Jess Cameron

I have always lived my life in a very particular way…

I will make choices based on what I feel, not what I understand.

And it has never led me astray.
Has it caused tremendous difficulty? Yes.
Has it caused heartbreak? Definitely.
Has it created the most incredible life for me? Absolutely.

Many times I have made a decision that didn’t “make sense”,
And every time, what unfolded was better than any plan.

365 days ago I made one of these decisions again…

I left the life I knew on the Gold Coast, to discover something new in Maryborough.
I took a chance on us. I bet on you.

And as has been the case with all my leaps into the unknown,
It’s come with challenges, heartaches, and so much unexpected reward.
It’s been beautiful.
It’s been exactly what life is about.

❤️

𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘂𝗽-𝗹𝗲𝘃𝗲𝗹𝗹𝗶𝗻𝗴 - 𝙨𝙪𝙘𝙘𝙚𝙨𝙨𝙛𝙪𝙡𝙡𝙮…

𝗜𝘁’𝘀 𝙖𝙡𝙡 𝗮𝗯𝗼𝘂𝘁 𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁.

It took me 2 𝙝𝙤𝙪𝙧𝙨 to write down a whole new business structure,

To map out what my new offerings would and wouldn’t be anymore, and to determine the new price points.

𝗔𝗻𝗱,

It’s taken me 2 𝙮𝙚𝙖𝙧𝙨 of 𝘒𝘕𝘖𝘞𝘐𝘕𝘎 it’s time to change my business structure before doing so.

𝙒𝙝𝙮? 

It’s easy to know you could be scaling your business,
It’s easy enough to figure out how to do that,
And it’s certainly enticing to want to rush it, especially when so many others in your industry are doing it.

𝗪𝗵𝗮𝘁’𝘀 𝗻𝗼𝘁 𝗲𝗮𝘀𝘆 𝗶𝘀 𝗺𝗮𝗸𝗶𝗻𝗴 𝘀𝘂𝗿𝗲 𝘆𝗼𝘂 𝗮𝗿𝗲 𝙄𝙣𝙩𝙚𝙧𝙣𝙖𝙡𝙡𝙮 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗵𝗼𝗹𝗱 𝘄𝗵𝗮𝘁 𝘁𝗵𝗼𝘀𝗲 𝙚𝙭𝙩𝙚𝙧𝙣𝙖𝙡 𝗰𝗵𝗮𝗻𝗴𝗲𝘀 𝘄𝗶𝗹𝗹 𝗯𝗿𝗶𝗻𝗴.

For someone who is inherently impatient I also hold a strong sense of responsibility - which acts as the counter balance to my impatience,
It prevents me from rushing into things before I’m prepared.

Because when you’re in any position of leadership and influence - growth without internal preparation is damaging to others.

𝗔𝗻𝗱 𝘄𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗮𝘁 𝗽𝗿𝗲𝗽𝗮𝗿𝗮𝘁𝗶𝗼𝗻 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲 𝗳𝗼𝗿 𝗺𝗲?

Am I able to hold judgement?
Can I hold disappointment?
Can I hold the projections of others?
Am I able to manage my own projections?
Do I know the difference between sharing and convincing; between supporting and saving?
Do I embody what I’m coaching?
Do I believe the value I offer is worth the investment?
Have I learned to empower by allowing others to support me instead of needing to be the only one who supports?
Have I triple checked the purity of my intentions?
Am I willing to hold more responsibility which greater impact requires?

Many people have told me 𝘞𝘏𝘈𝘛 to do to scale in my industry.
But what no one can tell me is 𝘞𝘏𝘌𝘕 to do it… because that answer can only be discerned by my inner wisdom.

Could I scale? Easily.
Many others do it this way, should I? Possibly. 
Should I do it now? Well... are you ready... can you hold it… what will you do with it.

{𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝗱 𝗶𝗻 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀}

I was a teenager with this quote on my wall, next to Chad Michael Murray. So you could say I’ve lived most of my life by these words...

“Don’t give up what you want most, for what you want now”

I couldn’t tell you what about 14yr old Jess resonated so deeply with them, but it’s one of a few imprints I can see shaped my life.

It’s kept me far-sighted and intentional -
I first need to know what it is I want most.

It’s kept me discerning and committed -
I won’t say yes to anything that will contradict or undermine what I ultimately want.

It’s kept me from settling -
I have an uncommon lack of compromise for accepting less than I want for myself.

I will live the life I dream of, not the life I settled for.

And the key to achieving your dreams; your dream job, your dream relationship, your dream life is this…

If it’s not fully what you want - it’s not what you want.

If there’s fragments of what you’re hoping for, but a lot of pieces missing - it’s not what you want. Wait for the real thing. Increase your faith that it’s coming.

Because,

What you truly want can’t come to you if you’ve already filled the space with a faux-version of it.

Alignment is when { what } you do, and { how } you do it, is in harmony with { who } you actually are.

It is alignment that creates the quantum leaps in our life.

You can work tirelessly away at something, slowly improving, incrementally growing. Or, you can rocket launch yourself into exponential growth.

Getting yourself into alignment is that rocket fuel!

No strategy on the planet is as effective as it,

& there is no formula that can compensate for a lack of it.

In fact, you cannot maintain any long-term success without alignment.

I have worked with hundreds of private clients over 10 years as a Mindset Coach,

& what I’ve come to learn is the thing which { really } shifts the needle is { always } the internal adjustments, not the external ones.

Your business is a direct reflection of you.

Your relationships are a direct reflection of you.

Your experiences in life are a direct reflection of you.

They will only change when you change.

It’s that simple (in theory).

If you have tried all the external “fixes”, if you’ve taken all the advice, if you’ve implemented all the strategies - and you’re still not getting the results you envision,

It’s an internal matter. Period.

If your algorithms have been showing you “snake this, horse that” like mine have - then you’ll have picked up that we’ve been in the year of the snake.

Think shedding - total and complete shedding. Think endings, completion of cycles, detoxing, grief.

2025 had a lot of bumpy bits (and just plain rough) for many people, and, we could look at it like this - the energy of the snake has been unrelentingly, mercilessly clearing the path for us.

Don’t carry what’s meant to end into your new year.
If it ended, let it be ended.
Don’t repeat the cycles that are no longer serving you.
Same choices create the same results.

On Feb 17th, we move into the year of the Fire Horse.
Which honestly, already just sounds better!

With the path cleared, the energy of the horse moves you forward -> with strength, speed, strong-will, and a sense of freedom.

And the Fire Horse specifically amplifies the horse’s natural traits. Suggesting 2026 will be a year of -> momentum, a strong desire for movement and breaking barriers, rapid change, creative self-expression, courage, and fiery passion.

So, BE BOLD!

It’s a time for decisive action, relentlessly pursuing ambitions and dreams, and being more of - you.

Health caveat though?

Because it’s an intense year of activity and movement, it is essential to balance that out with rest & recovery periods, emotional regulation, and practices that protect your nervous system.

Giddy up!