16/11/2025
I QUIT.
After 28 years of in-person coaching and 18 years owning gyms, I’m done with the old PT model.
Not because I hate coaching.
Because I realised something awkward:
Most of the time in the gym, I was a glorified rep counter.
You pay for results.
But 95% of your time with a PT is spent on technique and counting reps.
And if you do talk about your life, food, stress or sleep, it goes in one ear and out the other…
because you’re just trying not to drop a weight on your face.
Here’s the truth:
The results you actually want:
• Lose 3-5 kg
• Smaller waist or a dress size down
• More energy for your family
They don’t come from 2-3 sessions a week.
They come from the other 165 hours.
Your nutrition.
Your lifestyle.
Your habits at the desk, in the kitchen, and on the couch.
That’s why I’ve moved my coaching 100% online
and built Trim 28™ around what actually moves the needle.
Online I can:
• Support you daily, not just once or twice a week
• Build a plan that fits your real schedule, not a gym timetable
• Keep you accountable with check ins, messages and app tracking
• Focus on your food, sleep, stress and habits, not just your squat form
You still get structure, a program, strength sessions and coaching.
You lose the commute, the awkward gym floor, and the guilt when you miss a session.
So here’s what I’m doing:
To launch the online Trim 28™, I’m opening a small case study group for desk bound men and women over 40 who want to drop 3-5 kg and lose a pant or dress size in 28 days.
• Built for people who sit all day and are short on time
• Focused on nutrition, lifestyle and habits, not just reps
• Backed by a real guarantee
If you follow the plan and don’t hit your Trim 28 goal, I’ll keep training you for free until you do or give your money back.
I’m taking 10 people for this first online intake.
We start Monday.
After this case study round, the price goes up and the bonuses disappear.
Want to see how it works and check if you’re a fit?
Comment “TRIM 28” below or DM me “TRIM 28” and I’ll send you all the details.
11/11/2025
Hundreds of my clients who work a desk job. Train a few times a week. Aren’t stuck because of carbs, cardio, or calories.
Your meal timing is off and it’s wrecking your energy and your results.
Take Kylie.
Full-time desk job. Gym 3 days a week. Felt like she was doing everything right but was crashing hard at 3 p.m. and struggling her way through her days.
We changed one thing. When she ate.
In 28 days she dropped 4.6 kg. No extra cardio. But the real win? Her 3 p.m. crash disappeared in the first week.
Here’s how we did it 👇
5 Rules for Better Macro Timing
1️⃣ Check your day. Are you training, on your feet, or sitting all day?
2️⃣ Desk day: Breakfast by 9 a.m. — protein + fruit. Lunch around 1 p.m. — protein + veg. Light dinner by 7 p.m.
3️⃣ Step-heavy day (8,000 +): Same structure, but keep normal carbs and fats — your body earns them.
4️⃣ Training day: Add carbs to meals before and after your session. That’s your recovery fuel.
5️⃣ Night out: Eat well earlier, don’t arrive starving, enjoy yourself. Optional reset next morning — skip breakfast, go for a walk, and you’re back on track by lunch.
Fuel when you move. Taper when you sit.
When you match your food to your movement, you’ll notice it first in your energy, not your abs.
Then the scales start to follow.
Nic didn’t eat less — she just timed smarter.
Get your timing right and your energy at 3 p.m. feels like it used to at 10 a.m.
If you’re a desk worker who trains a few times a week and wants to drop 3–5 kg in the next 28 days…
I’ll map your macros and timing for desk days, training days, and nights out so fat loss finally feels effortless.
DM MACRO to grab your spot in my next Macro Makeover, kicking off Monday.
10 spots only. Then it’s waitlist.
Stay healthy,
Brad 💪
29/10/2025
They didn’t need more cardio or willpower. They needed this.
Alex and John had done “diet plans” before.
Tracking. Restricting. Overthinking every meal.
They got results but it was tough and it never stuck
Until this time.
What changed?
This time, it wasn’t about:
❌ Cutting carbs
❌ Tracking Every Calorie
❌ Being “perfect”
This time, it was about:
✅ Simple structure
✅ Systems they could repeat
✅ Meals that actually kept them full
✅ Habits they could live with not just survive for
They weren’t hungry.
They weren’t exhausted.
They didn’t bounce back to old habits.
Now they are in control. Energised. Stronger
With a clear path to their long term goals 👰🤵♂️
Want results that actually stick — and a partner to keep you on track?
🔥 Join my LEAN28 couples program and get 25% off when you sign up with your partner or a mate.
This is the exact structure John and Alex followed and why they’re not just lighter, but stronger, sharper, and done with dieting.
👉 DM me LEAN28 or drop a 💪 below and I’ll send you the link to join
28/10/2025
Couples who compete together… drop fat faster!
12.4kg gone!!!!
Alex and John, are busy dentists with a wedding date fast approaching. They jumped on my Toned In 28
Protocol together.
No calorie counting. No extreme fads. No weird rules.
Just an easy to follow setup that fits actual adult lives.
But here’s where it gets spicy…
They turned it into a competition and in turn kept each other accountable. They had fun with it and the proof is in the results.
Spoiler: Alex crushed it -7.2kg kg
John held his own with an outstanding 5.2 kg gone but there can be only one winner.
Clothes fitting better. Energy way up. Neither felt hungry. Neither one quit.
Fat loss isn’t about willpower, it’s about structure & having a plan when life gets busy… and maybe a little competitiveness.
Want the exact 7 day plan they used to kick things off?
Comment “NO BLAND PLAN” and I’ll send you the meal planner that started their fat loss face-off. Or tag your partner if you think you’ve got them covered 👀
27/10/2025
He trained for a marathon… a didnt drop a single kilo….. Zip, Nada, Zilch
John trained like a machine.
30K+ runs. Long Days. Zero shortcuts.
He crossed the finish line proud & still sitting at the exact same weight.
No joke.
After the marathon he wasn’t asking for another training plan.
He wanted to finally drop the weight and do it in a way that worked with his schedule, not against it.
His wife Alex joined too.
Both dentists. Both busy.
Both competitive.
So we turned it into a challenge:
Who could lose the most!
What changed?
✅ We ditched tracking and counting
✅ We focused on high-protein, high-fiber meals
✅ We used my MVP Nutrition system, simple, satisfying, no foods off limits.
And suddenly… things moved, dramatically!
Results coming tomorrow. But here’s where it all started 👇
Want the exact 7-day meal plan they used to kick things off?
Comment NO BLAND PLAN and I’ll send it over.
26/10/2025
The 28-Day Plan to Rebuild Body Confidence After 40
You’re halfway dressed, already running late, and nothing feels right. You’re bloated & just… nothing fits the way it used to.
It’s not that you’ve let yourself go.
You’ve just been forcing a 45-year-old body into a 25-year-old’s fitness plan.
And that plan? It’s not built for you & your life.
Most programs are made for people with no real stress, zero responsibilities, and unlimited recovery time.
Your 21 year old Pilates instructor doesn’t have to deal with what you do!
You’re running the show, business/career, team, family.
You’re sharp, capable, and in control of everything… except this.
And that hits your confidence harder than you care to admit.
You don’t need another program that punishes your body or your schedule. You need a system designed for you and your schedule.
Something that works with your life. Respects your time.
& helps you get your body and your confidence back.
Now imagine this:
In 28 days, your jeans slide on.
Your energy’s back.
You feel strong, in control, and confident in your skin.
Not “starting again” just back to being you.
P.S - If that sounds like what you’ve been looking for…
Drop a “ME” in the comments & I’ll send you the exact 7 day kickstart plan my clients use to drop 2-3kg’s. I want you to see just how simple fat loss can be