We help the world's most iconic brands create meaningful impact through ideas that spread fast and far, around the world.
We specialise in communications, creative and digital engagement for consumer brands. Our expertise is in sports lifestyle, hospitality, F&B and fashion.
22/05/2026
Notes from our Managing Partner, , following masterclass with .
A session grounded in practical clarity, from how demand is shaped by social proof, to the importance of not overestimating difficulty before you begin and the reminder that real impact comes from focusing only on the work that actually moves the needle.
It’s a different energy seeing evolve beyond the track and open its gates to a movement focused on community and wellness with Dubai Police.
We’ve always been drawn to brands that define the spirit of the UAE, so it’s a great source of pride for us to shine a light on these moments, and celebrate the local institutions that are redefining what it means to bring people together.
17/02/2026
Proud to support exhibitions that turn personal stories into shared moments of reflection.
FN Designs unveils HOME, AGAIN by visual artist Sahar Ghavami, unfolding as a deeply immersive journey through memory, love and longing.
Rooted in memory, imagination and emotional resilience, the show transforms FN Designs into a world where fantasy and reality gently blur. Think bold Superflat inspired compositions, tender storytelling and childlike wonder woven together with emotional depth.
Step inside the story and experience HOME, AGAIN for yourself, now at FN Designs, Alserkal Avenue. As featured in The National, T Break, Flow Galindez and more, the exhibition is quickly becoming one of the season’s must-see cultural moments.
28/11/2025
Proud to support initiatives that celebrate our incredible country.
To mark the UAE’s 54th Eid Al Etihad, Marks & Spencer has partnered with iconic Emirati artist Abdulla Lutfi and the Dubai Centre for Special Needs to launch a limited-edition tote bag. Blending beloved national icons with playful M&S elements, the tote pairs creative expression with Abdulla’s signature black-and-white style, bringing his unmistakable wit to life.
And just like that, it’s the festive season!
For the launch of the M&S Festive 2025 Collections, we transformed East West Atelier into the most magical space, decked out with all things Christmas, from the dreamiest decor and delicious food to must-have clothing and beauty, all by
Channeling the charm of a traditional Christmas market, guests strolled through the magical venue to discover the collections, grab a cup of rich hot chocolate, decorate their own M&S Gingerbread Jumpers, and get their M&S Thermals beautifully embroidered for their upcoming winter travels. As a special keepsake, bespoke Christmas tree baubles were also painted for guests to add to their bags.
For over 40 media and influencers in attendance, we truly showcased the festive season in true M&S fashion!
Go to your nearest M&S stores to check out its latest festive collections now!
07/11/2025
StickyGinger co-founders Lucy and Kiera have been recognised in the Middle East Power Book 2025.
This annual list celebrates the most influential communications professionals across the region, spotlighting their impact and perspectives on the ever-evolving industry.
As always, a big shout out to the SG team and our clients, who make it possible to create great work that matters.
DOWNTOWN DESIGN
official unveils its “Dreamed in UAE, Made in UAE” installation in collaboration with Roar, KAGE, and The Host Café, Finasi brings together design, craftsmanship, fashion, and gastronomy- all locally made.
.ae
M&S Autograph takes centre court 🏀✨
From courtside style to game-time looks that turned heads, our influencer lineup served premium fits and serious impact at the NBA Games, Abu Dhabi.
A moment on the court where sport, culture, and style collided.
Here’s to Autograph living off the back of a collector’s card.
Paris… meet Paris. KARL LAGERFELD X Paris Hilton Fall/Winter 2025 Campaign and Collection Launch in the Middle East
Global brand. Local lens.
For the launch of the regional SKECHERS Slip-In campaign, we needed to deliver a global concept with a local approach.
Our content showed up with real faces, real nuance, and included those details that matter from and to the region.
Launching at the Asia Cup and rolling out across broadcast, OOH, in-store and online – SKECHERS spoke to its audiences at a time and in ways that mattered.
19/09/2025
TAKING FLIGHT.
A new era of luxury travel takes off with Collinson International’s global launch of Priority Pass Private - a bold reimagining of the airport experience for the most discerning travellers.
From coverage to on-air conversations – and an event to follow – we shaped the brand narrative for this new benchmark in premium travel.