SEB Shooting Products Australia

Proud to be supporting our Aussies competing in the 2026 world championships alongside some of the best industry has to offer.

The 200 count Derraco Reloadimg Tray is super handy when doing bulk reloading!!

https://sebshootingproducts.com.au/product/derraco-reloading-tray-200rnd/

Reloading Bench Messy?

Clean up and organize your reloading bench with these great mandrel and die storge blocks form 21st Century Innovation.

https://sebshootingproducts.com.au/product/21st-century-mandrel-die-storage/

Back In Stock!!

The highest quality bags money can buy!

New Xtreme Bigfoot Rear Bag Our new, upgraded version of the DELUXE Bigfoot Rear Bag. It's XTREME!

NEW SIZE RELOADING BLOCK!!

We've worked with Derraco to bring their popular alloy reloading blocks to you in 284win (.505" / 12.8mm) size.

These will also fit cases with the same body size such as the .450 bushmaster or 7.5x55 Swiss.

With a 10% discount for the first week don't miss out.

Exclusive to SEB Shooting Products!!

https://sebshootingproducts.com.au/product/derraco-reloading-tray-200rnd-2/

Our Latest Shipment has just landed, it never lasts long so be quick!!

Our next shipment will include Eriks new Bore Cleaner, send us a message if you'd like to get on the waitlist!

https://sebshootingproducts.com.au/cortina-precision/

Innovation Over Imitation: Why it Matters

Our sport is built on much more than just gear and shooting. It’s defined by friendship, discipline, giving back, and mentoring the next generation. It is about building a community where respect and skill thrive together.

An essential part of that community is the spirit of true innovation. Progression only happens because dedicated creators are willing to invest their time, financial resources, and passion into engineering the next breakthrough. Without the innovators, our sport stands still.

Unfortunately, we occasionally see entities choose to replicate existing designs rather than do the hard work of creating something new. While imitation might be a backhanded form of flattery, it ultimately drains the sport. When we choose to support replicas over original creations, we actively reduce the incentive for genuine innovators to keep building for us. Imitators rarely if ever give back too.

The SEB Difference

Sebastian Lambang of SEB Rests has done more for our community than most. There is a reason the world’s top shooters choose SEB. It’s not because of clever marketing gimmicks; it’s because Sebastian is an active part of our community. He listens, he collaborates with the best, and he constantly refines his craft to deliver unrivaled quality.

When you buy an original SEB product, you aren't just buying precision engineering—you are investing back into the very sport you love.

Protect Our Sport’s Future
Replicas rarely capture the precision, quality, or safety of the original, and they often lead to disappointment on the line.

Let's protect the integrity of our community. Choose to invest in authenticity, support the people who actually move our sport forward, and refuse to let imitation compromise our standards.

Support Innovation. Stand with Original Creators.

David Tubb was an innovator in our sport….

Undoubtedly he will leave a gap.

RIP

America's Rifleman: Bio Documentary of Shooting Legend David Tubb | A Sheldon Charron Film I take you inside the life and mind of legendary Highpower, silhoue...