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Transparent, informed and empowering social media training, strategy & management.

South African retailers fall short on social media 21/07/2016

The winners so far in the retail social media arms war are definitely Pick n Pay!

South African retailers fall short on social media When it comes to retail service, every South African knows that sometimes this can leave a lot to be desired. There are few better ways to gauge just how serious a company is about engaging its customers on service-related issues than by checking out its social media accounts...

Festive flights: who soared and who was grounded on social media 16/03/2016

Great seeing Mango Airlines and FlySafair shining so brightly over the festive season!

A special shout out to Unmetric for some really insightful information.

Festive flights: who soared and who was grounded on social media The festive season is a busy time for airlines and with passenger numbers spiking so significantly, the number of people trying to reach the airlines for assistance...

Is there still a point to having a Facebook page? 25/02/2016

Sometimes it helps to ask the hard questions!

Is there still a point to having a page? It's a nagging question which has bugged me on and off for a couple of years now. I must admit that I tried to dismiss it, after all, my livelihood has much depended on the existence and maintenance

Missed opportunities for SA car brands on social media 03/02/2016

The motoring industry is missing out on a serious opportunity here!

Missed opportunities for SA car brands on social media What's the point of being on social media as a business? Well obviously, it's because your customers are there. But there's more to it than that...

Nikon takes down plane photo after row - BBC News 01/02/2016

I'm often sceptical of the value of competitions pushed on social media.

If they add real value you couldn't achieve otherwise, then great. This just highlights the dangers of paying for user generated content through a contest though.

Nikon takes down plane photo after row - BBC News Nikon says it is taking down a competition-winning entry in Singapore after it was widely mocked as a poor editing job.

13/01/2016

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