AutoCoach

AutoCoach

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Trusted worldwide: smart swim tech and sporting solutions for athletes, coaches, clubs, and schools.

14/08/2025

✨AUTOCOACH: Behind the scenes - PART 1✨
'The AutoCoach Awards'

Calling all of Melbourne’s marketing minds...from seasoned pros to ambitious up-and-comers!

Ahead of the callout for our newest team member, we'll take you behind the scenes at AutoCoach. Over the coming weeks, you’ll meet our brilliant team, see the passion that drives us, and discover why joining AutoCoach means becoming part of a company that’s transforming the world of swim tech.

This is just the beginning of our 4-part series, kicking off with some lighthearted superlative awards. Stay tuned for more, and keep an eye out for our official job ad coming soon!

'Take a good hard look': Kieren Perkins sends stark warning to world sport organisations 26/08/2022

Some important points made by Kieran Perkins, it's time to think more about how sport influences and adds to peoples livelihoods beyond the gold medals.

As Australians, sporting culture has been the backbone of our communities growing up but it has also sometimes been detrimental and isolating for some others. As a community, it is important we look to creating a safe, engaging and inviting environment for every type of sport to ensure the positive habits which are developed through sport are experienced by all and carried to adulthood.



'Take a good hard look': Kieren Perkins sends stark warning to world sport organisations Olympic champion Kieren Perkins warns against sending kids to the "meat grinder" in the chase for gold, in a passionate plea to sporting organisations.

Photos 19/08/2022

Customise your next Race Meet System with our completely wireless, intuitive and reliable timing ecosystem.

Say hello to a new fuss-free way to race.

Photos 16/08/2022

As a teacher, coach or parent, how have you found ways to make more fun and engaging for children?

In Aus Sport's most recent report, it was reported that "inactivity was the fourth largest cause of chronic conditions" which is alarming as 56% of Australians are said to live a sedentary or low-activity lifestyle.

We developed Autocoach with the goal to ensure kids engage in sports at a young age to help ensure the lessons and the aspiration to be active and healthy is instilled in them as they age and become adults. We wanted to make sports not just about the glory of gold medals but instead about the life-changing lessons you learn in the process.

We looked to incorporate features such as gamification of & tests, ease of setting up fun meets and carnivals and engagement through instantaneous audio-visual feedback.

Photos 09/08/2022

According to SportAUS's most recent report, Swimming in Australia is the most popular extracurricular activities for children aged 0-14, however only 17.4% of those kids convert to club level swimming.

Through gamification of training sets, audio & visual real-time feedback and automated fitness testing offered by a system of innovative tech, we hope to create a diverse and challenging environment in the pool which gets kids jumping back in for more!

Contact one of our consultants to see how we can help your organisation transform your facilities and training environment at [email protected] or visit www.autocoach.com.au

Photos 04/08/2022

In developing our system, we sort to solve some of the biggest challenges in aquatic sports to help drive retention in participation in order to create healthy and fit communities.

By training and racing using our products, you can create an environment which gamifies, motivates and connects athletes together through the implementation of real-time feedback and wireless connectivity.

Photos 27/07/2022

AutoCoach offers a range of state-of-the-art timing technology to increase the offerings of your aquatic facility.

From a customisable multi-functional display set-up to a start and timing system that is FINA approved, your facility will have all the equipment necessary to hold a wealth of diverse events and programs from club-level to inter-school aquatic events.

Enquire with us today to find out how we can build a system to match your facilities needs.

Sally Lee & Dean Sharples | Auto Coach [Sport tech Innovation & Racing Timing Systems] 18/07/2022

Our founders joined the amazing folks at Sporting Directions to talk all things tech and sports! Tune in, to hear more about how they took learnings from the telecommunications and applied their experience to the sports industry!



Sally Lee & Dean Sharples | Auto Coach [Sport tech Innovation & Racing Timing Systems] Sally and Dean are both Sports Tech entrepreneurs and innovators who have been changing the way elite athletes have been training and performing at the highe...

17/06/2021

It has been an amazing week watching our nations finest athletes produce world class results! Getting us even more excited to see what they produce in the upcoming olympics!

Who's tuning into the last night of the Australian Olympic Trials?

Photos 11/06/2021

Who's excited to see the amazing work our athletes have been putting into preparing for these games!?


☝️ more sleep till

Heats at 10am local time
Finals at 6:30pm local time

🎫 | https://bit.ly/2021TrialsTickets
📺 | Prime Video Sport Australia

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South Melbourne, VIC

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm