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Hookit, is now part of Two Circles. AI Powered Sponsorship
World-leading analytics & valuation platform

Hookit Is Revolutionizing How Brands Maximize Sponsorship Value.

Operating as usual

15/03/2022

Hey followers! 👋 Hookit has officially joined forces with KORE Software to offer the most comprehensive set of engagement marketing solutions across social, sponsorship, fan engagement, and data management. 🙌 To stay up-to-date on Hookit, please start following KORE Software for all our latest news! Together, we’re revolutionizing how the world’s biggest brands, teams, and agencies track activation performance, and we’ve got more solutions and insights to offer than ever before. 😊 🌎 👊

KORE The intelligence platform for fans, partnerships and revenue. Now part of Two Circles.

Watch Hookit's 2021 Sponsorship Year In Review Video 28/02/2022

📽️ Watch Hookit's 2021 Sponsorship Year In Review video, summarizing the biggest takeaways from this year's sports marketing report. 10 minutes of your time to stay informed on the latest trends and lessons for your 2022 campaigns!

https://bit.ly/35sqmWE

Watch Hookit's 2021 Sponsorship Year In Review Video The full video covers the growth of sports on social, the top brands and industries, including brands on the rise, and which partnerships drive the most value for brands.

Download Hookit's 2021 Sponsorship Year In Review Report 24/02/2022

📢 Hookit's annual Sponsorship Year In Review is live! Covering all the highlights and trends in sports marketing over the past year, from the rise of crypto to the continued domination of global football.

New this year - 2 ways to get the insights! Read the 25-page report OR watch our 10-minute summary video!

Get it here!
https://bit.ly/3Hm2wJw

Download Hookit's 2021 Sponsorship Year In Review Report

Hookit's Formula 1 2021 Season Recap Video 21/02/2022

Liveries have been revealed, drivers are set, and test laps are being run. We looked back on the 2021 season to find out who the social media winners were and what lessons can be learned for the upcoming campaign.

Here's Hookit's Formula 1 2021 Season Recap Video

https://bit.ly/3h5LiWg

Hookit's Formula 1 2021 Season Recap Video Watch our latest video with in-depth analysis on how the drivers, teams, and series in F1 performed on social media throughout the 2021 campaign.

Hookit Joins With KORE Software 08/02/2022

BIG NEWS today! We are thrilled to announce that Hookit is joining forces with and being acquired by KORE Software. By partnering up with another industry pioneer, we’ll help brands, agencies, and properties speak the same language and tell a much more complete ROI picture for clients.

But that’s not all! KORE has also entered into an agreement with SSB to acquire their pro sports business. As a result of these two moves, KORE will now serve nearly 1,000 sports properties, 20,000 athletes, and over 100 of the top global brands.

We want to say thank you to all our fantastic customers and team members that helped us get here. This is a huge win for all of us as we remain dedicated to providing the best software, solutions, and insights across the entire engagement marketing landscape. The Hookit team is very excited for the next part of our journey with KORE.

Full press release here: https://bit.ly/3JfyMzE

Hookit Joins With KORE Software KORE Software Expands Sponsorship & Engagement Marketing Solutions with Key Acquisitions of Hookit & SSB’s Pro Sports Vertical KORE Software strengthens its position as the global leader in sports and entertainment solutions. With these acquisitions,

Top Brands Across Sports - October 2021 12/11/2021

In October, the global sponsorship market hit $722M AAV – down 3.7% from September, continuing the downward trend from August and 21% off the 12 month high in May of $916M.

Red Bull moved up into the top 3, joining perennial leaders Nike and adidas.

Read the blog for the full analysis
https://bit.ly/3CdzgSN

Top Brands Across Sports - October 2021 A few weeks ago we launched the Brand Benchmark - the first of it’s kind view at all of the social exposure and value being generated in the world of sports. With that launch, Hookit

Bitly | Forbidden | 403 22/09/2021

Podcast | Breaking down the 50 Most Marketable Brands

Insights from our CEO Scott Tilton on the biggest brands in sport, how they were ranked, and what the most important factors are for a brand to optimize their sponsorships.



https://bit.ly/3AroHvt

Bitly | Forbidden | 403 This is a 403 error, and it's not as ominous as it sounds. Bitly can only show this page to people who have permission to see it. Maybe what you are looking for can be found at Bitly.com.

What makes the 50 Most Marketable brands in sport? 21/09/2021

What makes the 50 Most Marketable brands in sport? The methodology behind the rankings.

Want to know how the top brands got to the top of the list? Here's a look under the hood of the 50 Most Marketable brands rankings as well as some of the major contributing factors.



https://bit.ly/3zqgJBk

What makes the 50 Most Marketable brands in sport? Hookit’s Roger Breum explains the data science and fan engagement measurement that went into the 2021 50 Most Marketable Brand rankings.

Press Release: 50 Most Marketable Brands in Sport 2021 20/09/2021

The annual 50 Most Marketable Brands in Sport 2021 have been released!

Hookit teamed up with SportsPro Media to rank the top 50 brands in sport in 2021. This year's list includes 14 new brands compared to 2020 and breakout top 10 lists for 14 different major industries!

Read the press release & access the top 50 here:
https://bit.ly/3EuFLDb

Press Release: 50 Most Marketable Brands in Sport 2021 London, UK - 20th September, 2021 NIKE RETAINS STATUS AS WORLD’S MOST MARKETABLE BRAND IN SPORT Global sportswear giant tops SportsPro’s second annual list of the World’s 50 Most Marketable Brands powered by Hookit Adidas,

Timeline photos 09/09/2021

Skateboarding dominated the Tokyo 2020 Games on social media, but breakout TikTok star and USA Rugby player Ilona Maher led all athletes in fan engagement. See our latest blog for the full recap on top sports & athletes on social, the brands they were promoting, and key learnings for brands to take to Beijing, Paris, and beyond.

https://bit.ly/3ts3ZsH

Formula 1 Midseason Social Media & Sponsorship Report 25/08/2021

Formula 1 drivers, teams, & the series itself have seen significant growth in 2021, bouncing back from a delayed season in 2020. Across the series, total social followers are up 33% from 15 August, 2020 and fan engagement in 2021 is up 50% over the same period in 2020.

When it comes to sponsorship value, the series owned accounts are the major driver, generating nearly ⅔ of all sponsorship value AAV.

Read the full report to see which teams & drivers outperform on social and which brands are receiving the sponsorship value.

Formula 1 Midseason Social Media & Sponsorship Report https://bit.ly/2WryNNq

Formula 1 Midseason Social Media & Sponsorship Report SPORTS MARKETING & SOCIAL MEDIA PERFORMANCE IN THE GLOBAL RACING SERIES Halfway through the race calendar, Formula 1 has seen massive growth in 2021 compared to the COVID-impacted 2020 season. With a global audience coming

Timeline photos 16/08/2021

Sponsorships have forever changed since the start of 2020. Together, Hookit & KORE Software serve hundreds of top global brands invested in sports to organize, evaluate, & optimize their sponsorship efforts. Hookit CEO Scott Tilton & KORE Software COO Adam Grow will discuss best practices in sponsorships for brands and rights holders in the new sports marketing landscape at The National Sports Forum Summer Summit.

To register for the event, please visit: https://bit.ly/3g7kiFw

Hookit’s Motorsport Insight | Examining the top series on social media 10/08/2021

The Olympics has (rightfully so) gotten all the media coverage the past 2+ weeks. Shifting gears to motorsports, we shared data & insights into the top series with SportsPro Media, including the audience, social engagement, and top brands promoted in each.

https://bit.ly/3yu3AaP

Hookit’s Motorsport Insight | Examining the top series on social media BlackBook's official data partner analyses the social media performance of five of the top motorsport series, including Formula One, Nascar and MotoGP.

Brands at the Tokyo 2020 Olympics - First 10 days of competition 05/08/2021

Nearly 2 weeks of Olympic competition has come and gone. We looked at the brands that were getting the most value out of the delayed Games in the first 10 days. Surprise, it's not an Olympic TOP sponsor.

Brands at the Tokyo 2020 Olympics - First 10 days of competition
https://bit.ly/3rUGM1v

Brands at the Tokyo 2020 Olympics - First 10 days of competition From the Opening Ceremony on 23rd July through the second weekend of competition (1st August), over $25M in brand sponsorship value has been generated by the athletes, teams, NOCs, and governing bodies on social media.

How much is a tweet from an Olympian worth? 03/08/2021

How much is a tweet from an Olympian worth?

Hookit worked with Jennifer Alsever at Fortune to analyze how much value the top Olympic athletes generated for brand partners in the months leading up to and in the first few days of the Games.

https://bit.ly/3ijR2x1

How much is a tweet from an Olympian worth? Naomi Osaka's social media posts were worth $1.2 million to sponsors, according to an analytics firm Hookit.

Making the Most of Athlete Partnerships at the Tokyo 2020 Games 21/07/2021

The Olympics are 2 days away! With the relaxation of Rule 40, athletes have more ability to promote non-Olympic partner brands than ever before. But the rules are still tight. Here's a checklist of what to consider and how to work with athletes to maximize the sponsorship impact of the ONE post each athlete can make promoting your brand.



https://bit.ly/2Usd0F6

Making the Most of Athlete Partnerships at the Tokyo 2020 Games Getting max sponsorship value out of every branded post The Tokyo 2020 Summer Olympic Games (in 2021) begin in 2 days. The athletes are in Tokyo and ready to compete. Your partnerships are set and

Timeline photos 08/07/2021

The top 6 brands in May carried over to June with Nike & adidas holding their top 2 spots followed by Red Bull jumping up to 3rd. Heineken and Gatorade dropped out of the top 10, replaced by Honda and PlayStation.

Euro 2020 sponsors TikTok, Volkswagen, & Coca-Cola all were among the biggest movers in June, further highlighting the power of sponsorship in global football. The big question: Did Coke's movement happen despite the Ronaldo bottle fiasco or because of it? What do you think?

Photos from Hookit's post 05/07/2021

Through the 2020-2021 European Football Season, the most social activity happened in the English Premier League. Together, the players, teams, and leagues across these 6 top divisions and the UEFA Champions League account for 20% of ALL sports fans on social media. And brands are reaping the benefits of partnerships, seeing $2.5B of sponsorship value created during the season.

Here's the full article & infographic: https://bit.ly/369WhIR

Want your business to be the top-listed Gym/sports Facility?

2019 Year in Review Report: Brand Sponsorships by the Numbers

Technology continues to revolutionize the world of sponsorship. Digital media evolves daily with no intent to stop. Artificial Intelligence is one part of that evolution that seeks to help brands advance their promotional strategies, and optimize their sponsorships. Household name brands such as Adidas, Nike, Pepsi, and Nissan took advantage of the value found in sports sponsorship. However, the list does not stop there. More and more brands look to attain similar success through sponsorship, and this report helps outline that potential.

In this report, we take a look at how much value brands acquired from their sponsored partners. We also take a look at social media’s impact on brand awareness through follower counts and total engagement on posts. Being able to see these metrics side by side offer a comprehensive look into how brands are able to maximize sponsorship value as well as sustain these advantages.

This report includes:


  • Brands that received the most potential value for their brand from sponsored partners
  • Videos (show all)

    Which Brands have seen the most Social Value from their Sponsored Female Athletes so far in 2020? Check out our Top 5 li...
    2019 Year in Review Report: Brand Sponsorships by the Numbers
    Here are the athletes who drove the most $$$ value for their sponsors in their #sport in 2018! Learn more here: http://b...
    Team Hookit will be at Leaders Week New York from tomorrow to Thursday! Come learn all about empowering your sponsorship...
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    Here's a clip of Spotlight Athlete @andykost31 rippin' around the track in Georgia. #hookit #moto

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