BRA Retail Members receive industry research and statistics, guidelines and legal advice as well as financial forms, worksheets and sourcing solutions.
Board Retailers Association (BRA) is a nonprofit that provides valuable programs and resources to independent board specialty, lifestyle specialty, and outdoor specialty retailers. Founded in 2003, the Board Retailers Association (BRA) is a non-profit trade association representing independent action sports retailers in the surf, skate, snow, wake, kite, wind and SUP markets. Under the direction o
04/06/2026
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If some of your customers seem a little off despite the fact that school is out or getting out for summer soon, you may want to share this scientific test with them to help them identify what they can do to feel 100% again… Swipe left to retest and confirm the results.
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from
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Ummm 🤔 I guess I need a new deck lol how bout yall.
02/06/2026
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They say that money can’t buy happiness, but it can buy a skateboard, which is literally and figuratively a vehicle to transport you to happiness. Who agrees? 👍
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Repost from 🙌
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This is facts.
28/05/2026
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Be sure to encourage your community to continue to support local businesses like yours and your neighbors this summer.
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from the good people behind
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Support your local surf shop today so they are here tomorrow.
16/05/2026
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Today is the day.
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How are you celebrating this year?
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15/05/2026
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Last night’s BRA No Agenda Dinner on the rooftop patio of the was absolutely spectacular. The food was delicious, the service was impeccable, and the company was blue ribbon. 🏆
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Massive thanks to all of our generous table sponsors and industry guests including , , , , , , , , , , , , , , / , and .expo plus the Volcom crew who just happened to be in the neighborhood. 🙏
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BRA Retail Members who attended this incredible event included , .0, , , , , , , , , , , , , , , and .
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We will be hosting another BRA No Agenda Dinner the evening before the next one so be sure to mark your calendars and DM BRA Executive Director if your brand will be interested in supporting it.
11/05/2026
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Surf Shop Day is happening this Saturday (right after .expo). Be sure to do something remarkable for your customers to embrace on this very important . Don’t forget that “if you are not remarkable, you are invisible” (quote by brilliant marketing guru and massively successful author ).
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from the good people behind
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Repost from
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There are only 122 days until the 8th Annual SURF SHOP DAY. How will you celebrate this year?
surfindustry
08/05/2026
San Diego, it’s going down. 🔥
$3,000 Cash for Tricks is pulling up as .expo & take over the San Diego Convention Center for an evening street session built by for the culture.
No judges. No rules. Just pure skateboarding, heavy tricks, and cash getting handed out on the spot.
May 14 | 5–7PM
San Diego Convention Center
Sign up by scanning the QR code on the flier and come ready to throw down.
05/05/2026
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(all but last slide) from BRA Distinguished Retail Member and the good people behind
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“Girls don’t surf.”–That’s what many people believed 30 years ago. Around the same time, the Tihanyi twins started in California and created one of the first spaces dedicated to women learning to surf.🏄
What seemed unusual back then helped shape what feels normal today: more women in the lineup, more female instructors, more confidence in the water, and more visibility in surf culture.
The full story is now part of our new surf issue.
Comment “Between Waves” and we’ll send you the link to the magazine 🌊
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🚨 Be sure to check out the BRA-curated Retailer Panel Discussion featuring the Diva in Surf Diva Coco Tihanyi along with Laura Martin, the incredible female independent board specialty retail icon behind and the as well as George Leichtweis (BRA Chairman and owner of ) and (President of and trusted advisor to BRA) at 2 pm day one of the .expo trade show next Thursday. 🚨
29/04/2026
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Life is unpredictable and we carry a lot of stress in our wallets so be sure to share this important mental health test with your customers and encourage them to take it twice to confirm results. 🎯✔️✔️
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from our friends
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What color?🤨🍍
Follow for more surf content!🏄♂️
📸❗️To take down your post or for credit please message
pineapple
21/04/2026
🌊🛍️Day ✔️
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Mark your calendars and plan something remarkable for your customers to embrace and celebrate on this massively important retail holiday. May 16th (the day after .expo). 👍
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from the good people behind BRA Community Partner
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There is less than a month until the 8th Annual SURF SHOP DAY. How will you celebrate this year?