21/10/2026
Leads don’t grow your business. Closing does.
I’ve taken over 1,000 sales calls in the last two years, and that’s the biggest lesson I’ve learned.
Social media has changed how people buy. Everyone can now spot someone who isn’t being genuine. The scripted pitch, the fake urgency and the pushy close all get seen straight through.
What works for me now is simple. I have a real conversation and I’m myself. Nothing lowers someone’s guard faster.
Here’s what we found running our LinkedIn system. We can generate 100 leads for a business and fill their calendar, and a lot of them still struggle to close.
The leads were never the problem.
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