Sports Geek

NFL season kicks off next week but building the future of a franchise starts well before opening day.

In Episode 434, Andrew McIntyre shares how the Tennessee Titans created a brand new technology leadership role to help deliver a new stadium, covering IT infrastructure, software development, and production.

https://sportsgeekhq.com/434

Stephanie Rogers joined Sean Callanan in 2024 when she was working at the Vegas Golden Knights, they'll reconnect in Melbourne this week as she is now CMO of the San Francisco 49ers .

https://sportsgeekhq.com/388

Lower CPMs on YouTube mean wider reach. Smart sports brands are tapping into global audiences through diverse language targeting with Campbell McLaren of Combate Global.

https://sportsgeekhq.com/433

Andrew McIntyre from the Tennessee Titans shares why NHL teams have a digital edge over MLB organisations when it comes to fan engagement strategies.

https://sportsgeekhq.com/434

Getting customers to return for year 2 and 3 is the key to long-term fan loyalty. NASCAR uses purchase history data to identify and retain the right customers with Damian Arbuckle.

https://sportsgeekhq.com/439

How does an elite esports organisation actually make money?

In episode 458 of Sports Geek, Jonas Gundersen breaks down the real commercial model behind Astralis and his company Fusion Esports Group.

His take is refreshingly honest: the audience is real, the mistake is overpaying against revenue you cannot yet earn, and the winning play is boring, sustainable, year-on-year ex*****on.

Listen to episode 458 now at sportsgeekhq.com/458 or on your favourite podcast platform.

Sean Callanan chats with AFL EGM Bec Haagsma on why responsible AI governance and internal AI champions are becoming a competitive advantage in sport.

https://sportsgeekhq.com/454

Want to build an audience in sports? Gary V. shared a simple tip to Mike Buckley of SailGP: consistent posting tells your story better than random content.

https://sportsgeekhq.com/423