Intent Active

The OG Colours of our ASCEND Collection are slowly making a comeback with this cooler weather! 🥶
So many of you ladies have been stocking up your leggings and jackets for the layering season upon us and we love to see it! Our stock levels on the other hand: not so much 🥲

If there is a piece you have been waiting to get your hands on, keep your eyes peeled, a restock is coming very soon! Sign up to our email list to be the first to find out 📩

Today is the day for the Women who carry more than anyone ever sees.

The ones who hold everything together, even on the days they feel like they’re coming undone.
The ones who give endlessly, quietly putting others first without ever asking for recognition.
The ones who show up, day after day, with strength, patience, and a kind of love that never runs out.

It’s for the women who still choose themselves too. Who carve out moments in the chaos to move, to grow, to chase what sets their soul on fire. Who remind us that strength isn’t just what you give to others, but what you build within yourself.

To the women who somehow do it all! The nurturing, the leading, the supporting, the sacrificing (and make it look effortless even when it’s anything but)

Thank you for being everything you are.
For the example you set without even trying.
For showing the next generation what it truly means to be strong, capable, and unapologetically powerful.

Because of you, they grow up knowing what a woman can be, and believing in everything they can become.

Happy Mother’s Day 🤍

Love from Team Intent x

Had the absolute pleasure of coming along to .strongest last weekend to watch ALL 3 of our gorgeous Strongwomen athletes battle it out for their national titles! 💪🏼

All three ladies put on such an amazing performance start to finish and gave it their absolute all, taking away podium finishes all round! There were some hiccups along the way, throughout prep and comp day, but it wouldn’t be strongman without it hey 🤷🏼‍♀️

came out with a 2nd Place in the U73 Class 🥈
with a 3rd Place in the U82 Class 🥉
And with a 2nd Place in the U82 Class 🥈

Feeling like one proud and super lucky gal to have these women to inspire us and show us what we can achieve when we work our lil booties off!! So much love for these ladies, and the amazing athletes they are! 🫶🏼

Abby x

OKAYYYYYYY…. I caved and gave you busy chickens an extra 24 hours, so put your evening or (potential dependant on location) day off tomorrow to some good use and snag a deal!

Appreciate all of your support so far and can’t wait for you all to get your hands on your new goodies 🥰

Love Abby 🫶🏼

One year of Intent!

From an idea to a brand, a community, and products people actually love. None of that could’ve happened without you.

So we want to take a moment to celebrate our First Birthday with you!

25% OFF sitewide (Code: ONEYEAR, automatically applied at checkout)
Starts tomorrow at 9AM
Ends 9PM Sunday (36 hours only)

Get in quick, all stock that is currently available on the website is what will be included in the sale!
Be ready at 9am.

Enjoy!
- Team Intent

Pop of colour? Or neutral?
Which is your choice? 🤔

The Crossback Sports Bra is your gal when you desire full support, comfort and care free training! 💁🏼‍♀️
No n*p slips, no digging, no movement.

Whether you’re lifting heavy, training for your next marathon, prepping for your next fight, or just need something comfortable under your work uniform that you can wear all day with full comfort, The Crossback Sports Bra is your true hybrid bestie

We have sold over 300 of these bras, proving time and time again they are our best seller to date!
If you want to try Intent for the first time, or need to come back for new colours, this will be the piece that will not let you down!

New Colourways launched in:
🌺 Ruby Pink
🦋 Steel Blue
🍦 Vanilla

Restock Available in:
💙 Midnight Blue
🖤 Carbon