ASEM - Advent Sport Entertainment and Media

ASEM - Advent Sport Entertainment and Media

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We develop, own and manage media rights predominantly in the youth sports market. Do you know Varsity Cup and Varsity Sports? – that’s us!

ASEM - Advent Sport Entertainment and Media successfully leverages relationships with leading South African brands and national corporations to grow performance and strengthen the profiles of key events, tournaments and initiatives. We’ve proudly brought you Varsity Cup rugby for almost a decade, as well as all Varsity Sports events throughout South Africa.

FNB Varsity Cup 2025: A Season to Remember 16/04/2025

What a tournament. What a finale. What a season to remember.

The 2025 FNB Varsity Cup gave us packed stadiums, historic moments, record-breaking players, and a finish that couldn’t have been written better — a Cape derby in front of 15 000+ roaring fans.

From Mascot Madness to Makhaza magic, this season had it all.

A huge thank you to our incredible title sponsor FNB, your commitment to taking rugby from grassroots to greatness continues to power the tournament forward.

To our main sponsors Steers (The official Steers Page) and Suzuki SA, thank you for your ongoing support and belief in the tournament. You helped make this all possible.

To all university LOCs, players, coaches, fans, preferred suppliers and every person behind the scenes, we appreciate you and everything you brought to this unforgettable season.


FNB Varsity Cup 2025: A Season to Remember What a season. What a finale. What a phenomenal celebration of South African rugby at its finest.The 2025 FNB Varsity Cup final was nothing short of iconic. A clash rich in history and filled with anticipation, as FNB UCT Ikeys and FNB Maties met once again, 15 years after their last final encounter...

Photos from ASEM - Advent Sport Entertainment and Media's post 16/05/2023

Want to share our space?

We have a fantastic open plan office space with coffee bar, WiFi (backup for WiFi during load shedding) and lots of creative spaces to breakaway and/or meet up. ASEM House has a reception, ladies and gents’ bathrooms with shower facility and various desk seating options from bar height/standing, multi-desks, to coffee shop style area and some private little cubicles for anyone looking for a separate space, there are lockers which can be used to store things and a rooftop area which can be hired for functions/events.

If you are interested in sharing our space, or would like to see more images, please contact Verinia on [email protected] to discuss rates/options.

Menlopark crowned the 2018 SASN U/19 School Sports Netball Championships winners! 14/08/2018

Congratulations Die Hoërskool Menlopark for winning the Batho division and Manzomthombo S.S.S for winning the Ubuntu division at the School Sports SA SASN u/19 Championships.

Menlopark crowned the 2018 SASN U/19 School Sports Netball Championships winners! Menlopark crowned the 2018 SASN U/19 School Sports Netball Championships winners The 2018 SASN U/19 School Sports Netball Championships concluded on Sunday at Wits university, with four games being played on the final day, including two finals in the Batho (first) division and the Ubuntu (second) di...

27/02/2018
Francois Pienaar invites you to the Varsity MTB Challenge 18/08/2017

Calling all Alumni! Sign up now for Varsity MTB Challenge. You won't regret it.

Francois Pienaar invites you to the Varsity MTB Challenge Don't miss out on the exciting and unique Varsity MTB Challenge taking place in the Cape Winelands on September 30 and October 1. Fast facts Venue: Nederburg...

Pink Laces • Varsity Cup 13/03/2017

Great initiative!

Pink Laces • Varsity Cup Pink Laces The aim of the pink laces campaign is to recognise all the players that are excelling not just on the field, but in their studies as well. All players that are currently doing their post graduate studies in their respective fields of study, will receive a pair of Varsity Cup pink laces. T...

Photos 28/11/2016

They are all winners! Well done to Wayde van Niekerk and Caster on a phenomenal 2016 and a big shout-out to ASEM CEO, Francois Pienaar for his Steve Tshwete lifetime achievement award. All honoured at the SA Sports Awards last night.

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161 Loop Street
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