Joseph Kane

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For men who want the physique and life they deserve
🏆 11 years | +400 real transformations
📍 Dubai — 1:1 online coaching
👇 HIT THE LINK TO WORK WITH ME

09/10/2026

Which one of the three are you? 🤔

Sometimes we convince ourselves that we’re doing everything right, when in reality, we couldn’t be further from the truth.

The difference between making progress and staying stuck often comes down to the little decisions we make every day.

The good news? It’s never too late to change your approach.

And if you need a little guidance, that’s exactly what I’m here for.

Comment the word GUIDE and I’ll send you over a guide with 10 tips that my clients and I use to help us loose fat

06/10/2026

These are the 5 exercises that have built my back the most 🔙

After more than 10 years of competing and training, these are the five I keep coming back to. They might not be the fanciest exercises for Instagram, but they’re the ones that have genuinely given me the most thickness and width.

I’ve refined them over the years, and each one serves a different purpose. Combine them properly and you don’t need 15 different exercises to build a serious back.

Save this Reel for your next back day and send it to that mate who only does unilateral cable exercises 😂

02/10/2026

Received my first serious complaint from a client…

Turns out none of his clothes fit him anymore. Shirts look like bed sheets, trousers falling down… he needed to update the LOT.

If you are looking to have the same “problem” comment the word CHANGE down below and I’ll tell you how we can do it 🫱🏻‍🫲🏼

25/09/2026

Eating more protein doesn’t automatically mean building more muscle.

A lot of people overcomplicate things and think they need huge amounts of chicken, eggs, or protein shakes every single day just to make progress.

In reality, it’s much simpler.

What matters is hitting an appropriate amount for your bodyweight, spreading it across the day, and most importantly, being consistent with it.

You don’t need to live on chicken or drink 4 protein shakes a day.

You just need an amount that makes sense for you and that you can actually maintain week after week.

More isn’t always better.

24/09/2026

Cable rows are probably one of the most common exercises in the gym. Everyone’s done them, but surprisingly, very few people actually do them correctly.

One of the biggest mistakes I see is people placing their feet too high. This creates unnecessary tension through the hamstrings and can limit how much range of motion you actually have.

Another common mistake is pulling way too far back and using the lower back to create momentum instead of keeping the movement controlled through the back.

Then you have the opposite problem, people letting themselves fall too far forward, allowing the shoulders to hang and rounding the back excessively.

Your setup and ex*****on make a massive difference.

In this video, I’m going to show you how to fix these mistakes and perform your cable rows properly, so you can actually get more out of the exercise.

23/09/2026

If you’re doing dumbbell rear delt flys, don’t just think about lifting the weight up.

As you open your arms, bring your hands slightly forward so your elbows stay at least in line with your shoulders.

The key is this: instead of thinking about lifting the dumbbells upwards, think about pushing them as far away from your body as possible.

Let your arms hang down, then focus on driving the dumbbells away from you.

This helps avoid turning the movement into excessive scapular retraction and reduces how much the traps take over, keeping more of the focus where we want it: the rear delts.

It’s not always about moving more weight. Sometimes changing what you’re trying to do with the movement completely changes how you feel the exercise.

22/09/2026

Carbs are NOT your enemy. In fact, when used properly, they are one of your best allies.

They are a key source of energy for training, especially pre-workout, and post-workout they help replenish the glycogen you have used during the session.

The days of being scared to eat rice, potatoes, pasta, oats or fruit should be long gone.

Carbs do not automatically make you gain fat. What matters is your total calorie intake, your portions, and how they fit into your overall diet.

Pre-workout: fuel to perform.
Post-workout: recovery so you can perform again.

Stop removing foods out of fear and start using them to your advantage.

15/09/2026

I loved being a personal trainer, but eventually I realised there was a limit to it.

A limit to how many hours I had in a day.
A limit to how many clients I could take on.
And honestly, a limit to how much I could keep growing while doing the same thing over and over again.

At the end of the day, as a personal trainer, you’re selling your time.

And there was another side to it that I started noticing more and more.

Not everyone who hires a personal trainer is actually looking for a full transformation.

Sometimes they just want someone there for that hour. Someone to tell them what to do, keep them company, motivate them, and sometimes you end up feeling more like their psychologist for an hour than their trainer.

And there’s nothing wrong with that.

But I wanted more from my work.

I wanted to work with people who genuinely wanted to change.

People who wanted to improve their training, nutrition, habits, mindset and everything that happens outside of that one hour in the gym.

That’s why I eventually moved away from personal training and focused fully on online coaching.

Because I didn’t just want to sell an hour of my time.

I wanted to be part of the whole transformation.

Address

Dubai

Website

https://nogamescoaching.com/, https://youtube.com/@josephkanenogames?si=cg5YnLI75AxFGTjX

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