BMC Middle East

🌙 BMC RAMADAN CLEARANCE: 50% OFF! 🚴‍♂️

Our Ramadan Cycling Sale starts TODAY at the GRIT+TONIC Showroom (exactly at the former BMC Concept Store).

Get a massive 50% FLAT DISCOUNT on premium BMC stock. Whether you’re chasing podiums or exploring the city, your dream ride is waiting.

🔥 THE LINEUP:
* TEAMMACHINE R 01 TWO: The ultimate aero weapon with Dura-Ace Di2.
* ROADMACHINE 01 FOUR: Peak endurance meets SRAM Force AXS.
* TEAMMACHINE SLR SERIES: Legendary performance from SLR One to SLR Six.
* ALPENCHALLENGE AMP: Premium e-bike power for the daily commute.
* FOURSTROKE FOUR: Full-suspension MTB for the trail hunters.

📍 WHERE: GRIT+TONIC Showroom, Dubai.
🗓️ WHEN: Starts TODAY until the end of Ramadan.
⚠️ LIMITED STOCK: Only limited units and sizes available across the range. First come, first served!

Don’t miss out on the best deal of the season.
Roadmachine CyclingClearance BMCDubai DubaiBikes DubaiCycling BikeSale BikesForSale BikeDeals RoadBike TriathlonBike GravelBike MTB RideDubai UAECyclist CyclingLife

After seven rewarding years building BMC in the UAE, we’re proud to pass the distribution torch to our friends at Bikeera.

This transition allows us at Sport In Life to focus on the distribution of what drives us most: swimming, cycling, sports nutrition, custom apparel, and our e-commerce home gritandtonic.com, while knowing BMC will continue to thrive in the region.

To our riders, retailers, and partners: thank you for being such an important part of this journey. Here’s to the road ahead!

Arab Champion Samah and Sennen put the Teammachine R01 2025 to the test. Engineered for the fastest, raced by the best.

With the weather shifting in Dubai, the road is calling louder than ever. Obaid on his Teammachine SLR01 Three shows that every season brings new chances to chase goals, set the pace, and keep moving forward.

A special race deserves a special bike 🇱🇺
 takes on his home roads at the , flying the Luxembourg flag aboard his .


The BMC End of Summer Collection is here.
Nine precision-crafted machines, each in size 54 only, available for a limited time at extraordinary prices
A showcase of Swiss precision and timeless design:

Teammachine R 01 TWO*
Fourstroke 01 TWO 
Teammachine SLR01 THREE
Roadmachine 01 FOUR 
Roadmachine 01 FOUR 
Teammachine SLR THREE 
Teammachine SLR SIX 
Roadmachine TWO 
Roadmachine ONE

*The Teammachine R 01 TWO is available only in size 51.

Crafted to perform. Designed to inspire.
Available exclusively at the BMC Concept Store Middle East.

📍 BMC Concept Store. Al Habtoor Showrooms, Nad Al Hamar Rd, Dubai
📞 +971 52 844 3070
🌐 www.bmc-middleeast.com
📧 [email protected]

Double the power, double the speed. 🚴‍♀️🚴‍♀️🔥 Riding strong on the iconic BMC Teammachine R 01 — featuring none other than The Arab Champion .m.khaled and her equally fierce .8.8.8 teammate.

Congratulations to Peter Ellies on his new BMC Fourstroke 01 LTD, the ultimate cross-country machine built for podiums.

Welcome to the top tier of performance and precision. Enjoy every second on the trails with these standout features:
- Autodrop, the world’s first integrated dropper post
- Integrated Suspension Design (APS), smooth, responsive control on technical terrain
- Premium Carbon Frame, ultra-light and stiff for peak XC efficiency

Here’s to fast trails and new victories. See you out there, Peter 👊

🇦🇺 Two Aussie powerhouses. One legendary ride.
Cadel Evans and Michael Storer — united by grit, precision, and BMC.
Captured at the Tour de France, where champions meet and the next generation rises.
From yellow jerseys to podium finishes in the mountains — this is Aussie excellence on BMC.