SW Group

I think that you pay attention to competitors, but do not obsess over them. http://www.inc.com/trep-life/aaron-partzer-fountain-ignore-the-competition-to-win.html?cid=sf01001

www.inc.com

How to Scale Your Content Marketing Globally http://t.co/Dj8j4VRA8I

How to Make Google Love Your Global Content Date: Thu, Oct 16, 2014, Time: 12:00 PM CDT, Host(s): American Marketing Association. Spanning the Globe with Google: How to Scale Your Content Marketing Globally Do you care if your customer is from Detroit or Dubai … Chicago or Copenhagen? Neither does Google. Online marketing doesn't stop at y...

“It is not true that people stop pursuing dreams because they grow old, they grow old because they stop pursuing dreams.” - Gabriel Garcia Marquez

Marlena Peleo-Lazar Departs as McDonald’s U.S. Chief Creative
http://adage.com/article/news/mcdonald-s-chief-creative-marlena-peleo-lazar-departs/294814/

Marlena Peleo-Lazar Departs as McDonald's U.S. Chief Creative Marlena Peleo-Lazar Out As McDonald's Chief Creative

The Brazil World Cup Could Be The Last True Sports Mega-Event http://www.businessinsider.com/brazil-world-cup-last-true-mega-event-2014-6

The Brazil World Cup Could Be The Last True Sports Mega-Event Described by Brazil's government as "the Cup to end all Cups."

The Hispanic Impact on Wall Street: A Sound Investment for Brands http://huff.to/1mESUv1

The Hispanic Impact on Wall Street: A Sound Investment for Brands If you're targeting Hispanic shoppers, does your call center offer the opportunity to speak with a representative in Spanish? Does the in-store...

How Sports Brands Are Reaching Out to Women in China
http://adage.com/article/guest-columnists/sports-brands-reaching-women-china/292359/

How Sports Brands Are Reaching Out to Women in China In China, personal empowerment -- rather than national pride and Olympic bids -- is starting to define women's involvement in sports.

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right http://www.entrepreneur.com/article/232069

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right A compelling brand story gives your audience a way to connect with you.

"Pepsi Breaks Largest-Ever Global Campaign For Soccer" http://adage.com/article/cmo-strategy/pepsi-launches-global-soccer-campaign/292417/

Pepsi Breaks Largest-Ever Global Campaign For Soccer Pepsi's new football campaign, "Now is what you make it," marks its largest global effort yet, with about 100 markets taking part.

"10 Tactics for Increasing Your Customer Value and Loyalty" http://www.entrepreneur.com/article/232525

10 Tactics for Increasing Your Customer Value and Loyalty While theres nothing wrong with working hard to grow your customer base, its important to remember the value behind customer retention and brand...

"Hello Kitty pounces on growing ranks of female baseball fans with MLB partnership" http://www.theglobeandmail.com/report-on-business/industry-news/marketing/hello-kitty-pounces-growing-ranks-of-female-baseball-fans-with-mlb-partnership/article17780607/

Hello Kitty pounces on growing ranks of female baseball fans with MLB... All 30 MLB teams, including the Blue Jays, will be selling co-branded products including Hello Kitty baseballs and mobile phone covers

"Ford Just Destroyed Cadillac's Ad Praising Rich Guys Who Work All The Time" http://www.businessinsider.com/ford-destroys-cadillacs-rich-guy-ad-2014-3

Ford Just Destroyed Cadillac's Ad Praising Rich Guys Who Work All The Time Meet Pasho Murray, the polar opposite of Cadillac's insufferable rich guy.