Is your goal actually a goal or is it a habit of punishment dressed up as motivation?
We’ve been conditioned to chase being: smaller, leaner, tighter. And we call it “being healthy.”
We call it “discipline.”
But sometimes it’s worth pausing and asking yourself: who decided this was the goal, and why?
So many times I’ve caught myself setting a goal that I genuinely couldn’t care less about. I feel like I get sucked into trying to reach these milestones that have no meaning to me, just because other people are doing them (Marathons, Hyrox…)
Real growth feels really good, it doesn’t feel like an obligation or a burden. Yeah, it might be hard but it feels right. If you’re setting goals that are actually just punishment, it’s never going to feel great
Someone else’s idea of growth or a goal might not suit you, remember that
Maddy Williams Fitness
MWF empowers women to put themselves first in each season of life. We're here to help you every step of the way.
Through small group training (6:1) and personalised coaching, we create a supportive space where strength and community thrive.
25/05/2026
What’s on the menu this week? 👀
My period is coming, so I knew my meal prep needed to be on point (otherwise I spend 4 hours per day in the pantry) 🥲
I went to KBBQ on the weekend so felt a little inspired to make a boring version of beef bulgolgi for lunch + some classic rotations for dinner 🔥
Keep an eye out for raw frozen prawns at Coles/Woolworths, as they’re often half price and make the perfect base for a last minute meal 🫣
19/05/2026
The best (and most stressful) three years 🩷
So many beautiful lessons and beautiful people
12/05/2026
Women are becoming more and more educated on how important strength training is 🙌🏼
Teaming up with Subanu means we can keep women lifting heavy (through and after injury) 🩷
07/05/2026
Training women is the best part of my job and reviews like these remind me exactly why
I'll never be the trainer who floods your feed with before and afters. What I care about is showing you how good consistent weight lifting can feel… mentally, physically, all of it.
These words aren't here to sell you something. They're here to show you that comfortable, supportive fitness spaces exist (because not every gym has to feel intimidating).
If you've been putting off getting started, I'd love to be the place you finally do.
28/04/2026
Something I hate about meal prep?
It really does make you feel better throughout the week 😂
And still, every Sunday to it’s a bit of a mental battle to get it done.
Luckily for me, it’s getting colder which means I can make heartier meals that conveniently take way less time to make.
This week I’m having overnight oats, Mexican Beef Bowls loaded with veggies, and egg bits in the afternoon + dinners and snacks 😍
All up this took around 90 minutes to prepare, and saves me HOURS during the week. It also saves so much money, decision fatigue, skipped meals and endless snacking 👀
If you want a little cheat sheet to help with your meal prep, just DM me 🚀
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341 Concord Road, Concord West
Sydney, NSW
2138