Platfrm

With only two weeks until the City-Bay, it should be comforting to know that the work is largely done.

There is very little fitness left to gain between now and race day, but plenty of fatigue you could accumulate.

Make this weekend your longest run, then enjoy the rest of the lead-up with the workouts you know and love.

Stay consistent with what you’ve been doing, be comfortable with where you are, and keep as much as possible in the tank for race day.

Stay tuned for further logistical updates ahead of the event. With more than 50 PLATFRM clients and trainers participating in this year’s race, it’s going to be a great day.

That’s how we build a better PLATFRM.

Four years ago, in a dormant building, there was a dream: an outline of an audacious vision, defined in dot points on a dimly lit whiteboard, a glimmer of hope in the dark.

What began as a simple idea to create a better workout experience, both on the Reformer and in the gym, would grow into something truly unique and genuinely effective. It would become as much a part of your lives as it would be a part of ours.

Where there was once nothing, together we have built something we’re truly proud to share with you every single day: doing hard things together.

Thank you for allowing us to become part of your daily routines and fitness journeys, and for trusting us with your health.

Thank you for helping us bring this vision to life, raising the level upon which people and things can stand.

Thank you for helping us build a better PLATFRM.

PLATFRM is four years old today, which means Tayla, Marika and Alannah have now been part of it for its entire life.

They were there when we opened our doors on 3 September 2022. Since then, they have become staples of our schedule, pillars of our community and three of the people who have helped turn an idea into the PLATFRM we know today.

Their impact reaches far beyond the classes they coach and the roles they perform.

They have helped define our standards, develop our trainers and maintain the consistency, professionalism and leadership required to grow an entirely new concept within a crowded fitness landscape.

Each of them has worn multiple hats as the business has evolved. From the uncertainty and constant problem-solving of a startup, through a second location, a growing team and our transition into a more established business, they have continued to show up, adapt and lead.

PLATFRM has only existed for four years, so being here for all four means something. They have not simply watched the business grow; they’ve helped to build it.

Tayla, Marika and Alannah, thank you for believing in PLATFRM before it had a history, and for giving so much of yourselves to help us create one.

Happy four-year PLATFRM anniversary.

Thank you for helping us build a better PLATFRM.

The response to our lock the f*ck in birthday campaign has been absolutely overwhelming; thank you!

It’s been incredible to see so many PLATFRM addicts dominating their strength classes and Run & Weights classes in the gym, and train through our progressive pipeline the Reformer Room.

This is what PLATFRM is all about: a community of like-minded people choosing to do the hard thing, and lifting one another in the process.

A raised level upon which people and things can stand.

Unfortunately, the offer can’t last forever, and this is your final chance to lock in:

1. $64 per week Unlimited with a 12-week lock-in
2. 10 classes for $150, valid for 30 days
3. 20% off all 10, 20 and 50-class packs with 12-month validity

All options are Available through the PLATFRM app. Get one, or get them all.

Contact us if you have any questions or need help arranging your offer.

It’s your time. Lock the f*ck in.

That’s how we build a better PLATFRM

At PLATFRM, every class has a purpose.

Through our pipeline approach to exercise, every class level prepares our clients for what comes next while progressively developing their skills, capabilities, intensity and performance.

We give our clients a clear place to begin, a pathway to follow and a reason to remain consistent as they become fitter, stronger and more capable.

In the Reformer Room, clients progress through Fundamentals, Intermediate and Advanced. The goal is not simply to reach Advanced; it is to become better at Intermediate by participating across all three class levels.

In Run & Weights, clients progress from Endurance to Tempo and Speed. The goal is not simply to reach Speed; it is to become better at Endurance by participating across all three class levels.

Our Strength classes follow an eight-week program, providing a structured pathway designed to build knowledge, muscle and strength.

Progression is the purpose. We’re not filling our timetable with random workouts. Every class has a role within a broader system designed to make every other class more effective.

That’s how we build a better PLATFRM.