Sarah Pirie Nally

👋 I have a whole new set of community recently so wanted to re-introduce myself (and pip, my pink sidekick)

After longer than I care to admit, I’ve launched something I genuinely believe fills a gap.

Big Family Escapes (bigfamilyescapes.com) is a curated travel editorial for big families, blended families, and neurodiverse families — built from lived experience with five kids, including neurodiverse children who have very specific needs when it comes to travel.

The site covers hotel reviews, destination guides, family travel deals, and a feature I’m most proud of: the Family Travel OS — an AI-powered tool that maps every family member’s unique needs and generates a personalised Family Travel Card to share with hotels and concierges before arrival. For neurodiverse families, that kind of preparation can make or break a trip.

This started as a passion project and became something much bigger. I’d love to know if it resonates — and if you know any families who travel with complexity, please share it with them.

🔗 bigfamilyescapes.com

Last year I drained the swamp. I refined all of my service offerings and went all in on .advisory this focus gave me the space. Recently working with .club I’ve been building the new travel platform. I got curious while building, what if I used that to create a big family edit with a blog and reviews, so was born. Right where was first born, only this time it’s for my whole tribe 💖 would love you to check it out 💕🪄✈️

🥹 who is nearly 13 😧

New technology in the pool, who knew motorised blow up jet skis existed? 🚤

Fully submerged. Completely present. AI running the backend so I can disappear into the good stuff. This is why I do what I do. 🧜‍♀️

Sipping a strawberry daiquiri in Bali while your AI strategy falls apart. 🍓

Somebody’s gotta say it.

You didn’t implement AI.
You panic-bought it.

A tool here. An automation there. A chatbot nobody asked for stapled onto a process nobody understood.

And now you’ve got:
❌ Systems that don’t talk to each other
❌ Teams quietly working around the AI because they don’t trust it
❌ Customers who can feel the disconnection
❌ A bill that keeps growing
❌ Zero idea how to unwind it

That’s not digital transformation.
That’s tech debt with a subscription fee.

The uncomfortable truth?
Most organisations are 12 months away from a very expensive reckoning with the AI decisions they’re making right now.

Fast ≠ smart.
Busy ≠ strategic.
Deployed ≠ working.

The leaders I work with who are actually winning with AI?

They stopped bolt-on thinking.

They got ruthlessly intentional about what they were building and why.

You still have time to get ahead of this.

But not much.

→ www.wonderconductor.co

If you’re ready to stop accumulating AI debt and start building something that actually scales — this is where you start.

🔁 Repost if your organisation needs to hear this.

Two of my clients are vibe coding this weekend.

They don’t know that’s what it’s called.

One is at the beach with friends messaging me “all I want to do is prompt Manus to finish my website 🤣”

The other just told me “Manus has completely changed the way we work.”

Neither of them are developers.
Neither of them started this knowing what vibe coding was.

Both of them are building their own websites. Right now. This weekend. For fun.

Six weeks ago they were tinkering.

Copying prompts. Getting inconsistent results. Feeling like AI was someone else’s superpower.

Now they’re at the beach choosing to build because it feels like play.

That’s what my 90 day AI Implementation Sprint does.

It takes leaders from tinkering to joyfully vibe coding — without them even noticing the crossing over.

They just wake up one day and realise they’re building things they never thought possible.

And they’re laughing while they do it.

That’s the only metric I care about.

🍎

Two spots left for implementation sprints.

Wonder Conductor starts in May 💐

DM me if you’re ready to stop tinkering.

Aesthetic on point 💖

Part 3 ☀️