07/09/2026
Isabella sporting the Fred Perry Button Through Sheer Rib Polo Shirt in a Dusky Blue.
Shop our women’s collection in store or online.
Timelessness was the goal, fashion was the instrument, and the top-quality of service brings the spi Kilda. The vision of Prime was simple.
In 1997, Prime opened its doors for the first time on Barkly Street in St. It was to create a store where people can find classic brands that were not afraid to push the boundary of style and surpass the lifespan of a trend. Timelessness was the goal, fashion was the instrument, and the top-quality of service brings the spirit of Prime together. From the sale of its very first polo, Prime has grow
07/09/2026
Isabella sporting the Fred Perry Button Through Sheer Rib Polo Shirt in a Dusky Blue.
Shop our women’s collection in store or online.
This is why we brought this brand all the way from Oregon.
This is the latest Dehen 1920 range in-store and online.
Support Your Local! These are our new Dehen T-Shirts, an exclusive brand to Prime.
02/09/2026
The Klettersack is Topo Designs’ classic backpack, built for versatility and everyday style. Equally at home on campus, in meetings, or on the trail, it’s a reliable travel companion for daily life and weekend escapes. Shop now.
Bring back the Canadian Tux
Nudie Jeans Australia & NZ are one of our staple denim brands and here’s why.
This is their newest Conny Denim Jacket.
31/08/2026
Chester in Fred Perry, a staple at Prime since the beginning.
Shop the collection in store and online now.
Why pick one when you could have them all
These are the new Jackman Back Nep Umps Pants
Brown and blue, an outfit perfect for Melbourne weather
Isabella styles our Fred Perry and Carhartt Collections
Topo Designs Australia come all the way from Colorado and we love their bags
Two women’s outfits we picked out from our current range.
Worn by Isabella
| Monday | 10am - 6pm |
| Tuesday | 10am - 6pm |
| Wednesday | 10am - 6pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 6pm |
| Saturday | 10am - 5pm |
| Sunday | 11am - 5pm |