15/09/2026
Rodric was doing $64k a year.
And spending 50 hours a month on sales calls.
The obvious move was to help him get better at selling.
I didn’t.
We fixed the offer, ran an Invite-Only™ campaign, 73 people applied and he chose 4.
Two years later: $1.75M.
The answer wasn’t more sales calls.
It was making the business easier to buy from.
Comment BUY — I’m getting a few coaches together to show them how we do it.