Standard Procedure

23/10/2026

22/10/2026

Danger Down Under. SPF 50+ built for the biggest threats around Australia.

Clips from:
Australia’s Improbable Animals (1987)
Life in Australia: Sydney (1966)

Keep your distance. This one’s got a mean right hook.

If you see one, today’s swim is cancelled.

All naps and eucalyptus until you get too close.

Not venomous to humans, but still not your new pet.

Cute, chunky and surprisingly speedy.

Looks like a tiny dragon, but mostly just wants ants.

Australia’s most relentless predator. Apply SPF accordingly.

05/10/2026

Little tube. Big benefits.

Our mini SPF 50 is packed with Aussie superfruits. Papaya, mango and pineapple extracts deliver antioxidants and vitamins A, B and C to nourish, calm and hydrate skin, so your skin gets all the good stuff while you get the sun.

01/10/2026

The Long Beach boys know what’s up. Serious water polo calls for serious sun safety. LBSU Water Polo

22/09/2026

The old faithful. Your standard procedure

20/09/2026

Turns out tailgates and SPF make a pretty good team. Thanks for having us, USC 🫡

15/09/2026

Out the door and on their way straight from the sunburnt country to a store near you!

10/09/2026

We’ve come a long away from Queensland, Australia!

Find us in over 600+ Target Beauty Studio stores or shop online on Target.com

10/09/2026

We’re now at Target

We’re bringing 40+ years of Australian SPF expertise, tested under the harshest sun on earth, to over 600 Target Beauty Studio stores across the U.S.

New shelves, same Australian standard. Now it’s your Standard Procedure.