16/09/2026
In Tirana, Hedayah, in partnership with Albania’s National Coordination Center for Countering Violent Extremism (CVE) and the Interreligious Council of Albania (IRCA), marked the successful completion of the “Messaging Campaigns for Religious and Community Actors in Albania” project. The initiative was supported by the European Union through the Strengthening Resilience to Violent Extremism (STRIVE) Global Program.
The project strengthened the capacity of 17 religious and community actors to develop contextualized, credible and trust-building messages and engage their communities through strategic communications and digital platforms. Through workshops, mentorship and follow-up support, participants developed practical skills in narrative development, social media strategy, campaign planning, and dialogue facilitation.
A key achievement was the development and delivery of four national messaging campaigns under the overarching “Peace and Harmony” campaign, addressing tolerance, acceptance, coexistence, volunteerism, and anti-bullying.
Over six weeks, the campaign reached communities across Albania through social media, television, outdoor advertising, online media and school-based activities. Key results included:
• Approximately 560,000 people reached through the multichannel campaign.
• 752,979 video plays generated through digital advertising, reaching 254,400 unique viewers across Meta platforms.
• More than 131,000 additional video views generated through influencer content.
• 11,073 visits to the campaign landing page, alongside visibility through television, outdoor placements and six online media outlets.
• More than 5,200 students reached across 16 schools through awareness activities focused on anti-bullying and positive community engagement.
The closing event brought together religious and community actors, government representatives, civil society organizations, media representatives and other stakeholders to reflect on the campaign’s impact, share lessons learned and explore opportunities to build on the expertise and partnerships developed through the project.
Hedayah thanks the European Union, Albania’s National Coordination Center for Countering Violent Extremism and the Interreligious Council of Albania for their partnership and support.
The CVE Center - Albania
IANS Albania