Universal Fitness

https://www.helpguide.org/articles/healthy-living/the-mental-health-benefits-of-exercise.htm

We want to Transform the the World Through Wellness!!
Take a look at this awesome article from helpguide.org explaining all of the mental health benefits of physical training! Helps treat anxiety, stress, and depression. At Universal Fitness, we strive to make your workout experience the most comfortable and effective it can be because we want to see you be YOUR BEST SELF!

The Mental Health Benefits of Exercise You already know that exercise is good for your body. But did you know it’s also effective in dealing with depression, anxiety, stress, and more?

2/24/2020 0 COMMENTS

Blog Post #2: Website Traffic, Conversion, and Revenue Analysis
My analysis will be based on the website of Lifetime Fitness: https://www.lifetime.life/ . Lifetime Fitness is a multi-national chain of fitness centers located in both the United States and Canada. I belong to a Lifetime Fitness based in Westchester County, NY​​ and I have a very solid understanding of how their business is run and how efficiently they cater towards their members. If Universal Fitness is going to expand into various regions, Lifetime Fitness will certainly serve as a useful benchmark.

Generating Website Traffic:
Lifetime Fitness is a generally well-known fitness enterprise, especially in the northeast region. Most direct traffic to their website comes from member referrals. As a well-established corporation, they have built up a large client base so most prospective clients are told what to search for when attempting to join online.

Interestingly enough, Lifetime Fitness does not advertise themselves on Google searches. Therefore, their paid search traffic numbers are not very high. Despite being a fitness chain, they tend to limit their search availability to people within a certain distance of one of their locations. Their unpaid search tactics function the same way. They do use keywords such as "fitness," "health club," "fitness center," "local fitness," and "personal training" but I would not be able to access these up in Troy, NY when there are no local destinations. So although they are expanding, they still do not have the amount of members and locations necessary for upstate residents to need to know about them. Universal Fitness can use that same approach as we begin to expand. We will heavily utilize the unpaid search traffic method through the use of keywords but our client radius should not exceed 20-30 miles.

In regards to paid referrals, Lifetime does not choose to pay any other web pages for banner ads, direct links, etc. This is due to the fact that most members have converted via word of mouth referrals. It is not necessary for Lifetime to use the paid referrals method due to the fact that they are not an extremely extensive chain. People tend to use health clubs that are in closest proximity to them so Lifetime do need to go above and beyond in regards to advertising.

Conversion Rates:
One way the conversion rate of Lifetime Fitness can be measured both by its click-through-rate on its website as well as the number of people who have filled out the contact page. The ultimate way to measure how well Lifetime's conversion rates is by viewing whether the amount of people signing up online for memberships is increasing or decreasing. If it is in fact decreasing, they either must confront their day to day operations and survey the satisfaction of their current members or rethink their SEO strategy altogether.

Revenue Maximization
The name of the game when attempting to maximize your revenue in the fitness industry is keeping your clients pleased. Universal Fitness and Lifetime Fitness are similar in that they are health clubs which offer high quality equipment, a unique and inviting atmosphere, and a variety of different ways to train your body (ie: sports, swimming, yoga, etc). Member retention is your lifeline and member referral is your life insurance. Failure to one leads to a failing business and failure of another leads to stunted growth as a company. Lifetime Fitness has grown into a large corporation without having to increase their presence on social media or via Google Ads. I believe that through the use of local unpaid search methods and a commitment to igh quality service will help Universal Fitness thrive as we begin to expand to more locations in the Capital Region.

Life Time Healthy Way of Life | Join Life Time We're more than a gym. We're a premier health club with the best programs and services for your healthy life.

https://www.youtube.com/watch?v=MxKk27l8-NQ

Reach your fitness goals!
Strive for Excellence!
Transform a better world today through WELLNESS!

Universal Fitness

Lifting Motivation I just thought i would make a motivational video for me and my subscribers. Thanks to all the bodybuilders for the footage.

SEO Ranking

2/10/2020

SEO (Search Engine Optimization) is the process of increasing the quality and/or quantity of website traffic through efforts to raise its visibility to users of various search engines (ie: Google, Bing, Yahoo!). SEO allows online businesses are able to increase organic and un-paid search traffic; thereby, allowing them to expand their brand awareness.

On my specific website, I will increase my Search Engine Optimization through the use of certain Google Keywords as well as relevance. In regards to keywords, I have narrowed down Universal Fitness's list to the following words and phrases: Fitness, Universal, Universal Fitness, Fitness Troy, Personal Training, Gym Sign Up, and Troy Gyms. I believe that by choosing to hone in on these specific terms, I will be able to create a very direct pipeline to my website and I will have a greater control over the amount of local consumers who visit. Fitness and/or Universal Fitness is conveniently placed on each page of my website allowing for a larger opportunity for clickable "Anchor Text" within MyUniversalFitness. Furthermore, the location I have placed on my website is listed in Troy, NY. The combination of "fitness" with "Troy" will specify the business type along with the city name and will certainly narrow down the list of possible businesses. Therefore, it will increase the click through rate of my website.

In addition to specifying keywords in order to increase SEO, I will also ensure that the keywords I have chosen are strategically placed in their corresponding tags. For example: the "Meta Tag" is the description of the topic within each web page. Here, I will be sure to implement my keywords to ensure that certain areas of the meta text are highlighted when consumer sees a Universal Fitness search result. Here they will obtain a better understanding of what they will be clicking on and evaluating whether or not it will be relevant to their area of interest. The "Title Tag" will also have certain keywords strategically placed. The Title Tag is an HTML element which specifies the title on each page of the website. Each title tag will contain the name Universal Fitness and will show which part of the website you would be directed to coming from a given search engine. This will expose users to a brief understanding of the webpage prior to visiting the site itself.

Overall, SEO tactics are extremely vital to an online business. In the case of Universal Fitness, our website is where we will be able to grow and expand our customer base. Right now, in its infant stage, Universal Fitness has little brand awareness and zero brand loyalty. It is imperative that when people decide to search for local workout facilities, that our business ranks among the highest in regards to search relevance. There will always be at least one keyword represented in each "relevance tag" ensuring that the consumer is aware of the link they are clicking on. Therefore, we will increase the organic flow of search traffic and prove to those unfamiliar with our business model that we are a company "Universally" committed to transforming the world through wellness.

https://optinmonster.com/seo-ranking-factors/

https://www.lyfemarketing.com/blog/what-is-seo-and-how-it-works/

The 10 Essential SEO Ranking Factors You Need to Rank #1 in 2019 Do you know how to reach #1 in Google search results? You've got to learn these SEO ranking factors if you want to be at the top and get BIG traffic.