Eloise Pascal

Feeling overwhelmed by your to-do list? It’s likely because you’re not clear on your top priorities. Every successful business owner I know can list theirs off instantly off by heart. This clarity is what guides their daily actions and keeps them laser-focused.⁣
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Running a business without set priorities is like constructing a building without a blueprint. You might start putting up walls before the foundation is laid, or end up with rooms in the wrong place, which means constant backtracking. With a solid plan, you know exactly what comes first, keeping your work steady and structured from the ground up - achieving your desired results faster and with flow and ease.⁣
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Examples of things that you might want to set as your top prioritise for business success:⁣
👉 Generating Sales⁣
👉 Supporting existing clients⁣
👉 Scaling⁣
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Whatever your top priorities and goals are, will then guide your action steps for the first part of your day… so in this example it would be action steps relating to generating sales FIRST THING followed by the next prioritise. ⁣
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This is how successful business owners move the needle forward on their goals and get RESULTS.⁣
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When you’re clear on your goals and priorities, it’s easy to see your exact action steps. This clarity helps you zero in on the high-impact tasks that actually move the needle and get things DONE ✅

Copying your competitors’ content, offers or pricing won’t get you their success 🤦🏻‍♀️⁣
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Reminder: My 3x your income Masterclass is TOMORROW… If you haven’t secured your spot yet, go ahead and sign up via the link in my bio. If you can’t make it live, I’ll send you the replay 😘 ⁣
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Think about it—engineers don’t just copy blueprints and hope for the best. They design unique solutions because they’re experts, and they’re confident af in their skills.⁣
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Remember YOU are the expert. You’re THAT BITCH 👑⁣
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Sure, you can look at your competitors for inspiration, but sit back and ask yourself… how can I make this BETTER? Taking what already exists and making INNOVATIVE adjustments is TRUE entrepreneurship. 🚀⁣
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Mimicking others only blends you into the crowd, devalues your expertise, and keeps you from standing out like the powerhouse you are.⁣
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PS. My 3x your income Masterclass is TOMORROW… If you haven’t secured your spot yet, go ahead and check the link in my bio. If you can’t make it live, I’ll send you the replay 😘 ⁣

If you can’t communicate the transformation your product or service will bring to your clients, why would they hire you? ⁣🤯
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This is why having clear messaging in your biz is a non-negotiable for success 😏
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You could be the best in the world, but if they don’t know who you can help them, they aren’t going to take the leap to buy from you.⁣
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Your messaging is like a magnet. If it’s weak, it barely attracts anyone; but if it’s strong and clear, it pulls the right people toward you. A powerful message works like a high-powered magnet, bringing in clients who feel pulled to what you’re offering because they can clearly see how it meets their needs.⁣
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For example if you’re a physiotherapist, what’s the message you need to send your potential clients to help them see how you can help them? ⁣
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Lets start with an example of UNCLEAR messaging: ⁣
❌Physiotherapist with 10+ years experience, book a free consult today!⁣
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Now, let’s take a look at how you could make your messaging CLEAR:⁣
✅Ready to be able to pick things up off the floor again and run around with your grand kids? Book a free consult today!⁣
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These are the messages you need to be putting forward to your clients to help them see the transformation you can bring them.⁣
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If you have an audience and they’re not buying from you, it’s probably because you need to make your messaging stronger 🤷🏻‍♀️

Audience not buying from you? It could be because you’re not posting quality conversion style content.⁣⁣
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Educational content is great for racking up likes, shares, and views—but if you’re here to make sales, you need to make sure your posting conversion content. ⁣⁣
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Educational content is like sharing a recipe—it tells your audience what’s possible and gives them a glimpse of the process. But conversion content is the invitation to taste what you’ve made. It’s what gets them to see the value of experiencing the full meal with you, rather than just reading about it.⁣
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So, what’s conversion content? Hint: it’s not giving away the “how-to” OR breaking down 3 tips for XYZ. These types of educational posts are ‘top of funnel’ style content which is best suited for growing your audience. ⁣⁣
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Conversion content? Is the next stage of your clients journey down the funnel, which actually helps them across the line to BUY from you.⁣⁣
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Because let’s face it: no one’s life is transformed by a “5 Tips to XYZ” post. ⁣⁣
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Okay, so how do I post conversion content Eloise? ⁣⁣
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You’re going to Teach your audience through your content ⁣⁣
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👉 What they’re doing wrong ⁣⁣
👉 What they need to be doing instead⁣⁣
👉 Why this is going to get them to their desired outcome ⁣⁣
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Example:⁣⁣
*This post ;)*⁣⁣
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Sure, educational posts have their place—especially if you’re looking to grow your platform. But if you’re serious about sales, you’ve got to be clear about why clients should work with you and how you can change the game for them. Real change happens when they partner with YOU.

It doesn’t matter if you’re the best in the WORLD at what you do if you can’t grab people’s ATTENTION and clearly showcase the TRANSFORMATION you offer💥⁣
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Clear and Magnetic Messaging = More Sales. It’s as simple as that 💁🏻‍♀️⁣
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When I first started my life coaching business, I really struggled to convey the transformation I could bring. ⁣
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But once I nailed down my messaging? Game-changer. Suddenly, selling felt easy, because people could finally see the true value of working with me.⁣
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Now? I’m the QUEEN of helping businesses communicate their transformation so that when they launch an offer, their audience is flooding their DMs 🔥⁣
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I know a lot of businesses struggle with this, which is why I’ve packed it into my upcoming workshop! ⁣
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We’re going live on Zoom on Wednesday, November 20th @9:30am Bali time and I’ll show you exactly how to make your messaging magnetic af 🧲⁣
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Want the deets? Send me a DM with the word “WORKSHOP” 💌

Worried about your niche being too ‘saturated’? Well you shouldn’t be honey. Instead, it’s time to lean into your PERSONAL BRAND and stand out from the crowd. No matter how many others there are that offer what you do, YOUR offer will always be different, because YOU are unique.⁣
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Think about it—there are thousands of chefs in the world, but you know who Gordon Ramsay is, right? You know exactly what he’s about: fiery, intense, unfiltered. He brings tough love, insanely high standards, and speaks directly to other pros in the food industry 🔥🥩⁣
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Then there’s Jamie Oliver—warm, approachable, family-friendly. He’s all about making good food accessible, advocating for healthy eating, and food education for kids. 💓🥦⁣
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What do they both have in common? Strong personal brands. They each have a unique vibe that sets them apart, attracts their ideal followers, and repels anyone who doesn’t connect with their message. That’s the power of personal branding.⁣
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So don’t be afraid to embrace what makes you unique💥 Share you bold opinions, tell your story, and don’t be afraid to let your personality shine BRIGHT - because this is what is going to set you apart from others in your industry. ⁣
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What’s unique about you? Use these things to carve out your own personal brand and space in the market, and attract people simply by just being YOU 💁‍♀️⁣

Just a reminder: whatever you’re struggling with right now? Don’t give up—the hardest struggles have the biggest payoffs - and your next big breakthrough might be just around the corner. The only way to fail, is if you give up 💪 ⁣⁣
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One of the most powerful parts of being a coach is getting a front-row seat to both sides of the journey—the big wins and the quiet struggles no one else sees. It’s so important to remember that REAL transformation NEEDS pressure - Just like a butterfly needs to battle with breaking out of it’s cocoon to gain the strength to fly 🦋⁣
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Watching my clients navigate those ‘cocoon’ moments, where everything feels tough and progress seems invisible, is just as meaningful as celebrating their breakthroughs. If you’re struggling, it’s a sign that your next level is just around the corner ✨⁣⁣

Running ads doesn’t mean you can ditch organic posting 💁‍♀️Think of ads as just one leg of your marketing table—organic content is the foundation holding it all up. Relying only on paid ads is like leaving a robot to run your café. Sure, it might help with automations, but there’s no replacement for a real person connecting with customers 🔌
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Even the biggest brands know this, which is why they keep organic content front and center. Organic is powerful because it’s where you truly understand and connect with your audience. Paid ads? Great for bringing in fresh leads, but organic content is what nurtures them, helping them cross the line to buy.
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Everyone’s on their own timeline—some buy in seven minutes, others might take seven years. So keep showing up organically; it’s what turns cold leads into loyal customers 😘

I’m a huge fan of mentorship. When I started my first Airbnb it was a totally new venture for me, so I hired a mentor/co-host right off the bat, and it was a game-changer. They had all the experience I didn’t, and instead of second-guessing myself—Should I do this? Should I be doing that?—I could just ask and move forward with confidence. It saved me so much time and stress.⁣
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Having someone by your side to hold up a mirror, point out gaps and opportunities, and guide you into action is invaluable. Why struggle alone when you can have an expert who’s been there and done that? Mentorship isn’t just helpful; it fast-tracks your progress, saving you from unnecessary mistakes and getting you results way faster. That’s why I have mentors for every part of my life and business—they help me hit my goals in record time.⁣
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Not only do I believe everyone should have a mentor, but I also think everyone should be a mentor. Imagine if you’d had someone like you guiding you back when you were just starting out. That’s the magic of coaching and consulting. It’s not only fulfilling but also a fantastic way to add revenue to your business—whether as your main gig or as an add-on to an existing model 💁🏻‍♀️

I didn’t become a multi-business owner living in Bali by accident. I didn’t know every step ahead—I just got clear on what I wanted and started from there.⁣
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Do you think I had a clue about marketing, sales, or taxes 6 years ago when I was first starting out? Nope. I only had my vision, and everything else unfolded one step at a time. And every successful business owner I know does the same.⁣
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Do you think Richard Branson knew HOW to start his own airline? Do you think Jane Lu the founder of showpo knew HOW to build a succesful online fashin brand? Do you think Alex Hormozi knew exactly HOW he was going to build a massively well known personal brand?⁣
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Heck no they didn’t. All they started with was the WHAT. They all started with a VISION… and from there, they knew the first steps to take. You only need to be clear on the what and that will give you the first steps. That’s all you need.⁣
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You don’t need to know the “how” right now. Just get crystal clear on the what. Once you know what you want, you’re ready to take that next step. And one step at a time, you’ll look up and be exactly where you dreamed you’d be. It all starts with defining your WHAT.⁣

So WHAT is it YOU want to create in your life and business? Share it in the comments👇