Tom Cleary - TCFIT

Tom Cleary - TCFIT

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TCFIT helps career driven men lose 10 to 30kg, rebuild their body, energy and standards without sacrificing business, family or lifestyle.

DM “REBUILD” to apply.

01/09/2026

Apparently Woolworths is moving away from Tasmanian meat products.

To be fair, I haven’t bought much meat from the big supermarkets for a long time anyway.

Mince full of water. Chicken full of water. And we live in Tasmania, where we’re surrounded by some of the best farmers and produce in the country.

But I think there’s a bigger conversation here.

Everyone wants small businesses to survive, but then we all naturally gravitate towards whatever is cheapest and most convenient.

And I get it. Sh*t’s expensive at the moment. People have families to feed and bills to pay.

But at some point we’ve got to start supporting the people actually on the ground.

Go to your local butcher.

Buy the eggs from the bloke down the road.

Stop at the roadside produce stall.

Support your mate who’s having a crack at running a business.

Spend your money with the people actually growing, producing and selling the stuff.

Even places like IGA, Hill Street and Salamanca Fresh promote the local angle heavily, but I’d still be interested to know how much of everything sitting on those shelves is genuinely Tasmanian grown and produced.

Because once the little guys are gone, they’re gone.

And once Woolies and Coles control more and more of the market, what do you think happens then?

We’ve watched the same thing happen everywhere.

Make it cheap. Make it convenient. Get everyone using it. Competition disappears. Then eventually the consumer pays for it.

Look at YouTube. Started off free. Now I’m paying a bloody subscription just so I don’t have to watch 47 ads 😂

Tasmania produces some bloody good food.

Maybe we should start putting more of our money back into the people who actually produce it.

TC

31/08/2026

September October. November. December.

4 months left.

How many times did you tell yourself this year would be different?

That you’d lose the weight.
Get your energy back.
Start training properly.
Actually take control of your health.

And somehow, another nine months disappeared.

The men getting results aren’t luckier.
They’re not more motivated.
They didn’t suddenly find more time.

They made a decision and backed it with action.

You’ve still got 4 months.

That is more than enough time to completely change the way you look, feel and perform heading into next year.

But only if you stop waiting for the perfect time.

If you’re done talking about it and you’re ready to actually do something about it, send me “START” and we’ll have a chat.

TC

26/08/2026

High performance is more than what’s in your bank account.

It’s more than your job title or how many boxes you can tick.

It’s how you show up every day.

Being physically strong, capable and present. Having the energy to handle the challenges that come with work, family and life.

Because high performance isn’t one-dimensional.

It’s your health, your wealth and your relationships.

There’s no point winning in one area if everything else is falling apart.

Build a life you’re proud of across all of it.

TC

Photos from Tom Cleary - TCFIT's post 18/08/2026

Happy birthday to my beautiful wife ❤️

Another year of adventures, memories, plenty of laughs and a fair bit of chaos but this year gave us our greatest adventure yet.

Watching you become a mum to Belle has been pretty bloody special. She couldn’t have asked for a better one, and seeing the way you love and care for her has only made me love and respect you more.

We’ve already packed a lot into our years together, but it genuinely feels like we’re only getting started.

There’s nobody I’d rather do life with, and I can’t wait for all the adventures, memories and chapters still ahead of us.

Happy birthday Darlin.

Belle and I are bloody lucky to have you.

Love you always ❤️

TC

18/08/2026

The mirror tells the truth your excuses are trying to hide.

You can tell yourself you’re busy.

That it’s just a rough patch.

That you’ll sort yourself out once work calms down.

But the mirror is honest.

Your energy is low. Your gut is bigger. Your posture is off. Your confidence has dropped.

And deep down, you know you’re not showing up as the man you should be.

That’s why this stuff stings.

Because it was never just about how you look.

Your body often reflects how you’re operating.

Discipline or decline.
Control or chaos.
Self-respect or self-neglect.

No man enjoys admitting that he’s let himself slide.

But that’s exactly where the rebuild begins.

Not with shame.

With truth.

Because once you’re honest about where you’re actually at, you can finally do something about it.

You don’t need to hate yourself into changing.

But you do need to stop lying to yourself.

The first step is often the hardest, because it requires dropping the excuses and taking responsibility.

A lot of men spend years waiting for the perfect time to get started.

It never comes.

Nothing changes until something changes.

Take an honest look at where you’re at.

Then get to work.

TC

17/08/2026

You’ve got four months. That’s it.

Four months to stop saying “I’ll start Monday” and actually build a body you’re bloody proud of.

Get your ass in the gym. Execute your training. Get your nutrition under control. Build your energy, strength and confidence back.

You don’t need perfection.

You need to start keeping the promises you make to yourself.

One workout. One meal. One hard decision.

Then do it again tomorrow.

The time is going to pass anyway.

So when 2027 arrives, what will you have?

Four months of progress?

Or four months of excuses?

Time to lock in 🔒

TC

14/08/2026

Tasmania’s favourite butter… but is it actually butter? 🧈

Duck River has always been a family favourite of ours. But check the label on the spreadable version and you might be surprised, it’s around 70% butter, with the rest made up largely of canola oil.

And you’re paying nearly $9 a tub.

This is exactly why I bang on about reading labels. Packaging and marketing can make two products look almost identical, while nutritionally they’re very different.

If you want the real thing, look for products that actually say BUTTER rather than SPREADABLE.

My pick?

Westgold. Simple, proper butter and generally what I’d consider the gold standard.
If you’re trying to keep the grocery bill down, the supermarket own-brand butter is also a perfectly good option.

The bigger lesson here:

Stop assuming the front of the packet tells you what you’re buying.

Turn it around.

Read the ingredients.

Know what you’re actually eating.

Sometimes the “healthy” or “convenient” option is just clever marketing in a $9 tub.

TC

05/08/2026

Back when I was a teacher at an all-boys school, one thing genuinely broke my heart.

I’d hear boys taking the p**s out of their dads.

“Dad’s too fat.”
“Dad can’t run.”
“Dad’s always tired.”

The irony?

Most of those dads were probably doing everything they could to provide for their family.

But it made me realise something...

Being a provider is only half the job.

A father is also called to protect, lead and set the standard.

Your kids don’t just need a bloke who can buy them a bike.

They need a dad who’ll actually ride it with them.

One path leads to more money, but less capacity.

The other builds strength, energy, resilience and presence.

I believe most dads are genuinely trying their best.

But in chasing a better life for their family, many neglect the very thing that allows them to show up at their best.

Your body isn’t about vanity.

It’s about being physically capable enough to lead from the front.

The question isn’t whether you’re a good dad.

The question is... are you becoming the kind of man your kids are proud to follow?

TC

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