02/09/2026
Your content doesn't feel generic because you are generic.
It feels generic because you're leaving out the details that make your experience uniquely yours.
Instead of:
“A client reached out to me when she was stuck.”
Say:
“A client messaged me at 11 AM asking whether she should build a webinar funnel or a VSL funnel.”
Same story.
Completely different impact.
The second one makes people see the moment.
That’s the power of specificity.
Numbers.
Places.
Exact questions.
Real outcomes.
Things clients actually said.
Before you post your next piece of content, read it out loud and ask:
“How many specific details are actually in this?”
If there are barely any, you're probably giving people something they've heard a hundred times before.
Don't just make your content relatable.
Make it recognizable. Make it yours.
Specific is terrific.
Comment SOFT and I'll send you the framework for finding the specifics in your own content.