Mizlou is an event producer/promoter. Our properties include: Mizlou TV Sports, MTRN and the Cigar City Concours d'Elegance.
05/11/2026
The Kentucky Derby, like the NFL Super Bowl and the Olympics generate significant levels of general audience viewers. However, if an advertiser wants to reach a more targeted audience every day in a live participatory environment of their choosing, where all spots air as standalones adjacent to programming and that audience is 100% legal age, there is one sure bet, MTRN, the Mizlou Thoroughbred Racing Network.…
05/04/2026
I will be at the SBC Summit in Ft Lauderdale and I'm booking meetings now. So, if we haven't scheduled something yet and you want to know more about the only live thoroughbred racing network that delivers a 100% legal age gaming audience every day, please contact me at: [email protected]. See you in Ft Lauderdale.
I just read an interesting article in a media publication that focused on the iGaming industry and its impact on Sports Leagues and broadcast media. This was the text to contextualize the impact. "Leagues have accepted the revenue. Networks have built it into broadcasts and are being paid a premium for it. Sportsbooks have expanded the menu. Everyone has a stake. That also means everyone shares responsibility." While I agree that the media has a shared responsibility, that responsibility should be focused on audience restriction as in “legal age adults”. While that may be unrealistic for most broadcast, cable and streaming sports programming networks, it is not unachievable. One area of responsibility that was overlooked is the actual target of the advertising, i.e. the viewer. In the end, it is and should be the responsibility of the individual to regulate their participation.
That said I will present an alternative to the afore-mentioned media outlets, MTRN, the Mizlou Thoroughbred Racing Network. MTRN is distributed live daily to racetracks, casinos, sports books, and ADW (Advanced Deposit Wagering) Apps. Our weekly audience delivery of 100% legal age participating viewers is two million+ active gamers.
MTRN airs all spots as standalones adjacent to programming, we never cut away from live action, and we guarantee a minimum of twenty minutes of separation from completive products. MTRN CPMs are the most efficient in sports broadcasting.
To summarize, if you want to reach a daily audience of legal age gaming-oriented viewers in an environment of their choosing, MTRN is your best bet.
04/16/2026
Media avails are like hotel rooms in that if they go unsold you can never recoup. For some advertisers the shotgun effect aka ROS (Run of Schedule) buying works and can be bought at discounted rates. However, if an advertiser is targeting a specific audience segment in most cases it becomes more difficult to secure effective advertising at discounted rates unless the advertiser is willing to commit to an expanded schedule to lock in a better spot rate. No national, regional network or local market broadcasters want to be left with unsold inventory so it can be had if the advertiser can move quickly. Now for a shameless promotion MTRN, the Mizlou Thoroughbred Racing Network delivers an LDA (Legal Drinking Age) audience in live thoroughbred racing every day, every spot airs as a standalone. MTRN reaches two million + participating, affluent adult consumers at the lowest CPM in live sports.
Run with the winner's on MTRN!
Run with the winners every day on MTRN!
01/12/2026
Run with the winners on MTRN.