Gym & Fitness Marketing Tips

Fitness Marketing Tips:// Free and intro training sessions

There’s nothing like offering something for free for getting people interested. Once you’ve hooked them in, convinced them of the benefits, they’ll then be willing to pay for your services.

Advertise free sessions for new clients, but be careful you’re not doing endless free sessions that never turn into bookings.

You may want to offer a limited number of sessions in total, or make it clear that it’s one introductory session per client.

Try encouraging people to book using a call to action, such as linking to a booking form with ‘Book your free session here!’.

This will also gain you their details to add to your mailing list.

Talk to them after the session; find out what they liked or disliked, and encourage them to book further (paid) sessions with you.

94%

Why you should care!

“Content that’s posted with relevant images gets on average 94 percent more views than content posted without any visual accompaniment.”

That means your business simply can’t afford to miss out on visual content.

Fitness Marketing Tips:// Use Blog Posts To Answer Member Questions

You probably received a lot of questions from your members, so how about you come up with a blog in order to answer them in full? This blog will be useful for both members and people that may want to join your gym, yet need to know more about it before making that step.

If you like taking things one step further, then you may want to come up with short videos that answer various gym related questions. After making these videos, you can go ahead and post them on YouTube.

If you create this kind of content, not only will you be able to save a lot of time, but it is also going to help you a lot with ranking your website better.

Using these blog posts you can easily capture new visitors by asking for their E-mail address. Soon enough you will have a pretty large E-mail list that you can market your services to. Be sure to send them high quality content and try to persuade them to sign up for a membership.

Fitness Marketing Tips:// Send Customised Messages Of Encouragement

If you are in a niche market in the fitness industry, for example - yoga, it is very important for you to stand out. Look for opportunities to get your name out into the market, a few examples could be blogging, look for your own guest blogging opportunities, but also social media, book signings, and website in order to get more clients.

Furthermore, offer your clients personalised newsletters and incentives, but also messages of encouragement in order to help them save money.

Fitness Marketing Tips:// Generate Media Buzz By Sending Out A Press Release

If you have a business that recently did something newsworthy, like hosting an event, creating a new product, or maybe opening a new location, then you should send out a press release.

By doing so, there is a good chance journalists will pick up the story and allow more people to learn about your company.

Fitness Marketing Tips:// Offering FREE Assessments To Local Companies

If you want to reach certain groups a lot easier, then you may want to think about offering FREE fitness assessments to certain companies in your area. As a partnership, this will also look like a perk that is offered through the company and therefore you stand a much greater chance of having your facility promoted by the company.

Talk to local real estate agents, build strong relationships with them and reward them for referring new clients

Real estate agents are some of the first people that talk with those that plan to move in your area, so that is why you need to establish a great relationship with them. You can reach out to them and host sponsored lunches or breakfasts, and by doing so, you will greatly increase the number of referrals from them.

Fitness Marketing Tips:// Run Member Challenges On A Monthly Basis

First, second and third categories should receive prizes. The prizes may include membership discounts, t-shirts, free drink bottles, etc.

Member challenge ideas:

1. Monthly boot camps, running groups, blood pressure checks, beep tests, etc.

2. Triathlon challenge (1500 meters run, 3 kilometres bike, 500 meters rowing, etc).

3. Pyramid Cardio Challenge Time Trial (thirty push-ups, 2 kilometres bike, 1 kilometre rowing, forty TRX rows, fifty squats).

4. Thirty days of fitness (you should offer members cards and then points for each training during the thirty days). Ten points for group fitness class, ten for cardio, and ten for weights. If you want, you can also offer points for certain classes that currently have below average attendance rates).

You may also want to offer your staff something as well. For instance, you could run a staff leader board. By doing so, you can boost staff retention, satisfaction and create a sense of camaraderie as well.

Fitness Marketing Tips:// Identify Your Key Differentiators

One of the most effective marketing tools today is to identify your main differentiators and make sure that you also highlight the main things that make you different from similar businesses out there.

Differentiators and variety are two of the main factors that will help you get more clients. Inclusive language is a vital tool that helps readers feel your gym or health club is a place they belong to or want to belong to.

Fitness Marketing Tips:// Build And Engage Your Audience With Social Media

If you want to build and engage an audience, then you need to think about the benefits of running a social promotion. The way it works is that you would need to offer a prize that is relevant to your business and then collect entries for those who want to take part in the contest to win.

The way it works is simple:

>> You generate a targeted list of clients that you know are very interested in the services you provide. Because of that, it is a breeze for businesses to send them follow-up E-mails with extra offers and target them even further by using Facebook ads.

>> Secondly, you are building a great social media presence for your brand by improving the engagement for each article you post. When comparing to most other types of organic posts, promotions and giveaways work a lot better. Thanks to the extra engagement, your brand’s organic reach will significantly increase.