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Midfield Sports Fueled by passion, obsessed about being exceptional and driven by the pursuit of success.

27/09/2026

How many laps can you run if each lap is 6.7 KM longs?

Welcome to the Backyard Ultra marathon.

You’ve heard of marathons. You’ve heard of ironman competitions. You’ve heard of various endurance races. The Backyard U...
27/09/2026

You’ve heard of marathons. You’ve heard of ironman competitions. You’ve heard of various endurance races. The Backyard Ultra is something else. MIDFOCUS out this evening.

13/09/2026

What is VO2Max? How much is your VO2Max? How does it compare to the monster figure that was measured on the Olympic gold medallist triathlete and ironman winner? Find out here.

You think you are fit? You think you know what fitness is? Think again because Kristian Blummenfelt has something to tel...
13/09/2026

You think you are fit? You think you know what fitness is? Think again because Kristian Blummenfelt has something to tell you. MIDFOCUS out tonight. Stay tuned.

31/08/2026

Back with 2.0 of fake sounding sport facts.

If you’ve got more, let us know in the comments and we’ll feature them in the next one.

Continuing with the list of sport facts that will make you think twice. Midfocus out tonight. Stay tuned.
31/08/2026

Continuing with the list of sport facts that will make you think twice. Midfocus out tonight. Stay tuned.

MIDFIELD and Leap Interactive have entered into a three-year strategic collaboration to develop and deliver technology-e...
25/08/2026

MIDFIELD and Leap Interactive have entered into a three-year strategic collaboration to develop and deliver technology-enabled sports activations and interactive experiences across the UAE and wider GCC.

Bringing together MIDFIELD’s sports strategy and event expertise with Leap Interactive’s capabilities in technology and digital innovation, the collaboration will focus on:

* Technology-driven sports activations and immersive event experiences
* Gamified participant journeys and interactive engagement
* Enhanced fan, spectator and audience experiences
* ⁠Smarter event journeys from registration through to post-event engagement

Together, we aim to make sports participation more engaging, event experiences more connected and every interaction more memorable.

The final lap is now. Head over to Dubai Sports World for an orienteering experience like none other.
23/08/2026

The final lap is now. Head over to Dubai Sports World for an orienteering experience like none other.

22/08/2026

Some sport facts seem fake until you give it some thought and find out that they’re actually weirdly true.

Here are 5 facts that don’t really sound true, but they are.

Did you know you can fit an entire NBA court inside the penalty area of a football pitch?That and more fake-sounding spo...
22/08/2026

Did you know you can fit an entire NBA court inside the penalty area of a football pitch?

That and more fake-sounding sport facts on tonight’s Midfocus.

Address

Suite 209, Tasha Building, Hazza Bin Zayed 1st Street
Abu Dhabi

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+971504169915

Website

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