Hyper Focus Coaching

Chapter 3

My Other Job

In December 2022, my life changed forever.

I was viciously attacked

And in that moment I not only lost my thumb

I lost my family

My home

And I was left with a mountain of debt, physical complications, and emotional scars.

At that crossroads, I had two choices:

• Stay down, broken by what happened.

• Or rebuild and come back stronger than ever

I chose the second path.

And the version of Steve you see today is tougher

More resilient

And more determined than I’ve ever been.

As many of you know

I now work closely with Reform UK local branch as I move towards becoming the prospective candidate for the Maidenhead constituency.

I’m campaigning to change the laws around food delivery services

Not only to protect people from the kind of attack I suffered

But to protect innocent lives like that of the little four-year-old girl tragically killed by someone illegally working on one of these apps.

It has been an honour to share my story across platforms such as:
• LBC
• GB News
• ITV
• Joe Politics

This is just the beginning.

My mission now is clear:

to serve, to protect

And to make a real difference

Not only in people’s lives

But in this country and beyond.

They say the comeback is always stronger than the setback.

And I promise you this:

This version of Steve is the strongest, toughest, and most motivated version yet.

The momentum cannot and will not be stopped.

As your coach, let me reassure you

I’ve walked in your shoes.

I’ve lived the struggles you’re living

And I know exactly how it feels to want change but not know where to start.

To those who are new here

let me not only introduce myself but re-introduce myself.

I’m Steve.

I’ve been in the health and fitness industry for over 20 years

Working across the globe in fitness and nutrition.

And I’ve helped hundreds of men not only transform their bodies

but their minds.

I’m close to 40.

I’m a dad to one incredible daughter.

I’ve competed on IFBB stages around the world.

I’m a fully qualified personal trainer and fitness coach.

I’m a business owner.

And I’ve lived fitness my entire life.

But let me make this clear:

Nothing makes me better than anyone else.

Nothing makes me more special than you reading this right now.

The only difference?

My determination

my no quit, no die attitude.

When I had my thumb bitten off in an unprovoked attack in December 2022

I had a choice:

become a victim of my circumstances and make excuses…

Or use that life-changing moment to rebuild myself into the man you see today.

Like you, I struggle.

Like you, I have setbacks.

Like you, I’ve had days where I wanted to quit.

But I’m here to show you that you CAN go through the toughest times of your life and come out stronger.

The truth is

The only way to get over something is to go through it.

And the only way to achieve the results you dream of is to

Adopt a no-quit mindset and push forward every time your body and mind say no.

If you’re ready to change your life

Your body

Your energy, and your confidence

I want to show you how.

I’ve coached hundreds of men to transform their bodies, their mindset, and their lifestyle. Now it’s your turn.

Click the link in my bio or comment CHANGE below

and let’s make today your day 1

From the day I almost lost myself

Lying in a hospital bed after my thumb was bitten off by a delivery driver

To who I am today.

Yeah, you read that right, bitten off.

All because I just wanted a pizza.

Lost a thumb, had surgery

Woke up days later wondering how the hell I’d rebuild.

This journey isn’t about abs.

It’s not just about muscles.

It’s about grit: 2½ years of pain

The tears

The setbacks, surgeries, broken parts and STILL showing up every single day.

I’ve been knocked down HARD.

But it’s not about how many times you fall

It’s about getting back up, stronger, more determined.

I didn’t quit.

And if i can go from losing body parts and nearly losing hope to becoming the strongest version of myself

Then you absolutely can do it too.

But more than that

Im proof.

Proof that life can break you.

That surgery can rip you apart.

That hope can seem gone.

But that doesn’t mean you stop fighting.

If you’ve ever felt low, broken, or like quitting this is your sign:

You’re stronger than your struggles.

And I’ll walk with you through the comeback.

2014 vs 2025

Same man (slightly more wrinkled and grey)

Different cameras

Still got the shorts though.

Left: Hilton Hotel, Tamara Beach May 2014

Right: Ritz Carlton, Jumeirah Beach July 2025

If there are two things I’ve been ridiculously consistent with over the last 11 years it’s:

My love affair with Dubai

My refusal to let go of gym memberships across continents ;)

In between those two photos:

I’ve traveled the world

Built businesses from the ground up

Worked across almost every corner of the sports nutrition & fitness industry

But one thing that’s never changed?

My commitment to showing up for myself.

Not just for the aesthetics

For my mental health, clarity, and discipline.

Here’s the reality:

There’s no secret.

No code.

No shortcut.

Life doesn’t hand out trophies for “almost”

It throws punches

Tests your patience

Kicks you in the teeth the moment you think you’ve cracked it.

But guess what?

You stand up.

You train.

You build again.

You get sharper.

Because quitting?

That’s never the answer.

Every goal worth chasing physically

Financially

Emotionally

Costs something.

Nothing in this world comes for free.

Every meal is paid for… in effort

Sacrifice, and consistency.

To anyone out there grinding quietly:

Keep going.

No one will ever regret putting in the work but everyone regrets giving up too early.

Here’s to the next 11 years of relentless progress. And better lighting.

As I said yesterday

I genuinely feel like I’ve cracked the code.

This isn’t about hacks.

This isn’t about shortcuts.
This is about building a life of real discipline

Real accountability

Real results

Even when life feels like it’s pulling you in every direction.

I’m a single dad.

I work full-time.

I’ve lived the chaos

The stress

The days where you’re hanging on by a thread.

And I still show up

For myself

For my daughter

For my clients.

Because here’s the truth no one wants to say out loud:

Getting in shape in your 30s

(and beyond)

Isn’t just about macros

Gym sessions

Or step counts.

It’s about learning to take full ownership of your time

Your habits

The food you put in your mouth

Even on the days when life is trying to knock you down.

In the last 2.5 years, I’ve hit rock bottom more times than I care to count.

But I’ve let go of the pain

The trauma

The old stories

They don’t define me anymore.

What does?

How I rise.

How I move forward.

How I lead.

And now

It’s showing.

Not just in me

But in the men who choose to work with me So if you’re over 30

Drowning in responsibilities

But still want to reclaim your health

Your body

And your energy

I see you.

I am you.

And I’ve got you.

Plus asked for an update so here’s a pool side update for you.

Cracked the Code: 20+ Years in the Game & Still Going STRONG

If there’s one thing I can say with full confidence lately — it’s this:

I genuinely feel like I’ve cracked the code.

Being nearly 40

Yes

Can you believe I’m closer to 40 than anything.

From as far back as I can remember

My life has revolved around movement

Competition

Pushing myself.

Swimming for county.

Rugby for county.

Football.

Cricket.

And yeah even sat on the bench for the European Final in 2007 with London Wasps

(let’s be honest… I wasn’t quite good enough, but at least I had a great view of the action 😅).

At 23

hung up the boots

Part injury

Part reality check.

But I wasn’t done.

That’s when I dove headfirst into bodybuilding

The era of “dirty bulks

Chalk clouds

Chicken & rice six times a day.

Bulking up to 107kg (yes, I was that guy at the gym)

Later cutting all the way to 79.8kg for my first show.

Fast-forward to 2024and I’m competing in HYROX

Shifting gears into performance and athleticism. Full circle.

Whether it’s muscle building

Fat loss

Stage prep

Performance

Or just feeling like a weapon again

There’s nothing I haven’t experienced

Tried

Tested

Or coached.

Why this matters for you…

I’ve coached for over 20 years.

I’m a single dad.

I run a full-time online business.

I know what it’s like to be short on time, under pressure

Juggling responsibilities

Still want to feel your best.

That’s why I work with men 30+ who want more than just a transformation photo.

You want to perform better in business.

Be present with your family.

Train smart.

You want to manage stress

Eat flexibly (without tracking every bite)

Actually enjoy the process.

I don’t coach from theory.

I coach from experience.

If you’re a busy guy looking to finally crack the code on your own results

To build muscle, burn fat, and actually feel powerful again…

I don’t believe there’s anyone more qualified to guide you through it.

Guys 30+, this one’s for you.

If you’re ready to get in the best shape of your life

Without living off chicken and rice or training like you’re prepping for the Olympics

You’re in the right place.

Today’s session: Posterior Leg Day

(aka the “let’s build a strong, powerful, injury-proof backside” workout)

We’re talking

- Hamstring curls to warm up the engine

- RDLs to strengthen the hammies and glutes

- Glute bridges to activate the power station

- Calves because you’re not skipping half of leg day, are you?

Truth is:

Strong glutes
Hamstrings and calves

=

Better movement

less injury

More power

A backside you’re not afraid to show off in swim shorts.

So if you’re over 30

Tired of feeling stiff, unfit, or just flat in the back (literally)…

Follow me

Swipe for the full workout.

We’re now in peak summer

Don’t miss out on making this your moment.

If you’ve been waiting for the perfect time to take control of your fitness

Build confidence

Feel great with your shirt off at the beach

This is it.

The Hyper Focus Coaching Summer Challenge is designed to push you

Guide you

Deliver real results.

With a full workout plan

Summer meal guide

Progress tracker

Exclusive video tutorials

Everything you need is already in place

You just have to take the first step.

Drop the word

SUMMER

below or in my DMs and I’ll personally reach out so we can get started on your goals today.

No waiting.

No guessing.

Just progress.

Let’s make this summer count.

Why Some Dads Come Back From Holiday Refreshed

Others Just Come Back More Tired.

You know the type…

They load up their breakfast plate with pancakes

Waffles

Maybe a cheeky doughnut

Before the rest of the hotel has even stirred

they’ve already been out for a quick gym session or morning jog.

Later on, you might catch them enjoying a gin and tonic with dinner or a cocktail by the pool —

They’re not slumped in a lounger all day getting buzzed.

They’re moving.

Playing.

Living.

They’ve got their steps in without even realising

beach walks

Chasing the kids around the water park

Wandering through towns and trails, soaking it all in.

Present.

Energised.

And they don’t obsess over food either.

No calorie counting, no weird supplements packed in the suitcase.

Just simple habits: eat well, move daily, and take care of their body

Even on holiday.

Meanwhile, you’ve got the other kind of dad…

Sitting out.

Drained.

Watching the fun instead of being in it.

Letting himself slip, thinking it’s “just how it is now.”

But here’s the truth:

The fit dads don’t just look better

They live better.

They’ve got the energy to keep up.

The strength to join in.

The mindset to be fully engaged with their family

Instead of just coasting through the days.

That’s what I help dads build through my online coaching

Not just abs, but a lifestyle that lets you show up as the strongest version of yourself.

On holiday, at work

Most importantly

At home.

If that’s what you want

I’ve got a space for you.

And I’ll ask you this:

What’s one healthy habit you never leave behind on vacation?

Let me know.

If you’re looking to actually grow your glutes and hamstrings

Not just go through the motions

The dumbbell Romanian Deadlift (RDL)

Deserves a permanent spot in your program.

Here’s why I prefer DBs over a barbell for RDLs:

With dumbbells, you’re not locked into a fixed path.

That means greater freedom in the hip hinge, and most importantly

A deeper range of motion.

That extra stretch at the bottom?

That’s where the magic happens for hypertrophy.

More glute and hamstring tension

More control at the bottom

Less strain on the lower back

Easier to dial in that clean, vertical arm path without compensating

And no, you don’t need to go ultra-heavy.

Focus on tempo, stretch, and keeping that hinge crisp.

Your posterior chain will thank you.

Want the full leg & glute hypertrophy workout this is part of?

DM me the word “HYPER” and I’ll send you the whole thing

completely free.