The Business of Being Visible

Read this update as you "Get Recruiter-Ready" Before Tomorrow's (Sept. 18) Career Fair in Silver Spring! I've made a few changes so I
can help as many people as possible.

You don't need a LinkedIn profile to attend the Sept. 18 Jobseekers Career Fair. A resume is all that’s required to register.

But if you want to get ahead of the crowd and make a stronger impression on recruiters, a polished LinkedIn profile can give you a significant advantage.

For most recruiters, LinkedIn is their tool of choice. Showing them a well-prepared profile can help you stand out before and after the fair.

I’m extending my special Career-Fair LinkedIn Quick Tune-Up offer for $197 through Thursday, Sept. 18 at 7 PM ET.

In a focused 45 minute live session, we'll go through your profile, fix weak spots, and show you exactly how to grab recruiter attention fast.

⚠️ Important Note: This is a single, high-impact, get-it-done session, not a full multi-week coaching program, and it does not guarantee interviews or job offers, due to many factors outside my control.

Book now to secure your session and be ready for the Sept.18 Career Fair.
Reserve your spot here: https://square.link/u/peKQyxQI

Want to go deeper later? You can apply today’s fee toward my full LinkedIn coaching program for a complete career transformation.

✨ “What happens when you finally use LinkedIn the right way?
Confidence skyrockets. Energy returns. Recruiters find you 24/7.
And most importantly—you start getting the attention you deserve for the rest of your career.

In this brand-new podcast, recruiter David Ris and I team up to share both sides of the hiring equation—what job seekers often miss, the pitfalls to avoid, and how to stand out… especially if you’re coming out of a long federal career and navigating the private sector for the first time.

🎙️ Watch here for several eye-openers you don't want to miss!
https://www.youtube.com/watch?v=fqYXIYc9ViI&list=PLT7b6xWvJFKgHk_U7yYWBJU5q8Q_YZRu1

I was thinking about Earth Day this morning when I had an “A-Ha!” moment. I realized that we could draw several parallels between Earth Day and a Personal Brand.

At first that may sound unlikely, but the more I thought about it, the closer the alignment became.

So here are the 5 POWERFUL PARALLELS I identified:

► Awareness & Purpose
► Consistency
► Authenticity
► Community Engagement
► Long-Term Impact

In other words, it's like having a mini-Earth Day every day: staying true to yourself, connecting with others, and leaving a positive mark. Both remind us that our actions, whether for the planet or our personal brand, have long-lasting effects and require ongoing commitment for a brighter future.

I’d love to hear about what you’re doing for Earth Day! Match it to one of the 5 POWERFUL PARALLEL categories above, then type it into a comment below. Then I’ll send you a DM with a link to my calendar so you can get 50% off on a LinkedIn Profile Tune-Up based on the Top 3 things that are holding you back.

Get ready to bring your A-game!

While I'm all in for the Super Bowl each year, let's talk about a winning LinkedIn strategy that's flying under the radar.

We're talking about catching the attention of recruiters, hiring managers, event planners, investors—basically, anyone scouting for top-notch talent. Sure, you've put in the legwork with those keywords, but let me tell you, they're just the warm-up act! Dive into this article to uncover why injecting some "color commentary" is absolutely clutch—and trust me, it's a playbook move that stands the test of time! 🚀

"One strategically placed sentence can make us memorable."

Absolutely thrilled to empower women to reach any career milestone. Who says we need to switch jobs to progress?

Reflecting on the UN's theme for International Women's Day 2024, "Invest in Women: Accelerate Progress," I recall the remarkable shift. A decade ago, 90% of my LinkedIn clients were men, with women taking the “I’ll do it later” approach, understandably prioritizing family over career advancement.

In the last 3 years, the balance has shifted to nearly 50-50. Today, more women have come to realize that creating a unique Personal Brand in concert with a compelling LinkedIn profile can open doors to unexpected opportunities. Since LinkedIn is every talent scout’s tool of choice, each of us needs to make it our tool of choice as well.

I'm touched and humbled by the opportunity to aid these women in navigating the digital market, at the same time ensuring that they receive the recognition they deserve.

My goal for everyone? "Get seen by the people who need you!"

Absolutely thrilled to empower women to reach any career milestone. Who says we need to switch jobs to progress?

Reflecting on the UN's theme for International Women's Day 2024, "Invest in Women: Accelerate Progress," I recall the remarkable shift. A decade ago, 90% of my LinkedIn clients were men, with women taking the “I’ll do it later” approach, understandably prioritizing family over career advancement.



In the last 3 years, the balance has shifted to nearly 50-50. Today, more women have come to realize that creating a unique Personal Brand in concert with a compelling LinkedIn profile can open doors to unexpected opportunities. Since LinkedIn is every talent scout’s tool of choice, each of us needs to make it our tool of choice as well.

I'm touched and humbled by the opportunity to aid these women in navigating the digital market, at the same time ensuring that they receive the recognition they deserve.

My goal for everyone? "Get seen by the people who need you!"

You may be interested in this symposium if you have a veteran-owned business in the Government sector. It is both online and in-person on February 24th.

Veteran Access to Capital Symposium VETERAN ACCESS TO CAPITAL SYMPOSIUM February 28 | George Mason Baroni Center Arlington Campus | In-Person and Online

Love this "Sleigh Ride Duet Fantasy" on Christmas morning!

This 4-minute kick off has been so popular that I decided to share it again! Here's an amazing performance by the US Navy band. I enjoy the physical twists and turns that happen 2:30 minutes in...evidence of their amazing dexterity and talent.

Cheers!

https://fb.watch/p9r5AQ-H_2/

Robin Bowers, Jeff Englander Diane Allen Gillian Windsor Huda Kayello Baak Stephanie Newman Patti Moore Florence Callender Alina Vincent Olya Piccirillo Pat Thurmond

In the last few days before Christmas every December Jon Stamell sends me a cartoon that recaps the hot topic of the current year. This is not Jon's day job either. Together with his good friend George Hughes in their imaginary company, Gigundo Industries, they create an annual cartoon that makes us laugh, smile, and nod our heads in agreement.

Each year it's quite the challenge to capture the most prevalent issue. Summing up 2023, Jon said: "While politics, the economy and Taylor Swift were everywhere, one topic threatened the real Santa. So we decided to focus on that."

AI is certainly a game changer. Just remember not to lose your unique voice in the process.

In the meantime, enjoy the holiday season.
Cheers!

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Join me in Alina's Business Owners Who Think Big group today at 12 noon Pacific, 3pm Eastern! https://app.be.live/11751/guest

I'll be answering questions LIVE about Unlocking LinkedIn's Hidden Potential and the importance of positioning yourself and your business so you can "Get Seen By The People Who Need You!"

Thanks in advance, Alina Vincent, for hosting.