Cathy Smith Coaching

10/10/2026

07/10/2026

Do Not Slow Your Marketing Yet
It can be tempting to slow your marketing down towards the end of the year.
It's only October and people are already starting to talk about slowing down.
Everyone is busy, I get it. You are busy.
It is easy to assume people are not thinking about coaching right now.

But they may be thinking about something else.

“I do not want next year to look exactly like this year.”

That thought can create a very different kind of readiness.

This can be a great time to reconnect, start conversations and remind people who you help.

You do not need to push harder.
You just need to stay visible and keep the conversation going.

Your next client may already be thinking about what they want to change next year.

06/10/2026

Do Not Give Up After Silence
Silence is not always a no.

Someone can be genuinely interested in working with you and still forget to reply.
Life gets busy. An email gets buried. A child needs something. A meeting runs late.

Something else simply takes their attention.
That is why follow up matters.

You do not need to chase or pressure people. A simple, thoughtful check in can reopen the conversation and make it easier for them to take the next step.

Do not automatically turn silence into rejection.

Sometimes they just need a reminder.

05/10/2026

Your Energy Shows Online
Would you hire you?

It is a confronting question but it is a useful one.

Before you write the post, record the Reel or send the email, take a moment to notice the energy you are bringing to it.

If you are showing up full of self doubt, hesitation or pressure, people can often feel that.

Your marketing does not need to be loud or perfect.

It does need to feel grounded, clear and connected.

Sometimes the best thing you can do before creating content is simple:

• take a breath
• step outside for fresh air
• remind yourself why your work matters
• make a cup of tea
• come back with clearer energy

The way you show up matters.

03/10/2026

People Want To See The Real You 
People do not always connect most with the perfectly polished version of you.

Sometimes it is the video from the garden shed. The chat while you are outside. The moment that feels natural rather than carefully staged.

That does not mean quality does not matter.

It means your marketing still needs to sound and feel like you.

If perfect hair, perfect makeup and a perfect setup are not part of who you are every day, you do not need to pretend they are.

Show up with care but let people see the person behind the coaching too.

Because connection often starts when you stop trying to look perfect and simply talk from the heart.

02/10/2026

What could shift in your coaching business if you heard the right perspective at the right time?

I am joining Experts Unfiltered for a live conversation full of practical ideas and expert insights you can actually use.

I will be sharing what I see coaches getting stuck on when it comes to marketing visibility and creating more space to grow.

If you are doing the work but still feel like your business could use more clarity and momentum this conversation is for you.

One live event across different time zones
6 October 2026
5pm EDT
10pm GMT

7 October 2026
7am AEST

Claim your free seat and join us live.
https://expertsunfiltered.ironbrij.com.au/opt-in-page?am_id=cathy9709

01/10/2026

Use Your Clients’ Exact Words schedule for Your clients’ words are gold.

If you are trying to make your marketing clearer, do not only sit at your desk guessing what to say.

Ask your clients.

Ask them why they chose to work with you. Ask what has changed since you started working together. Ask what they would say to a friend who was thinking about working with you.

Then write down their exact words.

Do not tidy them up too much.

Do not translate them into clever marketing language.

Notice the words they naturally use because those words can show you what really matters to them.

Sometimes your clearest marketing language is already sitting inside the conversations you are having with your clients.

30/09/2026

Use AI Without Losing Your Voice
AI can be a brilliant tool but it still needs your brain.

It can help you organise ideas, polish your words, check your structure and think through different angles. But if you simply hand everything over and let it spit something out, you can lose the part that makes your content sound like you.

Think of AI like a junior assistant.

You would not give a junior team member a task with no guidance, no context and no checking. You would give them direction. You would explain the voice, the audience and the outcome you need.

AI works better the same way.

Use it to support your thinking, not replace it. Train it. Check it. Add your voice back in.

Because your audience still needs to hear from you.

29/09/2026

Sell The Transformation, Not The Sessions 
People do not wake up thinking, “I really want six coaching sessions.”

They wake up wanting something to change.

They may want more confidence, clearer direction, a stronger business or a way through something that has been keeping them stuck.

That is why your marketing needs to show the transformation, not just the package.

Your case studies and testimonials can help people see what is possible. They answer the question sitting quietly underneath so many buying decisions:

Can you help me?

Think about the client results you already have. What changed for them? What were they struggling with before? What can you share, with privacy protected, that would help someone else recognise themselves?

You may already be sitting on some of your best marketing.

25/09/2026

What if your message is exactly what someone needs today?
So many coaches hold back because they worry about annoying people.

They hesitate to send the email. They soften the offer. They post once and then disappear because they do not want to be too much.

But if you have something that can genuinely help, sharing it can be an act of service.

Think about the last time you were searching for an answer and finally found the thing you needed. That was not annoying. That was useful.

Your audience may be feeling the same.

They may be looking for support, clarity or the next step. Your message might be the reminder they needed to see.

So instead of asking, “Am I annoying them?” try asking, “What if this is exactly what they need today?”