Laura Higgins

Confessions of my burnout journey (part two)

It’s weird when your creative side hustle becomes your job. Because your hobby and your passion has become a means to pay the bills.

So when I hit burnout, I didn’t actually know how to recharge my batteries because my business was pretty much my main hobby (weird, I know)

I learned about the concept of active recovery which is what athletes do after a big game. They don’t do a massive training session. They also don’t sit on the couch eating chips.

They do intentional moment and practices that help their body recover.

I had to find my version of that.

Confessions of my burnout journey (part one)

I’ve never met a lazy person who struggled with burnout.

It’s the curse of overachievers.

And that’s a conundrum because recovering from burnout means you’ve gotta rest.

But what if you’re energised by achieving?? What then?

That was one of the trickiest parts for me to navigate.

Put together this series because every time I meet people on here IRL, they ask me about my burnout journey. It’s really important to talk about - especially in business circles.

Hope you find this helpful 🤍

You probably shouldn’t let your clients see this...⁠
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But you’re probably undercharging...by a lot. ⁠
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When you charge hourly, you get penalised for being better at your job.⁠
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But most creatives don’t really know how to charge for their expertise. So it kinda ends up being a version of time for money. ⁠
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This sucks. ⁠
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I’m showing you how to fix it in my The Profitable Pricing Workshop next week.⁠
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I’ll show you how to 2x your rate with complete confidence. I’ll give you my pricing calculator so you know EXACTLY what to charge. And I’ll even give you my scripts to have the awkward pricing conversations. ⁠
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I’m on a mission to help creatives earn more dollarydoos. So if you want that (which, I hope you do), then comment PROFIT below. ⁠
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I’ll send you the link to save your seat and start charging more instantly yay!

Working out your hourly rate on a project that blows out? Mini heart attack.⁠
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If you’ve been at this a while...⁠
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You’re not scrambling for clients. Money’s landing in your account and from the outside it looks like you’ve made it. (success!)⁠
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But you look at what’s left after tax, expenses and the extra round of revisions you threw in for free, and the number never quite matches the effort. (sadness!)⁠
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Enter: The Profitable Pricing Workshop 👋⁠
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I’m jumping on Zoom next week to show you the exact formula I use with clients to double their rates without any pushback...⁠
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Plus I’m giving you the calculator that shows you where you are undercharging, exactly what to charge and a plan to launch it within the week.⁠
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Comment PROFIT and I’ll send you the details 💜

why do we support strangers in the internet? but not other local small business owners right here? 🇦🇺

I stopped trying to be everywhere.⁠ Quit YouTube and quit all my funnels except one.
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Then we had a record month.⁠
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Most business owners think scaling requires doing more strategies. But scaling requires you to do less breadth and more depth.

Any time I have strategically quit something that wasn’t actually moving the needle, my business has grown.

This dumb mistake costs most creatives $$$⁠
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When someone lands on your website, what do you want them to do?⁠
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Don’t make them fill out an annoying enquiry form. Or try to copy your email in the tiny font because it will make them feel self conscious about their fat fingers.⁠
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Just tell them what to do.⁠
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Book a call.⁠
Buy the thing.⁠
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Give them the dopamine hit of feeling like they got something done.⁠
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Then...please (please) reply to them within 24 hours.⁠
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Follow Laura Higgins | Creative Business Coach and Speaker for more creative business advice.