05/05/2026
we’re causing emotional damage
because this set does something unexpected.
it makes you feel like the kind of mum
who absolutely has her life together…
while actively surviving on caffeine, chaos
and half a soggy banana stolen from your toddler’s plate.
your mini matching you makes it even worse.
because now they’re walking around
looking like your tiny emotionally attached bestie
and that’s difficult to recover from.
the blueprint set was made for the mums who:
do not have it all together
but still show up looking put together AF anyway 💅
15 made to order.
one colour-way.
and when preorder closes Thursday night
she’s gone forever.
because mass producing
something this iconic
would feel illegal 🤷🏻♀️
final 48 hours
preorder closing:
Thursday 7th May 11:59pm AEST
03/05/2026
she’s here. she’s live. she’s not waiting for you.
the blueprint set. violet storm.
for the mum with 47 tabs open who still shows up.
for the small human who just wants to match mum,
which let’s be honest is highest compliment any of us will ever receive.
get one while they still think you’re cool 😜
our first ever mummy and mini matching drop.
15 made to order.
preorder open now
closing:
Thursday 7th May 11:59pm AEST
first and last time this colourway exists.
30/04/2026
she decided the plans, the snacks, and apparently the outfits.
don’t let the matching sets fool you though, she’s still completely feral and i’m just here to do what I’m told.
the blueprint set.
preorder opens:
Sunday 3rd May 5pm AEST
closes:
Thursday 7th May 11:59pm AEST
15 made to order sets. no restock, violet storm is a one-time thing.
28/04/2026
finally. she gets her own.
the blueprint set in violet storm, our first ever mummy and mini drop and i genuinely cannot believe we waited this long to make it.
same fleece. same details.
zip pockets for the rock collection she’s been building since tuesday.
a hood for when she’s architecturally done with your chat and needs to disappear.
main character energy, because her chaos absolutely earns it.
gender neutral colourway that’s not boring as f**k, because it’s 2026 and we do things differently now kids set. women’s hoodie.
women’s joggers. all available individually or together.
15 made to order sets. no restock. no second chances. just pure iconic as f**k energy.
preorder opens:
Sunday 3rd May 5pm AEST
closes:
Thursday 7th May 11:59pm
swipe for cuteness 💜
23/04/2026
there’s something about cold weather that makes you hold on a little tighter…
to that slow morning and that tiny little hand in yours.
winter’s coming in and tbh i’m so ready.
the layering up, the staying in, the excuse to be cosy as f**k and completely unbothered.
The Blueprint Set in Violet Storm.
her first winter drop. 💜