30/05/2026
Giro d’Italia Women Begins – Laboral Kutxa Ready for the Pink Challenge
Today, the world’s best female cyclists roll out from Cesenatico as the 2026 Giro d’Italia Women officially begins. Over nine demanding stages, the peloton will battle across more than 1,100 kilometers of Italian roads, from fast sprint finishes along the Adriatic coast to legendary mountain climbs that will decide the prestigious Maglia Rosa. (Giro d’Italia Women 2026)
For Team Laboral Kutxa–Fundación Euskadi, the Giro represents more than just another race on the calendar. It is an opportunity to showcase the team’s passion, determination, and fighting spirit on one of cycling’s biggest stages. Competing against the strongest teams in the world, every stage offers a chance to attack, inspire, and demonstrate the values that have built the team into one of the most respected projects in women’s cycling. (Giro d’Italia Women 2026)
The opening stage from Cesenatico to Ravenna is expected to favor the sprinters, but with the first Maglia Rosa of the race at stake, every kilometer will be raced at full speed. The battle for position, breakaways, and stage victories begins immediately. (Giro d’Italia Women 2026)
As supporters of Laboral Kutxa, we look forward to following every attack, every climb, and every sprint over the coming days. The Giro d’Italia Women remains one of the most iconic races in professional cycling, and our team is ready to write another chapter in its inspiring journey.
Good luck to all the riders of Laboral Kutxa. Ride with courage, race with passion, and enjoy every moment of the Corsa Rosa.
The 2026 Giro d’Italia Women starts today and runs until 7 June, featuring nine stages from Cesenatico to Saluzzo, with major mountain challenges including the iconic Colle delle Finestre and a summit finish at Sestriere.
30/05/2026
Cycling week in Zürich Switzerland with our partner presenting the new 4KAAD sports eyewear styles with new XCvision lens colours and new collection
26/05/2026
Already 5 victories for our partner Team Kern Pahrma Pro cycling this years 🏆 🥇 Iván Cobo - 𝐑𝐞𝐠𝐢𝐨𝐧 𝐨𝐧 𝐃𝐨𝐝𝐞𝐜𝐚𝐧𝐞𝐬𝐞 𝐆𝐏
🥇 Marc Brustenga - 𝐂𝐥𝐚𝐬𝐬𝐢𝐜 𝐕𝐞𝐥𝐨𝐱 𝐀𝐝𝐞́𝐥𝐢𝐞 𝐝𝐞 𝐕𝐢𝐭𝐫𝐞́
🥇 Mats Wenzel - 𝐂𝐥𝐚́𝐬𝐢𝐜𝐚 𝐝𝐞 𝐏𝐚𝐬𝐜𝐮𝐚
🥇 Iván Sosa - 3ª etapa del 𝐏𝐫𝐞𝐬𝐢𝐝𝐞𝐧𝐭𝐢𝐚𝐥 𝐂𝐲𝐜𝐥𝐢𝐧𝐠 𝐓𝐨𝐮𝐫 𝐨𝐟 𝐓𝐮̈𝐫𝐤𝐢𝐲𝐞
🥇 Iván Cobo - 1ª etapa del 𝐆𝐏 𝐁𝐞𝐢𝐫𝐚𝐬
25/05/2026
Meet the new 4KAAD Mirador Aerolite 2
Built for athletes who move fast and demand more. Ultra-lightweight construction, secure performance fit, and crystal-clear vision with advanced XCvision lens technology. Designed to disappear on your face—so you can stay focused on every kilometre ahead.
Triathlon RideFurth
24/05/2026
The 4KAAD sports cap collection is live, visit our new webstore at 4kaad.com
18/05/2026
Check out the new mesh sports cap and our Brand Original T-shirt in high cotton, Nordic sport style .
08/05/2026
It is time to prepare for the roller ski season, change your roller ski tips with the CHANGE IT system for all 4KAAD ski poles
04/05/2026
Running has become one of the most empowering and accessible sports for women today—simple, strong, and deeply personal. Whether it’s an early morning run through quiet streets or a fast-paced session on mountain trails, running offers freedom, focus, and a connection to your own rhythm. It’s not just about performance; it’s about feeling strong, confident, and in control.
But with speed and movement comes the need for protection and clarity. Changing light, wind, dust, and sun exposure can quickly affect both comfort and performance. That’s why high-quality sports glasses are an essential part of every runner’s gear—providing clear vision, eye protection, and the confidence to stay fully focused on the run.
The TRION from 4KAAD is designed exactly for this. Ultra-lightweight with a precise, stable fit, it stays comfortably in place no matter the pace. Its advanced lens technology ensures sharp vision in all conditions, allowing runners to react quickly and move with confidence.
Because when everything feels right—your stride, your breath, your vision—running becomes more than a sport. It becomes a powerful expression of freedom.
04/05/2026
Enervit products are now available at our brand store www.4KAAD.com . Special limited offer for this week only, 20% Discount for the best Enervit products. Use code GET20 at the check out .