12/09/2026
"You can't turn the tap on with referrals."
You can build the processes, run the partner schemes, do everything right and still be sitting there hoping someone sends a good one through today.
That's not a pipeline. That's a wish. π€
Ads are the opposite: spend X, get in front of Y people, that should equate to Z leads.
Not magic. Maths. π
Which is the part most people have backwards: They assume marketers are the creative ones.
The best ones are detail-obsessed and completely numbers-focused. π€
Full episode of the Remote Sales Podcast is out now, link in bio π§
π Send this to the mate whose entire lead gen strategy is "word of mouth".