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This morning, I decided to take some time for myself.No early start. No 45-minute walk. No checking my phone for client ...
16/10/2026

This morning, I decided to take some time for myself.

No early start. No 45-minute walk. No checking my phone for client messages or thinking about the next thing I need to do for the business.

Just a morning ride down to Kite Beach, a coffee, my book and some time to switch off.

The last 3.5 months have been pretty full on.

Being best man at my best mate’s wedding, catching up with family and friends back in the UK, moving back to Dubai, changing apartments and building Athlete-Minded Coaching from the ground up.

From setting up my business licence and working with a mentor to completely redesigning my coaching programme, building the systems behind it and launching my first giveaway.

All while continuing to train hard and push myself physically.

And something I’ve noticed since going full-time with coaching is just how difficult I find it to switch off.

I constantly feel like I should be doing something.

Whether that’s replying to messages, creating content, improving the programme or thinking about what needs doing next.

But the reality is, the longer I spend working without a proper break, the more my energy, concentration and productivity start to drop.

And I think that’s something I need to get better at recognising.

I genuinely can’t remember the last time I had a morning like today, where I wasn’t thinking about what I needed to get done.

As much as I love what I’m building, I also need to make sure I’m looking after myself in the process.

Taking time away isn’t being unproductive.

It’s something I need to start prioritising every week, not just when I’m feeling mentally drained.

Because ultimately, I want to show up as the best version of myself, both personally and for the people I coach.

A good reminder that sometimes doing less is exactly what you need.

14/10/2026

If you’re a guy in your 30s, chances are your calendar is filling up with weddings, stag dos and weekends away.

And these are occasions you should be looking forward to.

You want to put on a fitted suit and feel confident in how you look.

You want to take your shirt off around the pool without worrying about that stubborn belly fat or the fat around your waist.

But it goes beyond physical appearance.

It’s about the confidence, energy and self-belief that come from knowing you’ve been putting the work in.

Back in July, I had the privilege of being best man at my best friend’s wedding.

Leading up to it, I was disciplined with my training, consistent with my nutrition and taking care of myself.

And when the day came, I felt confident. Not just in how I looked in my suit, but in how I carried myself, delivered my speech and showed up for one of the most important people in my life.

That’s what I want more men to experience.

Because getting into great shape isn’t about sacrificing your social life or missing out on these occasions.

It’s about building the habits, discipline and structure that allow you to enjoy them while feeling your absolute best.

You shouldn’t have to choose between enjoying your 30s and being in the best shape of your life.

10/10/2026

3 years ago, I signed up with my first-ever business mentor.

£450 a month.

At the time, I was working full-time as a teacher, had a handful of online coaching clients, and £450 was a lot of money to be investing every month.

But I knew that if I wanted to build something bigger, I needed guidance from someone who had already done it.

I remember him saying something that’s stuck with me ever since.

“If you want to make this business work, mate, you’re probably going to have to work pretty much every weekend for the next 3 years.”

Well, here we are. 3 years later.

It’s Saturday evening, and I’m sat at home working on the business I’ve spent the last few years trying to build.

I’ve recently turned down a holiday with my Mrs over half-term because I know what needs my attention right now.

And the reality is, those 3 years haven’t been filled with huge breakthroughs or overnight success.

Progress has been gradual, sometimes frustratingly slow. I’ve questioned myself plenty of times and wondered whether all the time, money and energy would ever pay off.

But I’ve kept going because I genuinely believe in what I’m building.

I’ve now walked away from a 10-year teaching career to pursue Athlete-Minded Coaching full-time.

The last few months have been about building the systems, the coaching experience and the foundations to help more men achieve results they’re proud of.

I’m not yet having the impact on the number of men I know I can help, but I’m further along than I sometimes give myself credit for.

And this isn’t about looking for sympathy for working weekends or missing holidays.

I genuinely love what I do.

The relationships I build, seeing clients achieve things they never thought possible, and knowing that my work can make a difference beyond just training and nutrition.

I know there’s still a long way to go.

But I’ve made the decision to go all in.

No teaching job to fall back on. No more treating this as something I do on the side.

Just a business I believe in and a responsibility to make it work.

3 years later, I’m still building.

And for the first time, I’ve given myself the opportunity to see ju

10/10/2026

One thing I see a lot here in Dubai is men signing up for every fitness competition going.

HYROX, running events, conditioning classes, you name it.

Training 5–6 times a week, constantly pushing themselves, but still unhappy with how they look in the mirror.

The problem? They’re trying to achieve everything at once.

Lose body fat. Build muscle. Improve performance.

I’ve been through these different phases myself.

When I went from 90 kg to 75 kg, my priority was purely physique development. I wanted to lose body fat and build a physique I was proud of.

Once I’d achieved that, I transitioned into building lean muscle before eventually shifting my focus towards performance.

That approach allowed me to go on to achieve a HYROX podium, run a sub-90-minute half marathon and complete the T100.

But I didn’t prioritise everything at once.

That’s exactly the philosophy behind my Athlete-Minded Coaching approach.

LEAN → REVERSE → BUILD → PERFORM.

If you’re carrying excess body fat and unhappy with your physique, we prioritise fat loss before transitioning out of the deficit.

If you’re already lean, we can focus on building muscle.

If you’re preparing for a HYROX or marathon, performance becomes the priority.

You can improve multiple areas at once, but you need to understand which goal comes FIRST.

Sometimes, entering another competition isn’t the answer.

It’s having a clear plan that reflects what you actually want to achieve.

That’s what my coaching is built around.

A structured, personalised approach that meets you where you are now and helps you progress towards your next goal.

DM me COACHING if you’re ready to put some structure behind your training.

09/10/2026

If you’re training 4–6 times a week, surely you want a physique that reflects all the hard work you’re putting in?

Whether that’s walking around a beach club here in Dubai or taking your shirt off after a run club or conditioning session, you want to feel confident and proud of how you look.

You’re putting in the hours, attending HIIT sessions, run clubs and getting plenty of training done each week.

You leave those sessions exhausted, sweating and feeling like you’ve burned hundreds of calories.

So naturally, you’re expecting your physique to change.

But here’s where I see the problem.

You’re going into the gym doing random workouts, not tracking your lifts, not progressively increasing the demands on your muscles and expecting your physique to somehow adapt.

Your nutrition lacks consistency, and the weekends often undo the progress you’ve made during the week.

The answer isn’t necessarily to train more. It’s to have a better structure in place.

I’ve helped over 100 men get into elite condition, and I’ve built my own best physique while working two full-time jobs.

I understand what it’s like to balance training with a busy lifestyle.

That’s why my coaching focuses on building a structure around your training, nutrition and lifestyle that actually works for you.

Not something copied online. Not a plan that only works when life is quiet.

A personalised approach that allows you to get leaner, stronger and more confident without sacrificing everything else in your life.

That’s exactly why I created LEAN 90.

A 90-day coaching programme designed to help men in their 30s and 40s lose up to 10 kg and finally see their hard work reflected in their physique.

My 3K Giveaway closes this Sunday, 11th October.

One man will win 6 months of coaching, with 10 additional discounted places available.

DM me 3K to enter.

08/10/2026

If your plan only works when life isn’t busy, you’re going to have a problem.

You’ll either struggle to achieve the result you’re after, or if you do manage to get there, you’ll find it incredibly difficult to sustain.

I see this regularly with men in their 30s and 40s.

They’re already training 4 or 5 times a week, working demanding jobs, trying to balance family commitments and still wanting to enjoy their weekends.

But the moment work gets busy, the routine starts to fall apart.

Training sessions get missed, nutrition becomes inconsistent and suddenly they’re back to square one.

The problem isn’t necessarily their effort. It’s that the plan they’re following doesn’t fit the life they’re actually living.

You can go online and copy somebody else’s programme. You can even ask ChatGPT to create one for you.

But a generic plan doesn’t know what your working week looks like, how you’re recovering, what your weekends involve or when adjustments need to be made.

That’s where I believe having a coach becomes invaluable.

It’s not just about giving somebody a training plan and calorie target.

It’s about understanding their lifestyle, building a structure around it and teaching them how to adapt when circumstances change.

I’m in my 30s myself. I enjoy training, pushing myself physically and working towards new goals.

But I also enjoy meals out, travelling, spending time with my partner and having a life outside the gym.

I don’t believe you should have to sacrifice all of that to achieve a lean, strong physique.

And that’s exactly the approach I take with the men I coach.

The goal isn’t to create a plan that works for 90 days under perfect conditions.

It’s to help you achieve a fantastic result over those 90 days while developing the knowledge, habits and structure to maintain it long after.

Because ultimately, what’s the point in achieving a result if you can’t sustain it?

08/10/2026

Imagine where you could be 90 days from now.

You’re heading into the busy Christmas period, but this time things are different.

You’re 5+ kg down, feeling incredible, and for the first time, you have the knowledge and understanding to enjoy the flexibility that comes with Christmas without undoing all your hard work.

You’ve built systems, routines and standards that actually fit around YOUR lifestyle, rather than following another generic plan you’ve found online.

You understand how to approach your nutrition, not just to lose body fat, but to maintain your results long term.

Your training has structure and purpose. You’re no longer jumping between random workouts, hoping something works. You understand how to train effectively, with the right technique and guidance to get the most out of every session.

Most importantly, you’ve developed the confidence to manage your own progress, even when life gets busy.

That’s exactly what Matty has been working towards.

5.5 kg down in just 7 weeks, all while working as a full-time teacher.

But what stands out from Matty’s experience isn’t just the weight he’s lost.

It’s having that accountability, knowing exactly how to approach his weekends without derailing his progress, and having direct communication with me whenever he needs support or guidance.

Because the goal isn’t to follow a strict plan for 90 days and then go straight back to your old habits.

It’s to build an approach that you can sustain, while achieving a physique you’re genuinely proud of.

Imagine heading into the new year feeling leaner, stronger and more confident, ready to move into the next phase of your training rather than starting another January diet.

That’s what my Lean 90 programme is designed to help you achieve.

Lose up to 10 kg in 90 days while building the foundations to maintain your results and progress into your next goal.

My 3K Giveaway is currently open, with one winner receiving 6 months of coaching and 10 additional opportunities to join Lean 90 at a discounted rate.

DM me “3K” to enter.

Winner announcement this Sunday, 11th October!

07/10/2026

We live in a world where information is everywhere.

You can open ChatGPT or Claude right now and ask it to give you a training plan or tell you exactly what to eat.

But information usually isn’t the problem.

A lot of the men I work with are already training. They understand nutrition. They know they should sleep more, move more and recover properly.

What they don’t want is another 50 decisions to make every week.

They want the friction removed.

They want to know exactly how they should train, how much they should eat and what needs to change when work gets busy, they’re travelling or progress stalls.

Because when you’re in your 30s, working hard, managing relationships and trying to progress in other areas of your life, you don’t necessarily want fitness to become another full-time job.

You want someone who has done it themselves, has produced results with other people, and can give you a clear structure that you trust.

So when you walk into the gym, you know exactly what you’re doing and why you’re doing it.

The value isn’t more information.

It’s knowing exactly what to do with it.

06/10/2026

This time last year, just before we broke up for the half-term break, I decided to hand in my notice from teaching.

At that point, I still had a few months before I really needed to make the final decision on whether I was going to leave teaching or stay.

But I knew that the longer I waited to hand my notice in, the less seriously I would take the decision.

So, exactly a year ago, I handed it in.

At the time, I had very little proof that online coaching was actually going to work.

I didn’t have many clients. I wasn’t earning anywhere near my teaching salary. And I remember feeling genuinely scared and anxious, constantly questioning whether I was making the right decision.

Even the thought of pressing send on that email and making the decision real felt incredibly difficult.

Fast-forward one year.

I’m still not where I want to be yet, but I’m a hell of a lot closer than I was this time last year.

I’ve spent the last year working incredibly hard to turn an idea into something real and build the future I could see for myself, even when there wasn’t much evidence yet that it would work.

And now, on a random Tuesday afternoon, I’m walking around the pool having gone all in on myself and my coaching business.

There’s still a long way to go.

But sometimes you have to look back to realise just how far you’ve already come.

06/10/2026

This year has been the busiest year of my life to date.

I left my full-time job as a teacher to pursue my passion for coaching.

I’ve been best man at my best mate’s wedding, organising the stag and writing the speech.

I’ve moved apartments.

I’ve set up my business here in Dubai.

And I’ve done all of that while managing everything else that comes with life as a 30-year-old man: my relationship, social life, finances, work and everything in between.

But throughout all of that, I haven’t allowed my standards with my health and physique to slip.

In fact, I’ve built the best physique I’ve ever had.

I hear it time and time again:

“I can’t right now.”

“The timing isn’t right.”

“I’ve got too much going on.”

But the reality is, there will always be something going on.

For me, my health and physique sit right at the top of the list because when I’m in the best place physically, everything else seems to flow better.

I feel more confident.

I’m more disciplined.

I take more action.

I do the things I tell myself I’m going to do.

And every time you follow through on those promises to yourself, you build resilience, discipline and confidence that carries into every other area of your life.

Your health shouldn’t be the thing you focus on when life finally gets quieter.

It should be one of the things that helps you handle life when it gets busy.

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