Board Retailers Association (BRA)

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Board Retailers Association (BRA) BRA Retail Members receive industry research and statistics, guidelines and legal advice as well as financial forms, worksheets and sourcing solutions.

Board Retailers Association (BRA) is a nonprofit that provides valuable programs and resources to independent board specialty, lifestyle specialty, and outdoor specialty retailers. Founded in 2003, the Board Retailers Association (BRA) is a non-profit trade association representing independent action sports retailers in the surf, skate, snow, wake, kite, wind and SUP markets. Under the direction of BRA’s Chairman and Board of Directors, the association serves as the preeminent voice, for independent retailers on a grassroots level with manufacturers, trade show representatives, and other associations. The Board Retailers Association also works to provide educational resources and exclusive discounts and savings from vendors on the day-to-day costs of business. Retail Members have exclusive access to archived retail articles, industry links, news sources and event planners. Take a look at the complete explanation and description of Retail Member benefits via this link: https://www.boardretailers.org/retail-membership/

24/09/2026

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Thank you to Aaron and the rest of the Rusty America crew for supporting BRA Retail Members by sponsoring a half table at the hugely successful BRA No Agenda Dinner the evening before Surf Expo as well as for supporting our BRA-curated Learning Labs and BRA Booth Prizes during Surf Expo last week. 🎯👏🙌
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Thanks again to our other BRA Supporting Event Partners who helped us make the Surf Expo experience so remarkable for our existing and future BRA Retail Members including Nature Industries, Flojos Sandals, Fun Day Surf, Brixton, Retail Smart Guys, Burnside, CampScentSupply, S E A G E R, Flag & Anthem, Kent Islands Best Skateshop, Free Fly Apparel, Charming Skark Wholesale, and Jetty.
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23/09/2026

Massive thanks to Azod, Greg, Katie, and the rest of the Flag & Anthem crew for supporting BRA Retail Members by sponsoring a full table at the hugely successful BRA No Agenda Dinner the evening before Surf Expo as well as for supporting our BRA-curated Learning Labs and BRA Booth Prizes during Surf Expo last week. 🎯👏🙌
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Thanks again to our other BRA Supporting Event Partners who helped us make the Surf Expo experience so remarkable for our existing and future BRA Retail Members including Nature Industries, Brixton, Burnside, CampScentSupply, S E A G E R, Flojos Sandals, Kent Islands Best Skateshop, Free Fly Apparel, Fun Day Surf, Rusty America, Charming Skark Wholesale, and Jetty for supplying the BRA booth prizes.
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22/09/2026

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Whether in a sesh or setting up fresh, getting a board together quick matters. DuoLinx is made for the wear and tear of skateboarding. Better gear for a better session.

Major supporting partner of BRA (Board Retailers Association) Supporting skate shops nation wide to keep skateboarding more than alive but to thrive. 🛹



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Massive thanks again to Nick and the rest of the community for supporting BRA Retail Members as a Major Supporting Vendor Partner. 🎯👏🙌
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🙏 Thanks again to Duolinx as well as the other BRA Supporting Partners who helped us make the Surf Expo experience so remarkable for our existing and future BRA Retail Members. Those other incredible partners include Nature Industries, Brixton, Burnside, Beach Rooster, CampScentSupply, S E A G E R, Flag & Anthem, Kent Islands Best Skateshop, Free Fly Apparel, Fun Day Surf, Rusty America, Retail Smart Guys, Charming Skark Wholesale, and Jetty. 🙏
- Doug Works, BRA Executive Director

👍👍👍•Be sure to check out the latest THE NINE CLUB episode featuring one of the best and most entrepreneurial independent...
22/09/2026

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Be sure to check out the latest THE NINE CLUB episode featuring one of the best and most entrepreneurial independent skate shop / skatepark owners in the world: Brian Schaefer. Keep up the positive work, Brian and the entire Skatepark of Tampa crew. 🙌
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Repost from CHRIS ROBERTS, Jeron Wilson, Kelly Hart, Roger, and the entire community. 🫡
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Episode 411 | Brian Schaefer |

Brian Schaefer episode out now on YouTube, Spotify and everywhere you get your podcasts

📸 justincrawfordphoto
🎨 Charley Camirand

The Nine Club is supported by: Monster Energy, YETI, LMNT, Richardson, AG1, Camp Woodward

21/09/2026

Massive thanks to Christian and the rest of the Flojos Sandals community for supporting BRA Retail Members by sponsoring a full table at the hugely successful BRA No Agenda Dinner the evening before as well as for supporting our BRA-curated Learning Labs and BRA Booth Prizes during Surf Expo last week. 🎯👏🙌
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Thanks again to our other BRA Supporting Event Partners who helped us make the Surf Expo experience so remarkable for our existing and future BRA Retail Members including Nature Industries, Brixton, CampScentSupply, S E A G E R, Flag & Anthem, Kent Islands Best Skateshop, Free Fly Apparel, Fun Day Surf, Rusty America, Charming Skark Wholesale, and Jetty for supplying the BRA booth prizes.
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18/09/2026

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Here is a clip of marisa folz ◡̈ ♡ of The Wander Shop 〰️ South Florida Boutique demonstrating how to win at the game with style at the BRA Booth ( #463) Surf Expo.
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Thanks to Flojos Sandals, Nature Industries, CampScentSupply, S E A G E R, Flag & Anthem, Free Fly Apparel, Brixton, Rusty America, Charming Skark Wholesale, and Jetty for supplying the BRA booth prizes.
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15/09/2026

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Got shop-branded fingerboards? 🤔
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Swing by the BRA Booth (463) during Surf Expo to opt into BRA Retail Membership and walk away with a free fingerboard or other killer items (supplies last).
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from the awesome people behind The Shack
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Introducing our newest and proudest creation thanks to Kent Islands Best Skateshop

Shack Fingerboards

These are 5 ply maple wood boards, made just like their big brothers and sisters. Single axle trucks with locking nuts, rubber bushings, bearing wheels and foam grip tape.

They also come with this removable rad little spandex loop thingy so you can wrap it around your rear view mirror for display, or wherever really ❤️

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BRA Supporting Vendor Partner Roll Around Workshop is a Skater/Minority Owned business that provides custom fingerboards for shops and brands with their graphics on them. They can accommodate multiple designs in the same order with low minimums.
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All BRA Regular (no cost) and Distinguished Retail Members can take advantage of the really special BRA Retail Member offer from this outstanding resource.
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thankyouskateboarding
rollaroundworkshop
boardretailersassociation
protectingretailersandalifestyl

14/09/2026

🌊 Dan Jablons of Retail Smart Guys is heading to Surf Expo Board Retailers Association and Surf Expo !

We’re excited to connect with retailers, brands, and industry professionals at Surf Expo, September 16–18, 2026, in Orlando, Florida.

Events like this are a great opportunity to meet new people, exchange ideas, learn from the industry, and discover new ways to support independent retailers. 🤝

If you’ll be at Surf Expo, let’s connect! We’d love to meet you and talk retail.
📍 Board Retailers Association (Booth 463)
🌊 Surf Expo

❤️ Planning With Heart
🤖 Actual Intelligence + Artificial Intelligence = Retail Smart Guys
⭐ Better Plans, Better People, Better Pricing


specialtyretail

14/09/2026

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Keep up the positive work, Cowtown Community. 🫡
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Repost from BRA Distinguished Retail Member Cowtown Skateboards and BRA Community Partner Cowtown S.K.A.T.E.
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$54,668 Raised from S.K.A.T.E. and Donate!

With the help of our generous Sponsors, Silent Auction Donors & YOU, we surpassed our $40k goal. We’re truly humbled by the support and sincerely thank everyone that made this possible.

Special thanks to Cobra Arcade Bar Contact 📡 Night Owl Tempe Zia Records badjimmys 22Red,
The Shop B**r Co. Kate Scratch Fever Markus Neustaedter , our Volunteers, Staff and key note speaker Jagger 🙌

11/09/2026

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from BRA Distinguished Retail Member Modern Skate & Surf
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Today, we remember Rick Rescorla and all those who demonstrated extraordinary courage and selflessness on September 11, 2001. 🇺🇸

Never Forget. ❤️🤍💙

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4215 E Columbus Dr
CA
33605

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