Board Retailers Association (BRA)

Board Retailers Association (BRA)

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BRA Retail Members receive industry research and statistics, guidelines and legal advice as well as financial forms, worksheets and sourcing solutions.

Board Retailers Association (BRA) is a nonprofit that provides valuable programs and resources to independent board specialty, lifestyle specialty, and outdoor specialty retailers. Founded in 2003, the Board Retailers Association (BRA) is a non-profit trade association representing independent action sports retailers in the surf, skate, snow, wake, kite, wind and SUP markets. Under the direction o

21/07/2026

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We love the windshield wiper moves, but some of these moves may require scheduling multiple appointments with the chiropractor. Thoughts?

Keep up the positive work, Mr. H. 🙌

Repost from ripping skateboarder and school teacher .hofbauer

Just for fun! 😅Which one broke you?











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17/07/2026

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Repost from BRA Community Partner

When we , we pass the responsibility to . explains how we can keep our waterways safe and enjoyable for everyone!








14/07/2026

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Got shop-branded fingerboards? 🤔

from the awesome people behind

Introducing our newest and proudest creation thanks to

Shack Fingerboards

These are 5 ply maple wood boards, made just like their big brothers and sisters. Single axle trucks with locking nuts, rubber bushings, bearing wheels and foam grip tape.

They also come with this removable rad little spandex loop thingy so you can wrap it around your rear view mirror for display, or wherever really ❤️

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BRA Supporting Vendor Partner Roll Around Workshop is a Skater/Minority Owned business that provides custom fingerboards for shops and brands with their graphics on them. They can accommodate multiple designs in the same order with low minimums.

All BRA Regular (no cost) and Distinguished Retail Members can take advantage of the really special BRA Retail Member offer from this outstanding resource.

By the way, if you are planning on attending in September, be sure to visit the BRA Booth where you could win a BRA-branded, branded, branded, branded, branded, or other shop-branded produced fingerboard just by landing the ring on the hook🪝within one or two tries.







rollaroundworkshop
boardretailersassociation
protectingretailersandalifestyle

13/07/2026

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We are getting super excited to continue the 50th Anniversary Celebration of Surf Expo in September (16-18). We love the later dates, which provides our retailers a chance to breathe after wrapping up the summer season. If you are still on the fence about attending this remarkable trade show, hit us with a DM.

from the incredible staff behind

Talk about ENERGY! ⚡️

Fifty years in, and the STOKE is stronger than ever. Surf Expo continues to be the place where the industry meets, buys, connects, and sets the tone for what’s next — and January proved it.

The momentum is real, the community is fired up, and the future of coastal outdoor lifestyle has never looked brighter.

👉 Read the full post‑show press release at the link in bio ⬆️

11/07/2026

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Glad to see more features about skate shops as well as the resourceful people behind them and the communities supporting them. Keep up the positive work, , .piscopo, , and .






Repost from the good people behind

piscopo grew up skateboarding alongside his father, . For the past 16 years, their family has run , which has become the heart of Covina’s skate scene. Donovon hopes to one day carry on the legacy with his own daughter—because this has never been about the money.

Watch the full story behind Pawnshop in this episode of Core at ThePlatfrm.com.

09/07/2026

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DM us and we will send you an email containing a listing (including descriptions and special BRA Member exclusive offerings) of all of our current BRA Supporting Vendor and Event Partners. These resourceful companies can help you, our retail members, to lower costs, increase margins, and create more remarkable customer experiences. In short, these brands and service providers help independent specialty retailers to survive and thrive.

We, , are really deliberate about who we partner with and fully vet each and every one of them. We also never share member lists or any member information with anyone without express permission from you.

🚨When you DM us, be sure to include your direct email address and we will forward it to you as well as a link to opt into our free BRA Retail Membership and info on our newly expanded PartnerShip Shipping Discount Program that will enable you to save on both outbound and inbound shipping. 🚨

We are also happy to make personal introductions between BRA retail members and vendor / event partners, but if you don’t ask for assistance or connections, it is less likely that you will get the help you need.

If you are a brand or service provider that provides unique products or helpful solutions and have interest in supporting independent specialty retailers while amplifying your messaging through our channels, email [email protected] to schedule a meeting.







08/07/2026

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Are you using and stocking ? 😂

In addition to , what products are flying off your shelves and out your doors this summer? 🤔

repost from




06/07/2026

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Are you paying more than you were promised when you set up your cc processing? Are the hidden fees crushing you? There is a resource that can help.

We are pleased to introduce North another helpful and resourceful BRA Supporting Vendor Partner that can help you lower costs.

North is a direct payment processing provider trusted by over 300,000 U.S. business owners.

North helps retailers and consumer brands lower costs, simplify operations, and get paid faster. Whether you sell in-store, online, or wholesale, compare your current rates with us so we can save you valuable money on credit card processing.

BRA Retail Members can benefit from:
• Rates as low as 0.05% – Slash your processing costs and protect your margins
• Free Smart Terminal (4G/Wi-Fi) – Accept payments anywhere, anytime
• Next-Day Funding, Even on Weekends – No more waiting to access your money
• Digital Receipts & Invoicing – Send receipts instantly via text or email
•E-Commerce Gateway Integrations – Seamless setup with your online store
• EDGE Cash Discount Program – Pay no fees with a Flat rate and Cash Discount (optional program).
• Point of Sale Solutions

DM us for a direct email introduction.




04/07/2026

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Hope everyone is enjoying a fun and safe today with friends and family.

Repost from

HAPPY 4TH of JULY 🇺🇸🇺🇸
CRAZIEST AIR EVER DONE w/ an AMERICAN FLAG??

God Bless America, God Bless Lynyrd Skynyrd, God Bless Wavepools, and God Bless 🙏🙌

🎥🎞️






03/07/2026

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Thank you .


Repost from 🙌

Jimi Hendrix almost inspired me enough to play the guitar. YOU inspired so much I became the best skater my abilities allowed. I studied skate vids like athletes do game film. Then Rodney vs. Daewon came out and I think I died a few times watching it. Your bit with People Are Strange was monumental for me. I’d invite people over just to watch that and the whole World Industries vid. I lost the thread, you’re my hero, I skate because of you and Daewon…Harold Hunter, Tom Penny, Jeff Pang, Kareem Campbell. Gotta give it up to Bam, dudes been through the wars and his pop is still smooth. Steve Caballero. Natas, The Gonz. Mr. Templeton. And all the other real ones everyone thinks about when I recite these names. We’re all in together but you have to know where you came from to know where you are going.









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