known as the best in their local markets.

Those photographers raised their rates, built demand, and reached levels of success that most photographers only dream about.

And then, even though I loved that coaching experience, I moved to a new state and added a new member to my family.

During all of that change and transition, I offered only 1:1 coaching.

I've worked closely with 100s of photographers.

Through the ups and downs of the economy, through social media platform changes, and so many different niches.

I've seen photographers double their prices, reach milestones like $100k/yr, and leave their full time jobs while we worked together.

Group coaching is a powerful way to revamp your business, your marketing, and your mindset.

When you are surrounded by ambitious creatives just like you - getting to your next level becomes so much more clear.

Doors are open for my group right now.

Until this friday, I'm accepting photographers into my new program: The Rise Collective.

Seats are limited and we are over half way full.

Want details? Comment below.

Having a January birthday hits different living in Florida and I’m here for it. šŸ™šŸ¤©Today I slept in, got hand made cards ...
01/03/2026

Having a January birthday hits different living in Florida and I’m here for it. šŸ™šŸ¤©

Today I slept in, got hand made cards from the kids, pancakes for breakfast, a fun lunch out, was showered in gifts, and overall felt like a queen for the day!

After spending most of my birthdays in the cold or the snow (living in the mid Atlantic) this feels extra special.

Thankful doesn’t even cover it. 🄹

Address

500 Channelside Drive
Tampa, FL
33602

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