05/08/2026
Through the Years: FittGROUP’s Community and Competitive Running and Cycling Events Route Maps.
AL MARMOOM ULTRAMARATHON
World’s longest desert ultra-run. 270KM of relentless endurance, resilience and determination.
www.ultramarathon.ae
THE EMIRATES NBD UNITY RUN
Walk, run for unity in diversity.
A 3KM, 5KM and 10KM runs in support of UAE’s leading community charity event for People of Determination.
www.unityrun.ae
DUBAI INVESTMENTS GREEN RUN
A community run supporting a greener future. 3KM walk/run and 5KM timed run for the whole family.
www.greenrun.ae
THE WOMEN’S CYCLING CHALLENGE
The region’s leading cycling race dedicated to women of all abilities. 🚴♀️ From elite riders to first-timers, one start line.
www.womenscycling.ae
DIP CYCLING CHALLENGE
A fun and competitive cycling challenge promoting community well-being in the UAE. Open to riders of all levels, united by the joy of cycling.
AL MARMOOM ULTRAMARATHON
A 5KM and 10KM dune race across the desert. Experience the ultimate challenge of endurance, adventure and determination.
.ultramarathon.ae
Wings for Life World Run
A global run for everyone. Run, walk, or roll - no set goal, no fitness level required. Just move for a cause.
www.wingsforlifeworldrun.com
A 3KM and 5KM walk celebrating community, togetherness and the spirit of Ramadan in the UAE.
www.ramadanwalk.ae
A premier running event celebrating fitness and community across the region. 21KM, 10KM and 5KM races for every level of runner.
A 3KM community walk celebrating unity, national pride, and togetherness.
www.spiritoftheuaewalk.ae
19/07/2026
works with brands to create winning sports activations and unforgettable experiences that engage audiences and drive impact. Partner with us to bring your next big idea to life: www.fittgroupme.com
22/06/2026
Emirates NBD and FittGROUP, organizers of the Emirates NBD Unity Run, visited Al Noor Training Centre for People of Determination in Al Barsha, Dubai, reaffirming their commitment to inclusion, empowerment and lasting community impact.
The visit included reconnecting with students, staff and management and touring classrooms, therapy areas and vocational workshops that support skills, independence and confidence for people of determination.
More than a visit, it reflected a shared commitment to year-round support and creating meaningful opportunities beyond race day.
19/06/2026
Emirates NBD and FittGROUP, organizers of the Emirates NBD Unity Run, visited Senses Residential and Day Care for Special Needs in Dubai, reinforcing their commitment to inclusion and support for people of determination.
The visit included tours of classrooms, residential and therapy facilities, alongside interactive art, music and movement activities with the children and young people.
The visit reinforced the close relationship between Emirates NBD, FittGROUP, the Emirates NBD Unity Run and Senses, highlighting the importance of year-round engagement beyond race day.
05/06/2026
Run Greener. Plog Cleaner. Plant for Tomorrow
On this World Environment Day, we celebrate a community that’s turning every step into environmental impact.
Together, we are creating a cleaner, greener future - one step at a time.
25/05/2026
Continuing its commitment to community engagement and youth development, FittGROUP welcomed Year 6 students from Dubai International Academy - Emirates Hills. FittGROUP’s Danil Bornventure shared valuable insights on sports sponsorship and gender equality, supporting students who are undertaking a sports-focused project as part of their PYP Exhibition research on Sustainable Development Goal 5 (Gender Equality).
10/05/2026
'We love UAE’: Families, children light up Dubai streets during Spirit of the UAE Walk
The crowd moved through the roads of the neighbourhood, carrying large UAE flags and illuminated LED wristbands that glowed brightly in national colours