Idea Makers

nt succeed. This includes event design, audio-visual production, scriptwriting, logistics, budgeting, negotiation and, of course, client service. It is a multi-dimensional profession. An event architect is an event manager that becomes involved at the early initiation stages of the event. Specially for larger public events, at the initiation stage, the event architect needs to make crucial choices and decisions related to the creative concept and design of the event. In depth technical design knowledge and full understanding of how to communicate a company´s message across a public are needed in order to make the event effective. If the event manager has budget responsibilities at this early stage they may be termed an event or production executive. The early event development stages include:

Site surveying
Client service
Brief clarification
Budget drafting
Cash flow management
Supply chain identification
Procurement
Scheduling
Site design
Technical design
Health & safety
First aid services
Environmental and ecological management
Risk management

An event manager who becomes involved closer to the event will often have a more limited brief. The key disciplines closer to the event are:

Health & safety including crowd management
Logistics and vehicle selection
Rigging
Sound
Light
Video
Detailed scheduling and agenda planning
Security