Platfrm

Be careful, we better not catch you smiling. You’ll start enjoying yourself and then you’ll never leave.

Funny, because we were told strength training, serious coaching, heavy lifting, hard running and all that black activewear wasn’t supposed to be fun. Apparently we should spend more time filming classes, messing around and making goofy content instead.

Who would’ve thought that people actually enjoy being challenged, working hard, improving their performance and being surrounded by good humans doing the same thing.

That’s how we build a better PLATFRM.

Reformer that changes you for the better by giving you skills, confidence and strength.

That’s why we build a better PLATFRM

We love the team at because they’re the very best in the business, and like us, they believe is a no nonsense approach to your health and fitness.

Thank you for helping us build a better PLATFRM.

Another successful Endurance Benchmark Week is coming to a close, but there’s still a few days to test how far you can run in 22 minutes.

Our top tips to help you perform better:
• Drink 600ml–1L of water before you train
• Easy carbs the night before or the morning of your workout
• Hold 150–175 bpm and stay in control of your pacing
• Attempt 2–3 quality efforts across the week, spaced out
• Log your result in the PLATFRM app

Over the next eight weeks, you’ll improve your Endurance Benchmark by gradually lifting your base pace by 0.2–0.3 km/h every couple of weeks. Small adjustments, repeated consistently, create real change.

If nothing changes, nothing changes.

That’s how we build a better PLATFRM.

Would you please just eat your goddam carbs! And yes, for your 5am workout too! You're killing us here.

That’s how we build a better PLATFRM

Trainer Ella doesn't just work out on the Reformer; she also has an addiction to the Run & Weights Room. Her go-to is endurance, but she loves to throw around the barbell as well.

Refomer and Run & Weights.

That's how we build a better PLATFRM

Our approach to small-group training is simple, structured, and effective.

Results focused; not group fitness.

That's how we build a better PLATFRM

Where the “strength” workout actually contains effective exercises and progressively tailored programming to elicit strength gains.

Probably not doing hamstring curls with dumbbells between our ankles, you know.

That's how we build a better PLATFRM

Ladies, on behalf of the fitness industry, we apologise for the way you have been deceived through marketing and false social standards designed to keep you guessing. ��You were told you needed more cardio, lighter weights, different programming than men, and to chase skinny instead of strong.
�You were taught to fear muscle, fear food, fear effort, and doubt what your body is capable of.
�You’ve been nothing short of lied to, and we think that’s s**t.
�At PLATFRM, we know women deserve real coaching, progressive training, heavier weights when appropriate, and a system that builds confidence, performance, and self-respect.
�The old playbook is done, and hopefully the industry at large will catch on.��That’s how we build a better PLATFRM.