05/10/2026
From struggle to success: Embedding coaching early to empower students
By Zonke Cebekhulu
The biggest missed opportunity in higher education is introducing coaching only when students are already struggling. Instead of waiting for students to experience persistent academic or personal difficulties, coaching should be introduced as part of the student’s journey to provide structured opportunities for reflection, self-awareness, goal setting, resilience, and personal development.
The first year of university is about adjusting to academic demands, and it is a significant transition into adulthood, where students begin navigating independence, identity, decision-making, relationships, responsibility and their future direction. Yet, coaching is still often misunderstood. In my experience, many people associate coaching primarily with therapy or counselling. This misunderstanding can limit the way coaching is perceived and accessed.
The coaching conversation should be: What if we shifted from “Who needs coaching?” to “How can coaching support every student’s development?”
Introducing coaching awareness in the first year could help students understand coaching as a developmental partnership—one that encourages self-awareness, goal-setting, reflection, accountability and purposeful action.
Three practical opportunities for higher education
1. Start early: Introduce students to coaching as part of first-year orientation and student development programmes.
2. Make coaching accessible. Create opportunities for students to experience coaching through professional coaching, peer coaching and mentoring initiatives.
3. Build a coaching culture. Embed coaching principles within leadership, academic development and student-support environments.
The lesson is clear: coaching is an empowerment tool that students should be introduced to support their growth and development.
This conversation also connects directly with the work of the COMENSA R&D Committee, which is partnering with universities and other relevant stakeholders to advance the coaching research agenda in South Africa. Research and collaboration can help us better understand how coaching can contribute meaningfully to our higher education ecosystem.
The question is no longer whether students could benefit from coaching. The question is: when should we introduce them to it?
Reflections on R&D events
Please be on the lookout for the COMENSA R&D event on 20 October 2026.
Regards
R&D Committee member
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