WinkFit

With no sign up fees, only week to week contracts and pauses on payments if you need.

Creating a product that is effective and enjoyed is paramount.

“I’ve never seen you do a 12 week challenge, why?”

The clients work their arses off for 3 months, usually they’ve gone from doing very little to a lot which brings an injury element into play.

More so though, once it’s done. There is nothing left to motivate them. They have been goal orientated the entire time, instead of a systems one. This is why so many find themselves reverting to old habits.

Those old habits multiplied by the “I’ve earned this” mentality lead to some nasty outcomes.

To better explain one of those nasty outcomes, I’ve attached a screenshot (swipe) from ’s book; Fat Loss Forever.

Yes, as a gym/company it’s probably an easier sell to get more clients in & make money but it my opinion it doesn’t add value to the client & fit our company values. So we don’t and until this changes, won’t do them.

Everything in our culture is predicated in a hierarchy; yesterday, today & tomorrow. We don’t get to jump all the way ahead. You must earn the right with consistency.

I want to invite you on a journey. One that may create change. One that will definitely have its gritty days. One that might just be the difference between being able to get on to the ground to play with your grandkids or not.

- Matt

Twice a year we doing some testing to either create some bench marks or add another level of validation to the training.

We’ve collated the data across everyone in the gym and presented them in nice graphics for Instagram.

These stats are from real people who train with us.

Our programming and approach works.

People and gyms alike make fun with memes and videos of the January warriors for signing up and possibly falling off the wagon by March. The big commercial gyms want this too because you’re on the hook for a 12 month contract for something you’re not going to use.

The reality is they shouldn’t be made fun of, these people are trying and with the right coach, support and framework maybe March comes and goes and they are enjoying their training.

If you’re a trainer or a gym, given the last 2 years of uncertainty each person thru your door should be a chance to add value for them for the long term and cement your business.

Mocking those in the arena, highlights you view them as unwelcome and short term.

Be helpful not horrible.