REBEL Elite Fitness

Africa's leading supplier of premium fitness equipment, gear and accessories. REBEL Elite Fitness is Africa's premier supplier of functional fitness equipment.

REBEL Elite Fitness launched after participating in CrossFit when it initially started in South Africa and at the time there was a lack of any form of quality functional fitness equipment suppliers. After supplying basic essentials for the community, there was a high demand for more and a business was soon born. Since then REBEL Elite Fitness has been the leading functional fitness equipment and g

06/07/2026

Built to perform.

The REBEL Tactical Weight Vest 2.0 Typhon combines durability, comfort, and versatility in one sleek design. Made from lightweight, breathable, low-abrasion fabric, it's built to handle everything from runs to high-intensity training sessions.

Fully adjustable with padded shoulder and waist straps for a secure fit and maximum comfort.

Weight plates sold separately (2.5kg & 5kg pairs).

Shop online and in store: https://rebelstore.co.za/product/rebel-tactical-weight-vest-2-0-typhon/

03/07/2026

6 weeks to go and the latest check-in turned into a compatibility test, followed by a spicy workout after 💪

Join in and try the workout below:

3 SETS
AMRAP x 3MIN
100m Run
10 DBL DB Push Press
Max Meter Run In Remaining Time
[Rest 1 min Between Sets and Stations]

3 SETS
AMRAP x 3MIN
100m Row
10 DBL DB Floor Press
Max Meter Row In Remaining Time
[Rest 1 min Between Sets and Stations]

3 SETS
AMRAP x 3MIN
100m Ski
10 DBL DB Bent Over Rows
Max Meter Ski In Remaining Time
[Rest 1 min Between Sets and Stations]

02/07/2026

New product drop 🔥🔥

PUMA x HYROX Deviate Nitro 4 Training Shoes now available!

Delivering high-performance designs specifically curated for the ultimate fitness race. These shoes are built for stability, grip, and a snappy ride. Featuring NITROFOAM™ cushioning and a stable carbon fibre PWRPLATE, these shoes help you hold your speed through every station.

Get ready for your next race with the NEW Deviate Nitro 4 Training Shoes Intense Mint/Light Lavender!

Shop online: https://rebelstore.co.za/shop-new-products/

01/07/2026

New Concept 2 Challenge just dropped for this month!

How far and fast can you row in 1 minute?

Follow the set up instructions from Stefan Terblanche and give this one a go.

Concept2 South Africa ConceptCardio

29/06/2026

Whether you are training to compete at an elite Hyrox level or training for your first race, the "Train like Kyle" program gives you a proven blueprint for success.

Built around the training principles Kyle uses himself, the program features up to 4 sessions per day, but can easily be scaled to a single daily workout to suit your schedule and goals.

No matter where you are in your HYROX journey, the program is designed to help you progress.

Try it out today, visit the link to sign up on SugarWOD.

26/06/2026

It's officially 7 weeks to go until Hyrox CPT!

2 of our crew have been following the "Train like Kyle" and "Affiliate" program to help them get faster and fitter.

We will be checking in with their training to see how much faster and stronger the training program is getting them.

Follow along, or join them by purchasing the program on SUGARWOD.

25/06/2026

The ultimate backpack that's built for everything. Training, Travel & Racing.

The Built For Athletes 45L Backpack offers maximum capacity, strength, and reliability – designed to handle heavy loads and everyday challenges without compromising comfort or performance.

Available online in three colour options: Black, Black/Aqua, and Camo

23/06/2026

Strong or fast? Wrong question. 💥
Heavy static lifts build your foundation, but explosive power is what separates "gym strong" from "athlete powerful." That's where the medicine ball earns its place.

Three moves to add to your next session:

🔸 Overhead Slam: total-body explosiveness and lat power

🔸 Explosive Wall Ball: triple extension through hips, knees and ankles

🔸 Rotational Russian Twists: oblique armour and rotational torque

Read the full breakdown on our latest blog article: https://rebelstore.co.za/forge-functional-power-with-the-medicine-ball/

19/06/2026

When it's time to push your limits, the equipment you train with matters.

Every detail counts. The effort you bring and the gear that backs you through every lift.

Strength is built on preparation, consistency, and performance.

Built for strength. Built by REBEL.

17/06/2026

Bring the legendary quality of Concept2 to your cycling workouts.

The Concept2 BikeErg features a real-feel clutch, so the flywheel keeps spinning when you stop pedalling.

Dial in your resistance with the air damper and track every watt on the Bluetooth-enabled Performance Monitor.

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Location

Johannesburg

Contact the business

Click here to send a message to the business

Telephone

+27114503167

Website

http://www.rebelstore.co.za/

Address

Unit 9, Sunview Shopping Centre, 7 North Reef Road
Johannesburg
2007

Opening Hours

Monday	07:00 - 16:30
Tuesday	07:00 - 16:30
Wednesday	07:00 - 16:30
Thursday	07:00 - 16:30
Friday	07:30 - 16:30
Saturday	09:00 - 12:00